Ppcpodcast

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 - Nov 17th. Tune in as they cover the latest on Facebook Stories for Groups and Events, LinkedIn Lead Gen Forms in Sponsored InMail, and the latest in AdWords. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I panic, but it’s cool because at least it isn’t Friday afternoon at 4:30, am I right? As I dig in, I notice the drops in both metrics are primarily coming from one campaign. Not just any campaign. My most trusted, go-to, evergreen campaign. Has this happened to you? It’s happened to me several times over the course of this year. I’m convinced that if you do enough Facebook advertising, you’ll run into this exact scenario at some point. It happened to me with one of my larger B2B lead generation clients, and it happened fast. Tune in as we dive into: - Matt's story of how he made the switch from financial retirement specialist to running Facebook ads at an agency - His method and tactics for thinking abo

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they cover the latest on Facebook's "Q3 earnings, Snap Pixel, Facebook creative options for travel, and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on the PPC Show, Paul and Mike break down the top nine headlines in ad tech and digital marketing for the week of October 23-27th. Show Notes Facebook Tests Removing Organic Page Posts Facebook has caused a huge drop in referral traffic in a test that removed all Page posts from the News Feed. These posts appeared in a separate feed called “Explore.” “We have no plans to roll this test out further,” followed the official announcement. Google Rolls Out Booking Buttons to More Local Businesses Previously available only to some local panel results, such as salons and spas, the “Reserve with Google” booking feature is now open to more service categories. Facebook Introduces News Feed Publisher Guidelines The new guidelines don’t include any substantive changes for publishers, but centralize some of the advice Facebook has previously given in its effort to fight against fake news and low-quality content. Google Launches a New Way to Pay on Mobile Devices The “pay with Google” option ties all y

This week on The PPC Show podcast, JD is joined by Justin Brooke, Founder of AdSkills, to discuss his tactics for scaling Google Display Network campaigns that eventually got 14,000 customers. Tune in to the podcast as we dive into: - Justin's story of how got started out as intern running ads back in 2007 - His 5X3 method for starting out on the GDN and tactics for scaling performance - How you can set up GDN campaigns to be as targeted as Facebook ad campaigns --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 16-20th. Facebook Adds New Custom Audience Options to Improve Ad Targeting Facebook is adding two new Custom Audience creation options. “Dwell time” will let your retarget those who have looked at your ads but didn’t convert, while “Link sharing” will enable you to focus on users who have actively engaged with your content. Facebook officially launches Explore Feed on desktop to boost Pages’ posts This week, Facebook officially launched a new feed on desktop that presents people with posts from Pages they don’t follow and posts that aren’t likely to show up in their regular news feed. It’s called Explore Feed and subtitled “top posts for you from across Facebook.” The company rolled out the alternative News Feed on mobile earlier this year. On both mobile and desktop, the Explore Feed can be found within the “Explore” menu that lists similar non-News Feed feeds, such

Welcome to episode #62 of the PPC Show. I'm your host JD Prater. This week I'm joined by Josh Bretag,Founder of Blue Print Solutions Group, to talk about running a remote PPC agency. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th. AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context Cards, a Significant Shift for the App Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. Apple’s Anti-Tracking Tool Restricts Facebook Following People Around The Web Apple’s Intelligent Tracking Prevention — which is enabled by default when people upgrade to Safari’s latest version on mobile and desktop — can deactivate Facebook’s plugins and prevent them from sending this data when they visit a site via Safari. Instagram Stories Launches Cross-posting to Facebook Stories Facebook Stories might not be a ghost town for long. Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only except

Google Doubles AdWords Budgets and Advertisers are Unhappy Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set. Shopping on Instagram is Growing with Shopify Shopify merchants continue to benefit from the powerful integration between Shopify’s online store and Facebook’s product catalog. Once selected, merchants can choose to connect this catalog in Instagram without any extra effort. Facebook Partners with ZipRecruiter As It Ramps Up In Jobs Facebook will now integrate with ZipRecruiter — an aggregator that allows those looking to fill jobs to post ads to many traditional job boards, as well as sites like LinkedIn, Google and Twitter — to boost the number of job ads available on its platform targeting its 2 billion monthly active users. LinkedIn's Adding Snapchat-

This week on The PPC Show, we're joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing to talk about sales and marketing at a PPC agency. She brings an unique perspective to the PPC conversation having been an account manager before making the transition to the sales team. Tune in as we dive into: Her story of how she got into PPC after disliking teaching Then how she made the transition from an account manager to a sales rep And last, she'll provide some really great career advice for women looking to get started in PPC or in sales --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Twitter Doubles Character Limit to 280 We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. Facebook Adds a New Messages Ad Objective to Drive Messenger Business Facebook's introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. Custom Affinity Audiences & Video Ad Sequencing Coming to Youtube Ads Custom audiences are most valuable when paired with creative that is relevant to them. But personalization at scale can be difficult—new video creative is pricey and takes time to make. Bing Ads & LinkedIn Graphs Integration Underway What that means practically for advertisers remains to be seen, but as both graphs currently power the ad targeting capabilities of each platform, the natural assumption

This week on The PPC Show, Mike McEuen and I walk-through AdStage's latest ad network trends reports for Facebook, LinkedIn, and Twitter. Tune in as we discuss and analyze: 1) Facebook's CPMs increasing 171% with budgets rising by 122%. 2) LinkedIn's CPMs increasing 15% with budgets rising by 23% (releasing soon). 3) Twitter's CPMs increasing 22% with budgets rising by 8%. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd. 1) Facebook Removes 4 Ad Targeting Options of Profile Details To help ensure that targeting is not used for discriminatory purposes, Facebook is removing these self-reported targeting fields until we have the right processes in place to help prevent this issue. As people fill in their education or employer on their profile. the 4 categories are people’s employers, schools, fields of study and job titles. Psyche! We added them back! 2) Facebook Launches Dynamic Creative Tool Facebook has a new trick up its sleeve. It’s called “dynamic creative,” and it’s a tool available in Power Editor and the newly updated Ads Manager. Here is what it does, how to use it, and why. It does so by taking components like images, videos, titles, descriptions, CTAs, etc. and runs them as different combinations across audiences. While the total asset number is 30, you can use a ma

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. Julie's been in marketing for over 18 years so tune in to hear: 1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation. 2) Then she'll explain why she thinks attribution is kind of a joke. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Show Notes 1) Facebook Announces Major Updates to Ads Manager The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. “By focusing our efforts on improving a single platform, we hope to bring greater efficiency to our advertisers.” 7 Major Updates for Facebook Advertisers 2) Twitter is Reportedly Working on a 'Tweetstorm' Feature This, reportedly, is an in-development Twitter function which would enable you to type streams of content, beyond 140 characters, which the tool would then separate into numbered tweetstorms, without you having to do so yourself. Need features for news users, not power users. Cons: Flat 328M MAU while FB increases (+2 b), LinkedIn (500 million) Pros: 74% of users use Twitter as a news source 3)Pinterest crosses 200 million monthly active users In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the pa

This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world. Three big highlights from this week's show. Tune in to hear how: 1) Chatbots are becoming the new app and how we can use them on our websites. Gartner is predicting that by 2020, 85% of our relationships with a company will be managed without human communication. 2) Digital personal assistants are becoming the new browser and what does that mean for advertisers? 3) AI is really the brains behind it all and how we can better use it to understand our audiences. AI is so good at being human, so of course it makes sense that it can help with these landing page-less conversions, right? From anywhere, like interactive ads, or like personal shopping. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top 8 headlines and trends in ad tech and digital marketing. 1) LinkedIn Launches Audience Network To Serve Sponsored Content 2) New AdWords Metric Shows How Often Your Shopping Ad Is In The Top Spot 3) Bing Ads New Remarketing Bid Adjustment Opportunity 4) WhatsApp Announces Free Business App, Will Charge Big Enterprises 5) Instagram starts testing Facebook’s app-like Canvas ads within Stories feed 6) YouTube Users on iOS Can Now Live Stream Their Screens 7) Twitter is just randomly deleting people's lists – and no one knows why 8)Google Data Studio adds third-party data connectors --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Margo and JD break down the top six headlines and trends in ad tech and digital marketing. 1) Facebook Blocking Ads from Pages that Repeatedly Share False News 2) AdWords Announces Major Update to Ad Rotation Settings 3) Amazon Grows its Programmatic Ad Business 4) New Study Finds Facebook Page Reach Has Declined 20% in 2017 5) AdWords Introduces Ad Suggestions (Beta) to Improve Performance 6) Marketo Forms a New Alliance with Google Cloud --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show we're joined by Sarah Smith, VP of Sales and Operations at Quora. Fun Fact: She's the 45th user on Quora and a former music teacher from Wisconsin. Four big highlights from this week's show. 1) The benefits of investing in Quora. 2) Sarah talks types of advertisers seeing success with Quora Ads today (diversity of verticals - B2B SaaS, Consumer, Education, Recruiting, startups and public companies). Facebook is great for the top of funnel marketing, but there is no intent, and at the bottom of the funnel, AdWords is great to capture the last click. Quora is the only platform that can be used to influence buyers during the evaluation/consideration phase of the purchase process with relevant content and ads. 3) We discuss latest features released and how to get started - recently launched website retargeting in addition to topic based targeting which captures high intent. 4) Quora's laser focus on advertiser ROI - In addition to offering a conversion pixel from the very early days o

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing. Enjoy! 1) Facebook News Feed Update: Taking Action Against Video Click-Bait 2) Teens Favoring Snapchat and Instagram Over Facebook 3) Bing’s Dynamic Search Ads Now Available to All US Advertisers 4) Walmart Signs Ecommerce Deal with Google to Fight Amazon 5) Amazon’s social media ‘Influencers’ program opens up to YouTube stars 6) LinkedIn Officially Rolls Out Native Video 7) Snapchat lets advertisers control the types of content their ads appear next to 8) Google AdWords Searches Card Helps Spot Search Trends 9) 57% of Search Traffic is Now Mobile, According to Recent Study --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message