End Of Three Fitness Betterhumanology

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is the fitness industry dying? In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons. Here’s what I cover: Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche How small, deeply engaged audiences are now more profitable than massive followings Why scalable might not be the future—and why that’s perfectly okay