Ppcpodcast

This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. My top three takeaways from this show: 1) Everyone says they value top of funnel, but lie in the way they allocate budget. 2) The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue 3) Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don't forget to register for PPC WEEK sponsored by Unbounce! Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things. If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. 1) More informative sitelinks, callouts and snippets 2) Google Settles case 3) Facebook cloaking punishment 4)Updates to Clicks and Impression Reporting 5)Facebook challenges YouTube and TV with dedicated video service 6) Pinterest Launches Promoted Video with Autoplay 7)Snapchat launches Advanced Mode for its self-serve Ads Manager 8)Snap Inc Earnings Call 9)Making it easier to adjust your budgets based on conversions 10)YouTube Releases In-App Chat Functionality to All Users --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week we're joined by John Lee, Senior Manager Client Training and Development - Bing Ads to demystify Power BI. This episode is just a teaser to his detailed session next week at PPC Week. My top 3 takeaways: - Ins and outs of this dynamic reporting software - How you can easily plug in your PPC data to create beautiful (and insightful) visual dashboards. - How to build reports for geographic, demographic and keyword data. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best 2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts 3) Why she loves Lookalike audiences --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

1) Facebook Q2 2017 Numbers – Users Up Again 2)Twitter’s user growth goes nowhere and the stock is collapsing 3)New Features to the Instagram Platform API 4)Ramp up your calls with call bid adjustments 5)Nielsen Adds Hulu and YouTube to TV Ratings 6)Why do you skip ads that play before videos that you watch online? 7)Marketo Didn't Renew Domain Name 8)MarTech Org Study 2017 Q3 & Slackbots --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown LinkedIn Adds New Data Tools, Google Analytics natural language processing, PPC Week, Amazon Spark, Snap Inc. Launches 'Snap Publisher' Ad Creation Tool, Publishers buying tons of Facebook traffic, and Facebook's New Report on Video Consumption Behaviors on Facebook and Instagram. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On episode #52, we're joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss "When It Comes To Shopping Ads, How Well Do You Know Your Products?" On this episode of The PPC Show we learn about: 1) Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs). 2) Custom Labels add additional context to the feed (profit margins, best sellers, AOV add-ons). 3) Make sure your feeds are optimized for non-brand and seasonal queries (gift buying intent). --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. 1) YouTube remarketing lists 2) AdWords new UI 3)Verizon's Oath Breaks 1st Campaign Post-AOL/Yahoo 4)Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales 5)Messenger Ads are Going Global 6)Facebook will start showing ads inside Marketplace, its Craigslist-style section for browsing used goods 7)Report: Native ad buying surges 74%, programmatic slips 12% 8)Prime Day 2017 Was Amazon’s Biggest Sales Day Ever Use code London17Speaker for a 15% discount off the current rate of conference passes. Register here: heroconf.com --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Today is July 7th 2017 and these are your PPC Headlines from this week. Here are the 10 articles we're covering this week! 1) Twitter can now quantify the impact of Promoted Tweets on sales 2)Facebook Adds More Visibility On Ad Interactions 3)Updated Facebook Audience Network Placements 4)Facebook targets individual spammers with latest news feed tweak 5)Facebook is building a Houseparty clone for live group video chat 6)Google AdWords Editor 12 is Now Available 7)Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat 8)Snapchat Adds New Creative Tools, Including Links in Snaps 9)Tumblr/Yahoo 10)Why Hipsters Have More Fun, And Why Taking So Many Pictures Is Part Of It --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss: how to be purposeful with your negative audiences how that’s almost just as important as your positive audiences how to implement audience shaping --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown: - Facebook’s new landing page view optimization, - 2 billion active users mark, - Facebook drone ship, - how the $2.7 billion EU antitrust fine could change Google shopping, - Gmail will no longer scan your emails for advertising purposes, - Google and Facebook Now Make More From Ads Than Every Newspaper, Magazine, and Radio Network In the World Combined - Google shows off its VR advertising concept - Bing's new inline competitive metrics - Snapchat now lets you create custom geofilters right in the app --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Episode #50 is here and we're joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Facebook’s new Group tools, Creative Hub updates, Periscope Adds 'Super Hearts', new look for Pinterest Lens, Snapchat’s Snap Map, Amazon buys Whole Foods, and Cortana can now be the default assistant on Android. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On this episode Duane Brown, Founder at Take Some Risk, joins The PPC Show. A global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO. This opportunity has given him the chance to work with large data sets and help advise global brands on the best approach to using paid search, paid social and display + programmatic to increase conversions while maintaining budgets. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Facebook's new value-based lookalike audiences, Bing's new n-Market and Custom Audiences Targeting features, Amazon's Audience Match Tool, Twitter's UI update, and the impact of Google's Ad Rank update from May. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about new tech topics ranging from security to AI. Listen to the full episode of The PPC Show as he talks about the early days of AdStage, machine learning, and the future of advertising. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Safari's blocking third-party ad trackers, Facebook's Related Articles ads on Instant Articles, Full-screen Canvas Ads, Instagram's direct response ad options within Stories, AdWords removing targeting for airports and universities, and Snapchat's new On-Demand Geofilter ads. Tune in to get caught up on the top headlines! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On this episode Aaron Levy, Sr. Team Lead at Elite SEM, joins The PPC Show. Aaron's a frequent speaker at conferences worldwide, usually around one a month. He tries to be selective as he greatly prefers speaking to students & career changers. He loves helping as many rising stars as possible into make sense of this lovely digital ad world. Listen to the full episode of The PPC Show as he discusses Elite SEM's company culture, how to grow an agency account management team, how they reward account manager performance, and rum ham. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, JD is joined by a special guest AJ Wilcox who is a ‎LinkedIn Advertising Consultant/Evangelist/Speaker at ‎B2Linked. We’re breaking down the latest news and trends in ad tech and digital marketing. In this episode we discuss the 2017 Mark Meeker Report, updated Google’s new attribution tool, Google’s new data visualization, Quora’s new ad platform, and Instagram’s new objectives for Stories Ads. Tune in to get caught up on the top headlines! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message