Ppcpodcast

This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: - How Cory got into video marketing - What's the best way to start with video ads - Focus areas for creating video and what to test - What does day trading audiences mean --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Instagram Testing Open-Ended Questions in Stories Instagram is testing open-ended questions within Stories to make the content more interactive. Currently, the app only lets users post polls with multiple-choice answer. European Advertisers Have Limited Ability To Verify YouTube Ads If European-focused advertisers want to know the reach and audience of their campaigns, they have few choices. Google now allows only two American companies to perform third-party reach measurement on YouTube: comScore and Nielsen. California just passed one of the toughest data privacy laws in the country California lawmakers passed one of the toughest data privacy laws in the United States today, as they faced pressure from an even stronger ballot measure in the state. The California Consumer Privacy Act of 2018 is set to dramatically change how businesses handle data in the most populous state. Companies that store large amounts of personal information — including major players like Google and Facebook — will be required t

Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency. You’ll learn: - What B2B marketing trends do we need to be aware of - What tactics are working really well for generating demand? Any new ones or is the same ones? - Winning over the BBDM - The metrics we should be tracking as a B2B marketer --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less risk of foreign interference in political elections. DoubleClick No More! Google Renames Its Ad Stack Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. While most of the changes are in name only (for example, Google AdWords are now Google Ads), Google says it plans to make its products more centralized to help marketers use them together. Instagram’s Video Chat and New Custom AR Filters Instagram has just released a slew of new features, including

Instagram hits 1 billion monthly users, up from 800M in September Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users. - IGTV, the longer-form video hub it’s launching for creators. Facebook is Putting Autoplay Video Ads Inside Messenger Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family. Facebook Groups may soon charge monthly subscription fees for access Facebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test. “While in the past, Facebook groups have a

Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business. You’ll learn: - The ins and outs of Facebook analytics and how to measure performance - The metrics you should be tracking and measuring --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 15th 2018 and these are your top 7 PPC Headlines from this week. 1) Facebook Adds New Requirements for Custom Audience Targeting 2) Google Announces New Features for Retail Advertisers 3) Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally 4) How Pinterest is Wooing Ad Buyers with a Consumer Insights Message 5)Instagram Lets Brands Sell Products in Stories 6) LinkedIn Adds Carousel Ads for Sponsored Content 7)Reddit introduces native autoplay video ads --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome back to another episode of the PPC Show brought to you by AdStage. I'm your host JD Prater, Director of Growth Marketing at AdStage. This week we're joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or access to clients' GTM accounts). 1) GTM for Basic Conversion Tracking (GA, AdWords, Bing, FB, etc) 2) GTM for Advanced Conversion Tracking a. Click-triggered events (click to call, click to external website, etc) b. Advanced page view stuff (element visibility, page view for x min, etc) c. Super fancy Hero Conf stuffs (people starting a form, engaging with certain elements of page for audience segments, etc) 3) STRUGGLES with GTM (troubleshooting, techy stuff) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 8th 2018 and these are your top 7 PPC Headlines from this week. - Facebook Expands Marketplace Ads - Instagram Might Soon Let You Post Videos Up To An Hour Long - Facebook Audience Network Opens Inventory To In-app Header Bidding - Pinterest Video Ads Are Getting Bigger - Bing Advertisers Will Be Able to Target LinkedIn Audiences - AdWords Notes Have Arrived: How To Get Started -Mary Meeker’s “Internet Trends 2018” Report --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week we're joined by Puja Ramani, Head of Business Marketing at Quora to discuss and celebrate their ads platform one year anniversary. Stay tuned as we walk through - All the products they launched over the last year - Their latest betas - Scaling Quora Ads campaigns - And how you can get started running ads on Quora --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #85 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Candace Kim, Product Marketing Manager at LinkedIn to discuss Sponsored InMail ads for lead gen. Stay tuned as we continue to talk about: - What are LinkedIn InMail ads and where do you see them - How to use them for bottom of the lead generation - Tips for creating InMail Ads that drive ROI - BONUS: exciting features on the roadmap --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for. This part two of our conversation. Stay tuned as we continue to talk about: - Trusting the Facebook algorithm - Kim Kardashian opening for Merry at a conference - Updates to Audience Insights and Custom Audiences - Facebook Ad creative best practices https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ Facebook Suspends Some 200 Apps in Data-Abuse Investigation Following the Cambridge Analytica scandal, Facebook has suspended some 200 apps for suspected misuse of users’ information. Mark Zuckerberg said that Facebook would continue to examine tens of thousands of apps that collected large amounts of user data. Twitter Announces Global Change To Algorithm Twitter will now use behavioral signals -- how users react to a tweet -- to assess if an account is “adding to or detracting from conversations.” For example, if an account tweets at multiple other users with the same message, and all of those accounts either block or mute the sender, Twitter will recognize that the account’s behavior is bothersome. Snapchat Starts Showing Six-Second Ads That Viewers Can’t Skip Voluntary ad viewing no more. The first forced-view ads, meaning they can’t be skipped, started popping up on Snapchat this week. The new ads onl

Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we'll be joined by Merry Morud, Associate Creative Director at Aimclear to discuss the recent FB changes in light of Cambridge Analytica and Zuckerberg testifying in front of congress. Then we'll tackle the implications of custom audiences & 3rd party data for advertisers and what we should be doing now to prep for the changes. Stay tuned as we talk about: - Cambridge Analytica & other data scandals - More disclosure and regulation for political advertisers - More regulation will come to Data & Digital as a whole - Zuck Goes to Congress…  - 3rd Party Data Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We're going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how it relates to agency staffing models. Stay tuned to learn how they built a technology stack that allowed their agency to pull 45k reports in Q1 while reducing the time spent creating reports and allowing their account manager to focus strategy. - Learn how agencies are leaning on their Martech stack for competitive advantage - How solving for data pipeline and deeper funnel metrics leads to better optimizations - Plus, how they're automating as much as possible so account managers can focus on strategy --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Today is May 4th 2018 (may the fourth be with you & happy Cinco de Mayo) and these are your top 7 PPC Headlines from this week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Nate Velazquez, PPC Account Manager at Seer Interactive, to talk about how to take advantage of the explosive growth of AdWords Shopping Campaigns. Did you know that Shopping campaign spend increased 40% YoY in Q1, and accounted for over 60% of retailer search clicks, according to the latest Merkle Q1'18 report? Stay tuned to learn more tips from Nate on setting up and optimizing your Google Shopping Campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are stuck or you're having issues scaling performance then this episode is for you. Stay tuned to hear Heather's advice for unlocking revenue growth through the power of CRMs. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this great mix of both. People on Pinterest are here to discover, they're here to buy, they're here to purchase, they're here to change somethings, they're here to plan. Did you know 61% of Pinners have discovered a new brand or product on the platform, and 1 out of 2 users have made a purchase after seeing an advertisement on Pinterest. Stay tuned to learn as Vernon talks about: - Where to start when you're first getting started - Creative Best Practices - Running Mobile App Install campaigns - How to find Long-Tail Keywords for Pinterest or Search - Using One-Tap to Trick the Pinterest Algorithm --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to the PPC Show where we interview the best and brightest in paid marketing. I'm your host JD Prater, Director of Growth Marketing at AdStage. Most advertisers are getting maxed out and priced out on Facebook and are trying to scale their efforts to YouTube...but they are severely disappointed after a week or so. On this episode John Belcher, Teacher at AdSkills, is going to talk about The Big YouTube Problem. Stay tuned to learn: a) Where most advertisers are failing with YouTube b) How to create experiments to set yourself up for success c) How to utilize different CTAs that get you around the whole YouTube Partner Program requirements --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message