Search With Candour

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data. Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients. Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data. Sponsors AlsoAsked - Track search intent shift over time using the Timeline feature SE Ranking - Track AI Overviews for your clients using SE Ranking Links to follow Marco: Follow Marco on LinkedIn Check out SEOTistics Subscribe to Marco's newsletter Links to resources/articles: ⁠Free Google Cloud BigQuery training⁠ Analytics for SEO course ⁠Analytics for SEO ebook The Gray Dot keyword matrix template Chapters 00:00 Highlight reel 00:36 Welcome to Search with Candour 00:56 Introducing M