End Of Three Fitness Betterhumanology

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint. Here’s what I cover: Why business growth is math, not a popularity contest How top “organic” creators are secretly spending big The hybrid traffic strategy I recommend (and use) Real numbers from my brands — from $1 leads to $1,500 LTVs The exact formulas for calculating lead value, LTV, and acquisition cost When it’s OK to “lose” money in the short term How to use the free calculator to model your own business scaling path Core Frameworks: Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value Business M