Search With Candour

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO. Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews. Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews. 00:00 Trailer 00:55 Introduction 02:25 Sponsors 06:49 Welcome Tomek Rudzki 08:18 The Evolution of Ziptie.dev 10:15 The Rise of AI Overviews 16:36 Tracking AI Overviews 25:41 Comparing AI Overviews and Featured Snippets 33:55 Addressing Low-Quality Search Results 34:28 Trust and Authority in Online Content 36:23 Google's Approach to User-Generated Content 37:02 Manipulation and Spam in Search Results 38:56 Google's AI and Ranking Systems 43:16 Challenges wit

Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour. Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2024 and beyond. This episode is packed with expert advice, real-life examples, and tips for performing effective content audits. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Amanda: LinkedIn: https://www.linkedin.com/in/amandaecking/ Website: https://floq.co/ Engage: On Enterprise SEO: https://floq.co/resources/podcast/ Amanda on The SEO Mindset Podcast: https://theseomindset.co.uk/episode/picking-battles-in-the-workplace-amanda-king Amanda's articles for SEL: https://searchengineland.com/author/amanda-king Profanity-based stationery and apparel: https://fourletterfancies.com Chapters

In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights. Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes, The Guardian and more. Steve and Jack also explore manual versus algorithmic enforcement of Google's policies and share their findings on recent shifts in SERPs and site visibility. Follow Steve Paine: https://www.linkedin.com/in/stevechippy/ Follow SISTRIX: https://www.sistrix.com/blog/google-core-update-november-2024/ Follow Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/ Follow Glenn Gabe: https://www.linkedin.com/in/glenngabe/ Follow Barry Schwartz: https://www.seroundtable.com/ Chapters 00:00 Introduction and Welcome 00:44 Site Reputation Abuse 01:42 November Core Update Insights 04:01 Impact on Major Websites 08:32 Manual Actions and Alg

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data. Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients. Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data. Sponsors AlsoAsked - Track search intent shift over time using the Timeline feature SE Ranking - Track AI Overviews for your clients using SE Ranking Links to follow Marco: Follow Marco on LinkedIn Check out SEOTistics Subscribe to Marco's newsletter Links to resources/articles: ⁠Free Google Cloud BigQuery training⁠ Analytics for SEO course ⁠Analytics for SEO ebook The Gray Dot keyword matrix template Chapters 00:00 Highlight reel 00:36 Welcome to Search with Candour 00:56 Introducing M

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Noah ⁠Follow Noah on LinkedIn⁠ ⁠Sterling Sky⁠ ⁠Join the SEO community⁠ Chapters 00:00 Trailer introduction 00:58 Introduction 02:18 Sponsors: SE Ranking & Optmyzr 06:42 Welcome Noah Learner 09:44 Defining Critical Thinking Skills 11:42 Challenges in Problem Solving 15:32 Importance of Structured Problem Definition 23:31 Data-Driven Decision Making 40:52 Alignin

Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore. Don't miss it! Resources Google’s AI-Organised search results Google Shopping’s personalised feed The Verge’s article on personalised Google Shopping feed Redditors disrupt AI Overviews with fake restaurant reviews Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Introduction 00:10 Conference Season and Travel 01:40 Sponsor: SE Ranking 03:12 Sponsor: Optmyzr 06:01 AI in Search 2024 06:21 AI Organized Search Results 14:03 Personalized Shopping Feeds 26:55 Financial Advice Inaccuracies 28:52 Financial A

Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Spooky Introduction and Halloween Special

Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠ Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠  Threads: ⁠https://www.threads.net/@darrenshawseo⁠  Website: ⁠https://whitespark.ca/⁠  YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠  Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠ Resources Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-rankin

Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm. Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals. Sponsors ⁠SE Ranking⁠ ⁠AlsoAsked⁠ ⁠SISTRIX⁠ ⁠Majestic⁠ Chapters 00:00:00 Introduction 00:01:34 Sponsors: SE Ranking & AlsoAsked 00:04:28 Live Podcast Begins 00:05:08 Career Planning Discussion 00:05:27 Introducing the SEO Mindset Podcast 00:06:18 Introducing Search With Candour 00:07:21 Why This Live Podcast is Important 00:08:13 Finding Your Ikigai 00:09:59 Live Podcast Sponsors: SISTRIX & Majestic 00:13:40 Career Planning Experiences 00:20:05 Overcoming Career Planning Challenges 00:27:36 Strategies for Effective Career Planning 00:49:59 The Simpl

Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user?

Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf Follow Maria on LinkedIn Follow Crisol Translations Resources Maria's companion blog post Book recommendation: The Culture Map by Erin Meyer The Nike 'Am I a Bad Person? ad Sponsors Experience the evolution of SE Ranking Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Chapters 00:00 Start 00:00:34 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Sponsor: Optmyzr 00:06:39 Welcome to the show Maria Scheibengraf 00:08:06 Why is SEO localisation so important? 00:11:00 The flawed workflow of SEO translation 00:15:10 Direct translation

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk a

Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful content update isn't what you think it is When robots.txt gets stuck in the middle of your redirects Sponsors Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Get your free ticket for the live podcast in Brighton Chapters 00:00:00 - Intro 00:01:12 - Sponsor: Optmyzr 00:04:02 - Live podcast in Brighton on 2 Oct 2024 00:06:01 - Early reactions to SearchGPT 00:26:26 - The helpful content update was not what you think 00:37:03 - What happens when redirect URLs are blocked by robots.txt? 00:43:00 - SEO is heading towards a big change 00:45:17 - Outro

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Liv

Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year’s subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini’s Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro

Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Keep up to date with the important SEO news with Core Updates Chapters 00:00:00 - Intro 00:01:32 - Sponsor: SE Ranking 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich? 00:04:52 - Live podcast announcement 00:08:40 - What is the live podcast event? 00:12:29 -  What’s special about the live podcast? 00:15:35 - Providing solutions to topics 00:19:36 - Sponsor: Core Updates 00:20:47 - Career planning without overwhelming yourself 00:22:20 - Sarah McDowell: Butterfly Lady 00:23:40 - Saying yes to things 00:26:13 - Learning to set go

Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠ Links & resources: Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/ Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977 All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896 The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recomm

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your users with live “People Also Asked” data and intent clustering by Google. Links to follow Jo: LinkedIn: https://www.linkedin.com/in/j-turnbull X/Twitter: https://x.com/SEOJoBlogs Search London: https://searchldn.com/ Search Barcelona: https://searchldn.com/barcelona/ Links to resources/articles: Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/ https://www.womenintechseo.com/ https://webcertain.com/international-search-summit/barcelona/ https://www.goodsignals.com

Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/ Follow Patrick & Sitebulb: LinkedIn: https://www.linkedin.com/in/patrickhathaway/ / https://www.linkedin.com/company/sitebulb/  X/Twitter: https://x.com/HathawayP / https://x.com/sitebulb  Website: https://sitebulb.com/ Sponsors ⁠⁠⁠⁠This week's episode is sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. Time stamps 00:00:04 - Intro 00:02:40 - Sponsor: AlsoAsked 00:04:25 - Sponsor: Core Updates 00:05:43 - Welcome back, Patrick Hathaway 00:07:17 - What was the inspiration for this JavaScr

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb Time stamps 00:00:04 - Intro 00:00:56 - Sponsor: SEO Testing 00:03:47 - Sponsor: Search ‘n’ Stuff 00:06:16 - Welcome to the show, Vince Nero 00:08:15 - The shift towards digital PR in link building 00:11:47 - The benefits of digital PR 00:12:50 - How digital PR relates to AI Overviews 00:13:33 - What we can learn from the Google API leak 00:16:45 - Why digital PR is called ‘earned media’ 00:20:38 - Using Ahrefs to find your competitors’ best links 00:22:54 - The price of a quality links i