Ppcpodcast

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 16-20th. Facebook Adds New Custom Audience Options to Improve Ad Targeting Facebook is adding two new Custom Audience creation options. “Dwell time” will let your retarget those who have looked at your ads but didn’t convert, while “Link sharing” will enable you to focus on users who have actively engaged with your content. Facebook officially launches Explore Feed on desktop to boost Pages’ posts This week, Facebook officially launched a new feed on desktop that presents people with posts from Pages they don’t follow and posts that aren’t likely to show up in their regular news feed. It’s called Explore Feed and subtitled “top posts for you from across Facebook.” The company rolled out the alternative News Feed on mobile earlier this year. On both mobile and desktop, the Explore Feed can be found within the “Explore” menu that lists similar non-News Feed feeds, such