Duct Tape Marketing

John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust. 00:00 Introduction 00:33 Meet Ernie Ross 01:10 What Is Intangence? 04:27 Trust as Brand Currency 07:40 AI Can't Replace This 10:56 Storytelling That Connects 13:07 Ethics of Emotion 14:32 Where to Start 16:49 Questioning Reality 18:35 Intangibles Drive Value Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations. 00:00 Start 00:33 Meet Julia Garcia 01:10 Hope as a Habit 02:32 Debunking Hope Myths 04:37 Owning Your Own Story 06:07 Reframing Your Identity 07:47 Fighting Loneliness Together 10:28 Practicing Hope Daily 11:54 Hope in Business Culture 15:06 The Release Exercise 18:17 Realistic vs Unrealistic Hope 20:09 Connect with Julia Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your fre

Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world. 00:00:00 Introduction 00:00:33 Meet Mark Kingsley 00:01:14 AI vs. Human Branding 00:04:45 Trust in the AI Era 00:08:48 Storytelling That Works 00:14:04 Brand OS Explained 00:16:46 AI's Hidden Limits 00:18:16 Small Business AI Strategy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google Business Profile is Prime Real Estate 06:30 E-E-A-T, Structured Data, and Staying Active 11:56 What to Post on Your GBP Every Week 14:45 Optimizing for AI 18:11 4 Week Audit and Action Plan Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human potential. 00:00 Introduction 00:33 Meet Eva Gutierrez 01:21 Think Task-by-Task AI 06:01 AI Changes Your Org Chart 10:00 Hybrid Intelligence Explained 18:49 Let AI Recruit AI 22:16 Connect with Eva Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic, measurable values that drive real growth. 00:00 Introduction 00:53 Reintroducing Robert Glazer 01:53 Personal vs Company Values 03:08 Why Write a Parable? 05:18 Making Values Actionable 08:15 Where Values Come From 12:01 Values and Leadership 15:41 Company Alignment & Core Values 18:45 Values in Business: Case Studies 22:40 Where to Find the Book Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock

Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of Momentum and reveal how leaders can intentionally create and sustain it. Drawing from insights across sports, business, and the military, Don shares a proven framework for transforming small moments into lasting success. Listeners will learn how to engineer momentum, build belief, and ignite winning team cultures. 00:00 Introduction 00:32 Meet Don Yaeger 01:10 Sports Clichés Welcome 01:27 Super Bowl Sparked This Book 02:56 Engineering Momentum 07:23 Momentum Killers 12:04 Measuring Momentum 16:16 Research Across Industries 17:57 Weekly Truth-Telling Habit Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy

Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life. Today we discussed: 00:00 Introduction 00:53 Meet Todd Satterson 01:35 How Todd Pick Books 03:42 Most Impactful Books 08:15 Todd's Research Process 10:28 Hidden Book Gems 12:04 Timeless Business Classics 13:52 Old Books, New Relevance 15:29 Reading with Purpose 19:16 Starting Fresh & Relationships 20:29 Summaries vs. Full Books 21:39 Top 3 for Young Entrepreneurs Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now

John breaks down why SEO is no longer just about rankings—it’s about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You’ll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers. 00:00 Start 01:00 SEO in 2025 01:27 Rankings Are Dead 02:17 The Visibility Audit 02:47 Step 1: AI Overview Presence 03:30 Step 2: Local Pack Wins 04:13 Step 3: Review Strategy 05:04 Step 4: Media Mentions Matter 06:12 Step 5: Master EAT Principles 07:06 Step 6: AI-Ready Content 08:44 Step 7: CTAs That Convert Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start 00:33 Meet Anthony Blatner 01:09 Why LinkedIn Ads Work 02:20 Best Industries for LinkedIn 03:20 Campaign Structure Secrets 06:04 Thought Leader Ads 08:26 Targeting Mistakes to Avoid 11:29 Budgeting for LinkedIn ROI 14:32 Retargeting & Lead Capture 16:14 Creative Best Practices 18:04 LinkedIn Culture Shift 18:31 AI Impact on LinkedIn Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-pow

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction 00:53 Meet Todd Sawicki 01:58 AI Search Revolution 03:47 How AI Changes Search 05:49 AI Boosts Conversions 07:22 SEO to Product Marketing 08:18 Training AI Like Salespeople 09:47 Quality Content Wins 13:01 Future of AI Conversions 15:50 Birth of Gumshoe AI 17:01 What AI Says About You 18:18 AI Customer Personas 19:38 AI Competitive Edge 20:41 High-Intent Search Focus 22:58 How Gumshoe Works 25:20 Competitor Analysis Tools 26:38 Gumshoe for Marketers Rate, Review, & Follow If you liked this episode, please rate and

Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty, and make every client feel valued. 00:00:00 Start 00:00:53 Meet Neen James 00:01:45 What Is Luxury? 00:03:42 Luxury as a Feeling 00:05:15 Experience Elevation Model 00:06:45 Luxury Lever: Attention 00:09:22 Luxury Lever: Anticipation 00:13:11 Experience Audits 00:14:58 Luxury as Ease 00:16:06 Engaging Five Senses 00:17:50 Human vs. Automation 00:19:56 Standing Out Strategy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggli

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. 00:00 Opening 00:58 Evolution of Search Engine Optimization 03:01 The Current State of Search 03:41 Focus on Search Visibility Instead of Rank 06:13 How to Demonstrate EEAT 09:04 Audit Your Content Gaps 10:07 Help Pages 11:46 FAQ Pages and Trust Elements 13:03 Refreshing Your Content 13:41 Utilize Your Google Business Page 14:35 Find Out How AI Is Sourcing Information 15:42 Common Mistakes Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the “$10K Hour” framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain practical strategies to delegate effectively, build systems that last, and free themselves to focus on what truly matters. Today we discussed: 00:00 Start 00:52 Meet Sabrina Starling 01:30 Mindset = Growth 02:43 Letting Go for Joy 05:31 Planning Your Legacy 09:02 Family & Team Legacy 10:49 Legal Succession Basics 13:09 Running Without You 13:40 Grief & New Perspective 15:22 Transition Planning 18:19 Take Time Away 19:09 The $10K Hour Activities Get a 30-day free trial today at morningmate.com Rate, Review, &am

Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today’s digital landscape. Today we discussed: 00:00 Introduction 00:52 Meet Amy Rosenberg 01:22 PR Myths Busted 02:49 AI Changes in Modern PR 04:20 PR's Digital Evolution 05:53 PR Meets SEO 07:44 Thought Leadership Matters 09:42 Starting Your Thought Leadership 11:20 Podcasts for PR Power 13:15 Social Media PR Strategy 15:10 Proving PR ROI 17:24 Getting Started Tips Get a 30-day free trial today at morningmate.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what yo

Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage. Today we discussed: 00:00 Start 00:51 Meet Lynn Smith 01:27 Why She Wrote This Book 02:51 The Core Message 04:24 Who This Book Helps 05:48 Writing for Kids is Hard 07:07 Pictures Tell Stories Too 08:59 Teaching Kids Resilience 11:59 Her Career Pivot Story 13:24 The Role of Self-Awareness in Resilience 14:51 Modeling Strength for Kids 17:18 Teaching Resilience Tools 19:07 What's Next? 19:52 Keep Going Moments Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.   Today we discussed:   [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries   Rate, Review, & Follow   If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.   Struggling with strategy? Unlock your free AI-powered promp

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changing—are you adapting?   Rate, Review, & Foll

Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggli

Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing. Today we discussed: 00:00 Start 01:03 Meet Brent Weaver 01:47 AI Changes Everything 03:06 Embracing AI for Agencies 04:25 AI Adoption Challenges 07:33 AI Hype vs. Reality 08:32 SEO in the AI Era 11:59 Local SEO Still Matters 12:51 Post-AI Competition 14:13 Humans vs. Machines 15:23 AI-Powered Customer Experience 17:20 Brent's AI Journey 18:41 From Doer to Strategist Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts