End Of Three Fitness Betterhumanology

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Struggling with self doubt? In this episode, I break down four proven ways to eliminate self doubt so you can finally stop wondering if you’re capable—and just get moving. Whether you’re starting a business, launching content, or chasing any goal, self doubt is the silent killer of momentum. Here’s how to destroy it for good. Here’s what I cover: Why you don’t have time for self doubt (seriously, it will steal years from you) The truth nobody talks about: no one else has it figured out either How pros keep improving while amateurs stall out Why getting real mentorship beats endless free YouTube and podcast hopping

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Want real financial freedom as an entrepreneur? In this episode, I break down three essential rules that have helped me eliminate financial anxiety, avoid lifestyle creep, and build a moat around my family—so I can stay creative and take risks without stressing about money. If you want a clear path to entrepreneur-focused financial safety, this is it. Here’s what I cover: How financial stress crushes creativity and business growth Why my main goal isn’t luxury—it’s a safety net for my family 3 simple (but not easy) financial rules that protect your business and future ✅ The 3 Rules for Entrepreneur Financial Freedom: Do NOT finance luxury: If you can’t buy the Bentley in cash, don’t buy it. Financing luxury only increases stress and risk—and it’s not how wealthy people actually play the game. Your net worth should be greater than your mortgage: Build a balance sheet where, if you liquidated your assets, you could

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is the fitness industry dying? In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons. Here’s what I cover: Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche How small, deeply engaged audiences are now more profitable than massive followings Why scalable might not be the future—and why that’s perfectly okay

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is chasing traffic and viral content actually hurting your business? In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today. Here’s what I cover: The “Bulletproof Coffee” mistake that got me traffic but zero customers Why my “Double Unders” article brought fewer views but 100x more sales The danger of chasing vanity metrics and viral trends Why revenue is the only real metric that matters How to make sure your content aligns directly with your offer

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Feeling stuck trying to launch something new? In this episode, I break down how to actually gain clarity—not by sitting around planning endlessly—but by taking messy, imperfect action. Whether you're starting a new product, personal brand, or business venture, clarity comes through doing. Here’s what I cover: Why clarity only comes after action, not before Why it’s okay (and necessary) for your launch to be messy How I used writing and content to discover my audience Why genuinely helping people builds long-term success How feedback loops shape what you create

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Does stoicism make you depressed? In this episode, I dig into the pros and cons of stoicism—especially for entrepreneurs—and how to avoid falling into the dark side of the philosophy. Stoicism can build emotional resilience and clarity… or if misunderstood, lead to apathy, isolation, and depression. Let’s break that down. Here’s what I cover: Why stoicism is powerful—but potentially dangerous if misapplied The difference between naive stoicism vs. authentic stoicism 4 traps to avoid that can spiral you into emotional burnout A checklist to keep your stoic practice emotionally healthy

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan. We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid. Here’s what I cover: The mindset shift of valuing your time at zero (at first) 3 unscalable activities I did to build early traction How free work, SEO, and strategic relationship-building compound

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down how to build a world for your brand—something far more powerful than logos or hex colors. If only one company can be the cheapest, the rest need strong branding. And branding is about the gut feeling people have about your business. You shape that feeling by building a consistent, immersive world your customers want to be part of. Here’s what I cover: The 6 elements you need to create a branded world people believe in Why Garage Gym Athlete succeeded through identity, language, and mission How to define your hero and enemy (and why both matter) The power of rituals, jargon, beliefs, and mission in community building

Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else. This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version. Here’s what I cover: Why mindset is the 80% that most people skip The surprising origin of the self-development movement (hint: Great Depression) The best historical resources for building belief, not hype How improvement eventually becomes “boring”—and why that’s a good sign The 5 practices I use to stay sharp without burning out Core Concepts: Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding i

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint. Here’s what I cover: Why business growth is math, not a popularity contest How top “organic” creators are secretly spending big The hybrid traffic strategy I recommend (and use) Real numbers from my brands — from $1 leads to $1,500 LTVs The exact formulas for calculating lead value, LTV, and acquisition cost When it’s OK to “lose” money in the short term How to use the free calculator to model your own business scaling path Core Frameworks: Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value Business M

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term. Here’s what I cover: Why “working less” isn’t the real goal for entrepreneurs What to focus on when you reach the point of not needing to work as much The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content How to layer leverage sequentially to create true freedom and progress

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers. After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics. Here’s what I cover: The difference between followers and builders—and why you want to serve builders The 4 rules for creating content that resonates with builders The 8-step system to build a successful, profitable newsletter

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first. I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit. Here’s what I cover: Why the most dangerous trap is comfort that sneaks in without warning The real cost of prosperity, bad ideas, and weak performance The Aviate, Navigate, Communicate process for developing into a high performer The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort How to build grit through intentional effort and eliminate excuses

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life. After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation. Here’s what I cover: Why your ideas are probably what’s holding you back The “string too short to be saved” metaphor for limiting beliefs How your mindset shapes your results more than your talent or tactics The 2018 study that proves belief can override genetics Why most success stories are built on rewiring internal narratives

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers. If you’ve ever struggled to build habits that stick, this is for you. Here’s what I cover: Why most people fail at habits (and what to do instead) How to go smaller and actually make progress The “one habit at a time” rule that guarantees consistency Why front-loading your habits is a game-changer The power of hiring a coach or creating true accountability Why 100 reps is the real benchmark—not 21 days And the truth: You will fail (and that’s okay)

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur. This isn’t about adding more tactics. It’s about subtracting what’s holding you back. Here’s what I cover: Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life The power of extreme ownership and cutting excuses at the root How taking advice from the wrong people slows your growth (and who to listen to instead)

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes. These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow. Here’s what I cover: Why failing fast accelerates your growth The importance of thinking bigger (and what kept me stuck) How to get out of your own way through self-development What “first up, last down” means for leadership at home Getting crystal clear on what you actually want Why being a great coach isn’t enough—you must become a marketer How indecision kills momentum (and why you should never say “maybe”) The difference between leading your team and trying to save them Why going deep beats going wide in learning and growth How to expand your threshold for control and find real

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates. Story is the most powerful tool to compel the human brain. If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story. Here’s what I cover: My real, personal story (following a 10-step framework) Why storytelling is the secret weapon for better marketing The 10 essential components every great story needs How to use this framework for your brand, content, or business Why your story is more valuable than your strategy

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming. Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain. You need purposeful hardship—done consistently. Here’s what I cover: What historical figures like Roosevelt and JFK taught us about hard things The “Hard Things Equation” that creates transformation Why daily discomfort beats once-a-year suffering How to choose your one hard thing (and stick with it) Why most people never grow—and how to make sure you do

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships. As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life. The problem? Stress without recovery will wreck you—and eventually, your business too. So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your best. Here’s what I cover: My personal wake-up call: tension headaches, burnout, and overload The 6 major stressors (hormesis) that drain your recovery bank The 6 recovery methods that help you earn back your energy A scoring system you can track in 60 seconds per day Why most entrepreneurs overtrain mentally, physically, and emotionally—and how to fix it