Ppcpodcast

The Week In Ad Tech Headlines (Sept 11-15)

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Show Notes 1) Facebook Announces Major Updates to Ads Manager The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. “By focusing our efforts on improving a single platform, we hope to bring greater efficiency to our advertisers.” 7 Major Updates for Facebook Advertisers 2) Twitter is Reportedly Working on a 'Tweetstorm' Feature This, reportedly, is an in-development Twitter function which would enable you to type streams of content, beyond 140 characters, which the tool would then separate into numbered tweetstorms, without you having to do so yourself. Need features for news users, not power users. Cons: Flat 328M MAU while FB increases (+2 b), LinkedIn (500 million) Pros: 74% of users use Twitter as a news source 3)Pinterest crosses 200 million monthly active users In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the pa