Ppcpodcast

Have you ever run Youtube TrueView shopping campaigns? Do you even know what they are? On this episode Joe Martinez, Senior Manager of Paid Media and Community for Granular Marketing, joins The PPC Show to discuss Youtube shopping campaigns, being a radio DJ, meeting Alice Cooper, and all things Milwaukee, “The Good Land.” --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we dissect Google's new attribution tool, Pinterest Autoplay videos, AdWords ECPC announcement, Bing Standard Text Ads going away, and Twitter's new Direct Message Card. Tune in to get caught up on the top headlines! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. Show Notes. GOOGLE Google advertisers can now see historical Quality Score data in AdWords Plus, no more hovering over individual keywords to see Quality Score data. http://searchengineland.com/google-adwords-quality-score-reporting-improvements-275010 2 things Data by day - segment it and watch your QS change over time. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)” — show the last known score in the selected date range (as far back as January 2016). Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. http://searchengineland.com/purchases-google-quietly-opens-beta-request-google-merchant-center-275182 Schedule offline conver

Are you wondering how to get started with LinkedIn's new Match Audiences? Or if LinkedIn is a good platform to reach your target audience? On this episode Irina Skripnik, Senior Product Marketing Manager at LinkedIn, joins The PPC Show to discuss the latest announcement from LinkedIn, Matched Audiences. Listen to the full episode of The PPC Show as she shares how companies are using Matched Audiences, how to get the best performance from your LinkedIn ads, and advise on running LinkedIn ad testing. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing. Article Links: Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversion Google AdWords Similar Audiences for Search and Shopping https://support.google.com/adwords/answer/7151628?hl=en You can add Merchant Promotions using the web user interface in Bing Merchant Center or by uploading a promotion file. https://advertise.bingads.microsoft.com/en-us/blog/post/april-2017/merchant-promotions-%E2%80%93-promote-your-sales-before-searchers-click-your-ads Tune - Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal https://www.tune.com/blog/mobile-ad-fraud-24-billion-clicks-700-ad-networks-reveals/ Paradox of Choice - Revisited http://www.newneuromarketing.com/the-paradox-of-choice-revisited Which channels do consumers use when researching products before buying online? http://www.smartin

Peter Green joins The PPC Show to discuss Managing In-House/Agency Relations. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Leveraging Analytics for Remarketing - Picking the Ripest Fruit --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week Samantha Kerr, CRO Manager at Hanapin Marketing joins us to discuss conversion rate optimization and creating landing pages that convert. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Caitlin Halpert, Senior Director of Client Services at 3Q Digital, joins us in this episode of The PPC Show to give us a preview of her talk at Hero Conf LA. http://www.heroconf.com/los-angeles/schedule/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Jay Stampfl, founder of BlackBird PPC, stopped by AdStage HQ to talk PPC strategy and how hidden costs can affect your bottom line. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

In this episode of The PPC Show we talk with Bryan Gaynor from Hanapin Marketing about programmatic PPC. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

In this episode of The PPC Show we talk with Peter Levitan about advertising agencies, strategies that work, and what it takes to make a brand. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This Week on The PPC Show: Chris Goward, author of The Zen Marketer's Guide to Growth: Balancing Data And Intuition and CEO of Wider Funnel speaks with us on the psychology of marketing and customer behavior. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Luke Alley, Director of PPC at Avalaunch Media talks with us about lead gen, tracking, and optimizing for quality leads. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show David Szetela, speaker and author of "Pay-Per-Click Search Engine Marketing: An Hour a Day" shares his top tips for optimizing AdWords campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

In this episode, we chat with Khalid Saleh, CEO of Invesp and best-selling author, about A/B testing, CRO practices, and recent ad tech news rocking the industry. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week we chat with Andrew Goodman, Founder and President of Page Zero Media. Andrew wrote one of the very first e-books on AdWords. In this episode, we talked about Adwords bid adjustments, expanded text ads, the new Facebook for business teams, and Twitter's almost acquisition. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week we talk with David Jaeger, CEO and Founder of Global SEM Partners about Ad Tech, PPC, Agencies, and The Revenue Quadrant. Revenue Quadrant PDF: https://1drv.ms/b/s!AuVsv9Zxdw-DpX1lL5yjXONt2VDh --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Let's chat Ad Tech Startups and PPC Agencies with Growth Pilots founder & CEO Soso Sazesh --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show Ty Martin shares his strategies to research and crush your shopping campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message