Ppcpodcast

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd. 1) Facebook Removes 4 Ad Targeting Options of Profile Details To help ensure that targeting is not used for discriminatory purposes, Facebook is removing these self-reported targeting fields until we have the right processes in place to help prevent this issue. As people fill in their education or employer on their profile. the 4 categories are people’s employers, schools, fields of study and job titles. Psyche! We added them back! 2) Facebook Launches Dynamic Creative Tool Facebook has a new trick up its sleeve. It’s called “dynamic creative,” and it’s a tool available in Power Editor and the newly updated Ads Manager. Here is what it does, how to use it, and why. It does so by taking components like images, videos, titles, descriptions, CTAs, etc. and runs them as different combinations across audiences. While the total asset number is 30, you can use a ma