Duct Tape Marketing

Most goals do not fail because of a lack of motivation. They fail because people misunderstand the odds. Kyle Austin Young explains why goal setting breaks down, how hidden risks quietly derail progress, and how his probability hacking framework helps leaders and entrepreneurs intentionally improve their chances of success. The conversation explores decision making under uncertainty, resilience, and why thinking about what could go wrong is often the smartest path forward. If you want a more realistic, strategic way to achieve big goals, this episode reframes how success actually works. Today we discussed: 00:00 Why Goals Are About Odds, Not Motivation 03:22 Thinking Negative to Prevent Failure 04:06 Probability Hacking and the Success Diagram 07:39 How to Build a Success Diagram Step by Step 09:09 Why Averaging Odds Fails Your Goals 11:55 Failure, Repetition, and Multiple Attempts 15:38 Advantage, Persistence, and Playing the Odds 18:26 Edison, Experiments, and True Resilience 20:05 Why Reverse Engineering S