Ppcpodcast

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. Show Notes. GOOGLE Google advertisers can now see historical Quality Score data in AdWords Plus, no more hovering over individual keywords to see Quality Score data. http://searchengineland.com/google-adwords-quality-score-reporting-improvements-275010 2 things Data by day - segment it and watch your QS change over time. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)” — show the last known score in the selected date range (as far back as January 2016). Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. http://searchengineland.com/purchases-google-quietly-opens-beta-request-google-merchant-center-275182 Schedule offline conver