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Twitter Doubles Character Limit to 280 We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. Facebook Adds a New Messages Ad Objective to Drive Messenger Business Facebook's introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. Custom Affinity Audiences & Video Ad Sequencing Coming to Youtube Ads Custom audiences are most valuable when paired with creative that is relevant to them. But personalization at scale can be difficult—new video creative is pricey and takes time to make. Bing Ads & LinkedIn Graphs Integration Underway What that means practically for advertisers remains to be seen, but as both graphs currently power the ad targeting capabilities of each platform, the natural assumption