Ppcpodcast

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle. Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain. Stay tuned to learn about: - AdWords brand CPCs up in Q4 - Google’s history of algorithm adjustments as corrections - And some actionable tips on what you can do to combat the increase --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Today is Mar 9th 2018 and these are your top 6 PPC Headlines from this week. 1) Facebook Unveils Trip Consideration For Travel Advertisers 2)Study Shows That Every $1 Spent on Radio Ads Returns $12 In Purchase Activity 3)Twitter Tests Integration With Outside Buying Platforms 4)Quora’s Ad Pixel Now Supports Multi-Event Conversion Tracking 5)Introducing Custom Ads on Yelp 6)Honda Shifts Its Media Buying To Pay Only For In-store Visits --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andrew Breen, the President at Outshine. In this episode, Andrew discusses what ROI means, how to calculate it, and how to focus your time on the tasks that impact revenue. Stay tuned as he covers: - Defining ROI and the tools you need to find it - How to calculate ROI - Our job is to let platform do it's job - Finding the biggest levers to pull that will drive business results --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Mar 2nd 2018 and these are your top 9 PPC Headlines from this week. 1) Google's App Ads Chief On Why Less Is More When It Comes To App Campaigns 2)News Feed FYI: Ending the Explore Feed Test 3)Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin 4)Trump vs Clinton Facebook CPMs 5)Twitter Launches Bookmarks, A Private Way To Save Tweets 6)Twitter trying to be less toxic 7)Brands' Voices May Be Muffled on Amazon Echo 8)Updates to YouTube Live Streaming 9)Unilever threatens to pull ads from Facebook and Google --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #75 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Ferdinand Götzen, the Head of Growth at Recruitee. In this episode, Ferdinand talks about the importance of ad copy and content in online advertising. Stay tuned as he covers: - The most important elements of ad copy - Images versus the copy - Content marketing for different stages of the funnel - Changing ad copy across networks and customer journey --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #74 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Akvile DeFazio, President of AKvertise Inc. In this episode, Akvile talks about what makes a good video for Facebook Ads and Instagram Ads. Stay tuned as she covers: - What makes a good video for Facebook Ads - How can small to medium size brands affordably and effectively create video content for their campaigns - What is the best way to use video in Instagram ads - Common mistakes she sees companies make with video ads - The most interesting trend in social media advertising right now --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chrome ad filtering, Google AMP for email, and Facebook downvote button. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #73 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Jon Quinton, founder of Overdrive Digital. In this episode, Jon talks about making the move the freelancer to start his own digital agency in the UK. Stay tuned to learn: - How he's transitioning from freelancer to small agency - How he's defining workflows so he can take on more staff - Checklists for account onboarding and set up (defining UTM structures, ad account access, GA access etc etc) - And his fictional scenarios built in to give some real-life examples of how to proceed for new account managers --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Gianluca Binelli, founder of Booster Box Digital. In this episode, Gianluca joins us to talk about the rise of technical marketers. Stay tuned to learn: - How he got started working at Google - Why he decided to learn how to write scripts and Python - Three products he built to solve and scale client issues using code (Zuul, Caligola, Cherry Picker, Pincer Move) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 - Feb 2th. Tune in as they cover the latest on Facebook's News Feed, Google AdWords muting remarketing ads, and Instagram Stories carousel ads. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #71 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Frances Donegan-Ryan, Bing Ads Global Community Engagement. In this episode, Frances joins us to talk about: - The importance of diversity, equality, and inclusion in the digital marketing industry, - What Janes of Digital is all about - How you can get involved Janes of Digital is a "stylish event, a platform for women who work in search and digital and a place where all are welcome – this includes men. If you’re the kind of person who likes to talk to others about search and digital in a respectful, safe space, then you’re the kind of person we want to see at Janes of Digital. We’ll host a panel discussion on a topic of interest to women in digital, invite your questions and input and turn you loose with nibbles and cocktails for the kind of fierce networking you hunger for." --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 26th 2018 and these are your top 9 PPC Headlines from this week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Tim Halloran, Head of Social Advertising at Zato Marketing. In this episode, Tim reflects on the nine biggest Facebook updates from 2017. Stay tuned to learn more about: - The impact of Russian ads on the Facebook News Feed and subsequent algorithm changes - Power Editor & Ads Manager merging - Collection Ads - Facebook Analytics - Facebook Offline Conversions - and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're kicking off 2018 with our guest Matt Macchia, CEO at AdFury. In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers should keep an eye on in 2018. Stay tuned as we discuss: - Google AdWords creates a lead fen form ad similar to Facebook and LinkedIn - AI & NLP used in chatbots - Voice search makes an appearance in the search query report or network report - Year of Mobile strategy with new ad types --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 12th 2018 and these are your top 9 PPC Headlines from this week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I'm your host JD Prater. This week I'm joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the power of event tracking in google analytics and how to use Google Optimize for A/B testing. Stay tuned as he shares his learnings and tips for website testing. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I'm joined by Nash Haywood, Senior Paid Media Manager at Element Three. In this episode, Nash outlines some tips for setting up campaigns with Facebook's budget optimization tool and how you can scale and ramp up your results using this new feature. If you're not familiar with this new feature, the social network said in a Facebook Business blog post that the Campaign Budget Optimization feature allows advertisers to"set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets." Learn about his early results and tips in this week's episode. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4th - Dec 8th. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I'm joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google's new expanded text ads (ETAs) across 14,000 accounts. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome back another episode of the PPC Show where we interview the best and brightest in pid search and social media advertising. This week I'm joined by Sayf Sharif, Director of Analytics at Seer Interactive. I attended his session at Hero Conf London and left with my mind blown. So I asked him to come on the show and talk about how to build advanced Google Analytics audiences. Stay tuned as Sayf walks through how to create advanced Google Analytics audiences based on a variety of user behaviors, to target not just people that view a specific page or product, but people who have complex behaviors, like viewing more of content A than content B over 6 months, while also not subscribing to your newsletter, and having never visited your lead form, and who have never clicked on an ad before. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message