Ppcpodcast

WhatsApp Found a Place to Show Your Ads; Instagram's Next Cash Cow: Instant Promote Ads for Stories; Pinterest Gets Its Advertising House in Order, Carousel Ads Are Up Next --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 million in revenue this year; and Twitch’s influencers are helping market products --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads manager. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Facebook adding more choices for video ad buyers; unlocking global revenue through In-Stream video ads; and Google announces custom metrics, Unique Reach, and Brand Lift capabilities. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

How to untangle your B2B attribution, Amazon and Snapchat form a powerful partnership, and Facebook stories ads now available to all advertisers. Tune in to this week's top headlines with AdStage's Paul and Josh. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Amazon forecast to be No. 3 digital advertising player in 2018, vertical ads are coming to YouTube, and Spotify can tell if you're sad. Tune in to this week's top headlines with AdStage's Anya and Josh. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week in ad tech, Instagram is building a new shopping app, Facebook users are changing their social habits, and Amazon is testing a new attribution tool. Tune in to hear the latest news and tips in advertising from AdStage's Anya and Josh. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week in ad tech: You can now apply to get verified on Instagram, Snapchat can track people's emotions, and Pandora launches shorter, more personalized ads. Tune in to hear the latest stories in digital advertising from AdStage's Anya Pratskevich and Josh Rodriguez. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and Paul Wicker finally made a comeback on the PPC Show. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week in ad tech: Amazon is testing video ads in search, Google Analytics to launch cross-device reporting, and Facebook now requires all Pages with large audiences in the U.S. to go through additional authorization. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Facebook has asked large banks to share data on card transactions; a new ad format for app marketers; why Snapchat DAUs dropped 2% QoQ. Listen to this week's top headlines in ad tech. Hosted by Anya Pratskevich and Josh Rodriguez. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Facebook updates video metrics; WhatsApp launches ads; LinkedIn overhauls Campaign Manager, and other top headlines in advertising, by Paul Wicker and Anya Pratskevich. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This Week in Ad Tech (July 23-27, 2018) by AdStage --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #92 of The PPC Show. This week we're joined by James Tabor, CEO of MEDIA Protocol to talk about about blockchain technology, data, ad fraud, and developing better relationships between consumers, advertisers, and publishers. Tune in to learn: - How to utilize consumer data - through content engagement - to help better inform ad spend - How blockchain is better and more secure than traditional advertising as data will be kept safe through the ledger - How blockchain technology could improve the relationship between consumers and advertisers --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to episode #91 of The PPC Show. This week we're joined by Louis Belpaire, Director of Paid Media and Analytics at Silverback Strategies, to talk about running Facebook political ads and the success he had with them. Tune in to learn: - The details on running political ads on Facebook post Cambridge Analytica - His three part Facebook ad creative and audience targeting strategy - Results from the campaign --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile. Google Adds “People Also Search For” Box to Paid Search Results The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. Facebook Is Adding AR Ads With the new AR ads in the News Feed, Facebook is entering a space previously dominated by Snap. Twitter Lets Advertisers ‘Take Over’ The Explore Tab Twitter’s new Promoted Trend Spotlight ads put a big visual banner with a GIF or image background atop the Explore section. ‘Super, Super