Ppcpodcast

This week on the PPC Show, Paul and Mike break down the top nine headlines in ad tech and digital marketing for the week of October 23-27th. Show Notes Facebook Tests Removing Organic Page Posts Facebook has caused a huge drop in referral traffic in a test that removed all Page posts from the News Feed. These posts appeared in a separate feed called “Explore.” “We have no plans to roll this test out further,” followed the official announcement. Google Rolls Out Booking Buttons to More Local Businesses Previously available only to some local panel results, such as salons and spas, the “Reserve with Google” booking feature is now open to more service categories. Facebook Introduces News Feed Publisher Guidelines The new guidelines don’t include any substantive changes for publishers, but centralize some of the advice Facebook has previously given in its effort to fight against fake news and low-quality content. Google Launches a New Way to Pay on Mobile Devices The “pay with Google” option ties all y