Ppcpodcast

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less risk of foreign interference in political elections. DoubleClick No More! Google Renames Its Ad Stack Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. While most of the changes are in name only (for example, Google AdWords are now Google Ads), Google says it plans to make its products more centralized to help marketers use them together. Instagram’s Video Chat and New Custom AR Filters Instagram has just released a slew of new features, including