Search With Candour

Sponsors: SEO Testing - Begin your two week free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries. Time stamps: 00:00:11 - Intro 00:01:14 - Sponsor: SEO Testing 00:05:00 - Sponsor: Search ‘n’ Stuff 00:07:30 - In loving memory… 00:08:18 - RIP to Google’s continuous scroll 00:14:09 - RIP to Universal Analytics 00:16:06 - Prompt injection leads to demotion on Bing 00:22:34 - The Bing index powers a lot of LLMs 00:34:02 - AI Overviews only show for 7% of queries 00:43:30 - Outro Links and resources Previous episode about GA4 key events and attribution Previous episode about GA4 with Krista Seiden & Simo Ahava RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en Prompt i

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Follow Nikki Follow Nikki on LinkedIn Follow Nikki on Twitter The Non-wanky SEO Course Time stamps 00:00:04 - Intro 00:01:05 - Majestic ad 00:06:12 - Interview with Nikki Pilkington 00:07:04 - Why is education important in SEO? 00:10:40 - Avoid using jargon, this won’t attract new clients 00:14:45 - Don’t be afraid to share tips and advice on social media 00:16:46 - Nikki’s experiences in the early days of SEO 00:18:35 - Don’t gatekeep information 00:20:15 - Testing and experimenting is a great way to learn  00:21:45 - Educate web designers to add Google Search Console from day one

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for introverts 00:06:57 - What networking is like early in your career 00:07:42 - Joining Women in Tech SEO 00:10:40 - What is an introvert? 00:13:26 - Common myths of introverts and extroverts 00:14:28 - What is social anxiety? 00:16:45 - How Josephine has dealt with social anxiety 00:19:34 - Tips and techniques to help reduce social anxiety 00:20:08 - Rituals and preparations 00:23:57 - Meeting up with friends before the event 00:26:58 - One-to-One meetings 00:28:01 - The Alter Ego Effect 00:32:43 - Having a physical item or drink is good to reduce social anxiety 00:34:33 - Self affirma

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work. What data from SEO tools actually means What customers want vs what customers need Why so many SEOs use tools The importance of listening to your audience What goes into making important decisions Follow Simon and Dragon Metrics: Twitter: https://x.com/DragonMetrics LinkedIn: https://www.linkedin.com/in/simonlesser/  Website: https://www.dragonmetrics.com/ Brightlocal's Local SEO for Good https://www.brightlocal.com/local-seo-for-good/

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠ SEO agency red flags with Emina Demiri-Watson Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid. Overpromising and underdelivering Lack of transparency How to recognise red flags Competition between agencies Spreading themselves too thin Lack of alignment across teams Follow Emina: Twitter: https://twitter.com/DemiriE LinkedIn: https://www.linkedin.com/in/emina-demiri/ Website: https://www.vixendigital.com/ SEOs Getting Coffee: https://www.youtube.com/playlist?li

Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches. How to prove yourself as a topical authority to Google Why podcasts are good for proving your authenticity and authority Hidden gem sources of authority How to speak Google's "love language" How to build your knowledge panel How to build trust with your audience Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast Follow Shaunda: LinkedIn: https://www.linkedin.com/in/shaundanecole/ YouTube: https://www.youtube.com/@shaundanecole Website: https://shaundanecole.com/ Insta

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for different channels? How should teams communicate to ensure effective multi-channel marketing? Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Ray: LinkedIn: https://www.linkedin.com/in/ray-saddiq/ X: https://twitter.com/raysaddiq1 Website: https://thesocialdiary.io/

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO” and “traditional digital marketing”? What's the difference between the PESO vs MACH-6 models? Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Jonas: LinkedIn: https://www.linkedin.com/in/jonas-sickler/  X/Twitter: https://twitter.com/JonasSickler  Website: https://terakeet.com/ Learn about owned asset optimisation: https://terakeet.com/blog/owned-asset-optimization/

Sponsors: ⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Show notes: Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews. Time stamps: 00:00:16 - Intro 00:01:32 - Sponsor: AlsoAsked 00:03:17 - Sponsor: Wix Studio 00:05:02 - AI Overviews 00:40:54 - Outro Resources: Examples of AI Overview feedback: ⁠https://x.com/lilyraynyc/status/1792903992772628929⁠ Optimisey Search: ⁠https://x.com/Optimisey/status/1792473651087855969 Google falls for the old blinker fluid trick: ⁠https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127⁠ How to use Google's Web filter: ⁠https://x.com/searchliaison/status/1790473952256786805⁠

Sponsor: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation online make a big impact? Google’s role in the spread of misinformation Contradicting search results depending on the search term Is this also true in other languages? What can we do to combat misinformation and confirmation bias? Follow Sarah: Twitter: https://twitter.com/sarah_presch  LinkedIn: https://www.linkedin.com/in/sarah-pokorna/  Website: https://www.sarahpresch.com/ Links/resources: Sarah's article: https://www.dragonmetrics.com/confirmation-bias/ An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/ Sarah's previous appearanc

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including: Communicating to different stakeholders How is it different from reporting for small businesses? What are the most common Enterprise SEO metrics? Tools to track and report on Enterprise SEO What skills are needed in enterprise SEO reporting? Follow Munene: Twitter: https://twitter.com/MuneneKL  LinkedIn: https://www.linkedin.com/in/munene-mumbi/ Search Africon: https://searchafricon.com/

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What’s the difference between them? Is there a best way for SEOs to get an accurate picture of organic traffic in GA4? What should people actually use for reporting? How can SEOs ensure our hard-earned traffic gets attributed to the right channel? What else should SEOs be measuring? Follow Dana: LinkedIn: https://www.linkedin.com/in/dditomaso/  Website: https://kpplaybook.com New GA4 course: https://kpplaybook.com/google-analytics-4-course/  Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/  KP Playbook on Youtube: https://www.youtube.

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO). Time stamps: 00:00:00 - Intro 00:00:57 - Sponsor: Wix Studio 00:02:38 - Sponsor: AlsoAsked 00:04:24 - Microsoft Start releases its AI policy 00:16:39 - Brave Search launches Answer With AI 00:33:34 - Site reputation abuse 00:44:21 - Outro Resources: Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/ Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/ Google documentation on sit

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including: Why do businesses migrate? What types of site migrations are there? When’s the best time to migrate? When should the SEO team be involved in the migration process? The common pitfalls of site migrations Some opportunities and benefits of migrating Follow Andy: Website: https://andyfrobisher.com/ LinkedIn: https://www.linkedin.com/in/andy-frobisher/ Twitter: https://twitter.com/andy_frobisher Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠ Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include: Common misconceptions about Baidu Baidu ranking factors (study by Jademond) How heavily is Baidu used in China? The similarities between Google and Baidu Why are spam penalties harsher on Baidu Time stamps: 00:00:21 - Intro 00:01:44 - Sponsor: AlsoAsked 00:03:29 - Sponsor: Optmyzr 00:05:50 - Interview with Adam Di Frisco 00:56:40 - Outro

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres How easy it is to use green web hosting Reducing image sizes Reducing crawl budgets Should we have a universal crawler? Putting pressure on CMSs to use renewable energy sources Resources: Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠ The Green Web Foundation: https://www.thegreenwebfoundation.org/ https://www.websitecarbon.com/ https://lowwwcarbon.com/  Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9

Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss: The European Commission's AI Act Ethan Lazuk's breakdown of the Google anti-trust trial ⁠Watch Search With Candour on Youtube⁠⁠ ⁠⁠For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠ Show notes: Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background. Where should someone start with technical SEO? Are there particular tools that are essential to learn? What are the best resources for learning technical SEO? The importance of working in diverse teams Resources: The Odin Project So Good They Can't Ignore You Rebel Ideas ⁠Watch Search With Candour on Youtube⁠ ⁠For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠ This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠ Show notes: Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing. How to add emotion to your marketing and advertising How storytelling helps you relate to your audience How to use both analytical and creative skills in marketing How to use story structures to make your reports and presentations better Watch Search With Candour on Youtube For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs What is the Digital Markets Act? What is a gatekeeper in the Digital Markets Act? What will the Digital Markets Act do? What sectors will the DMA affect? Follow Gus: Twitter: https://twitter.com/pelogia LinkedIn: https://www.linkedin.com/in/gpelogia/ Gus' article about the DMA: https://www.guspelogia.com/google-dma-serp-changes Watch Search With Candour on YouTube. Find previous episodes at search.withcandour.co.uk.