Duct Tape Marketing

John sits down with communication expert Carmine Gallo to break down how to capture attention without clickbait by using proven persuasion and storytelling principles. They explore the neuroscience of attention, why timeless story structure still works across platforms like TED Talks and TikTok, and how ethical hooks build trust instead of hype. The conversation also dives into using AI without losing authenticity, explaining why human meaning always outperforms optimized grammar. If you want to create content that stands out, earns trust, and keeps audiences listening, this episode delivers practical, science-backed insights. Today we discussed: 00:00 Start 01:10 Meet Carmine Gallo 02:18 Audio Original Format 04:09 Contrast Power: JFK Quote vs AI Replacement Phrase 05:56 Evolution of Storytelling 08:31 Three-Act Structure 13:20 The Hook Explained 17:20 AI & Human Voice 20:43 Storytelling Insights Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you l