Duct Tape Marketing

Voice agents are moving from novelty to true revenue infrastructure—and businesses that treat them like strategic roles instead of talking FAQs are pulling ahead. In this episode, John Jantsch sits down with Ryan Murha of Yodify to explore how purpose-built voice AI agents can qualify leads, guide buyers, facilitate conversations, and even create new revenue streams for creators and brands. They break down how multi-layered LLM orchestration, brand voice alignment, and AI guardrails reduce hallucinations and improve real-world performance. If you're curious about using voice AI for business development, customer experience automation, or scalable personalization, this conversation shows why voice AI is finally ready for prime time. Today we discussed: 00:00 Voice AI Fundamentals 02:32 Prompt Strategy, Personas, and Sales Roles 05:17 Critically Thinking Voice Agents 08:33 Voice Agent Framework 10:02 AI Transparency, Ethics, and Trust 11:43 Building and Testing AI Agents 14:59 Guardrails, Gemini, and Limitation