Search With Candour

Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscapeFollow Krešimir:Zagreb SEO Summit: https://zagrebseosummit.com/Canonical Agency: https://canonical.hr/LinkedIn: https://www.linkedin.com/in/kresimir-corluka/00:00 Highlight reel01:08 Introduction03:34 Zagreb SEO Summit Recap12:21 Challenges in Branding and Rebranding35:38 The Importance of Team Collaboration36:22 Challenges with Brand Managers36:52 Misguided Corporate Decisions41:10 The AI Hype and Its Pitfalls45:51 The Future of Google and AI52:52 Monetisation and Content Quality Concerns59:1

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.Follow Seb:Website: https://atkinsonsmithdigital.com/LinkedIn: https://www.linkedin.com/in/sebatkinson/Bluesky: https://bsky.app/profile/sebatkinson.bsky.socialResources:https://atkinsonsmithdigital.com/keyword-clustering/First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinsonLast appearance in 2023: https://withcandour.co.uk/podcast/why-you-shoul

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.Sponsored by Serpzilla: https://serpzilla.com/Follow Alex:Parents Hub: https://parentshub.grHoppa: https://www.hoppa.com/enLinkedIn: https://www.linkedin.com/in/alexgalinos/Previous episodes:https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e00:00 Introduction03:40 Sponsor: Serpzilla05:54 Upcoming Live Podc

Are you getting the most out of your organic shopping feed?Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.Follow Alex:Website: https://alex-wright.co.uk/Dentsu: https://www.dentsu.com/LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/Resources:https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/https://blog.google/products/shopping/shopping-graph-explained/https://support.google.com/merchants/answer/15182106https://github.com/google-marketing-solutions/feedxhttps://business.google.com/uk/merchant-center/manufacturer-center/https://ipullrank.com/how-ai-mode-workshttps://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright00:00 Introduction02:07 Upcoming Guests and Events05

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-c

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-e

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Stay tuned for actionable recommendations and a thoughtful discussion on improving workplace interactions.Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore’s recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfuleng

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real Impact11:19 The Future of Video and Marketing Strategies18:05 Client Success Stories and Practical Tips41:17 The Two-Slice Toaster Dilemma41:25 Marketing to Different Demographics42:03 The Evolution of Brand Representation44:05 Creating Engaging Video Content45:17 Finding Your Voice on Camera46:11 Overcoming the Fear of Recording47:54 Practical Tips for Video Content Creation54:17 The Importance of Consistency01:01:13 Recommend

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!Don't forget to like, subscribe, and engage with the podcast!Follow RamonWebsite: https://eikhart.com/LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ Bluesky: https://bsky.app/profile/eikhart.com Ramon’s RecommendationsMistral: https://mistral.ai/Self help Singh: https://www.youtube.com/@selfhelpsingh LinksJack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-wardSpotify: https://open.spotify

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.Links to follow Chris:Website: https://www.evoluted.net/LinkedIn: https://www.linkedin.com/in/chris-ridley/Linktree: https://linktr.ee/PPC_ChrisDigital E-A-Ts: https://www.digital-eat.com/chris-ridley/Related article: https://www.evoluted.net/resources/seomonitor-adsync-script00:00 Introduction01:01 Welcome to Search With Candour02:40 Welcome Chris Ridley04:31 The Concept of Search Cannibalisation15:03 Implementing the Tool: Technical Details17:40 Challenges and Future Adaptations31:33 Understanding User Journeys and Brand Awareness32:25 Google Ads Reporting and Data Transparency34:55 The Importance of Business

Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025.They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant.Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO.Links to follow NickNick’s site: https://nickleroy.com/SEO jobs: https://www.seojobs.com/SEO for lunch newsletter: https://www.seoforlunch.com/LinkedIn: https://www.linkedin.com/in/nickleroyseo/Bluesky: https://bsky.app/profile/nickleroy.com Links to resources:https://www.seojobs.com/community/seo-job-report/https://www.seojobs.com/interview-questions/Nick’s recommendationshttps://fireflies.ai/https://www.amazon.com/Collection-Books-Go-Givers-Go-Giver-Leader/dp/912406288X/https://www.amazon.com/Psychology-Money-Timeless-Lessons-Happiness/dp/B08D9WJ9G8/ 00:00 Introduction: The Future of SEO Jobs01:30 Welcome to Search With Candour01:55 Welcome Nick LeRo

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!Follow DanaWebsite: https://kpplaybook.com/New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/LinkedIn: https://www.linkedin.com/in/dditomaso/YouTube: https://www.youtube.com/@kp_playbook/videos Bluesky: https://bsky.app/profile/danaditomaso.comResourceshttps://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/https://gettingthingsdone.com/00:00 Introduction and Guest Introduction0

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: ⁠https://www.owainlloydwilliams.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠ Bluesky: ⁠https://bsky.app/profile/owainlloydwilliams.com⁠Chapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Acros

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.Chapters00:00 Introduction00:16 Google IO Highlights and Initial Reactions01:03 AI Mode launches in the US03:34 Challenges and Opportunities with AI Mode06:13 The Future of Rank Tracking and Personalisation09:19 AI Agents coming to Google Search14:54 Ads in AI Mode and AI Overviews19:44 Deep Search and Content Visualisation25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?33:54 Q&A: How do you thin

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.Follow KobiKobi’s digital marketing: https://kobestarr.io/Kobi’s podcasts: https://stripped.media/LinkedIn: https://www.linkedin.com/in/kobiomenaka/Bluesky: https://bsky.app/profile/kobestarr.bsky.socialInstagram: https://www.instagram.com/kobestarr/00:00 Introduction to Free Keyword Research01:19 Meet the Guest: Kobe Omenaka04:13 Kobe's Digital Marketing and Podcasting Journey07:21 Exploring Free Keyword Research Tools and Strategies20:47 The Importance of Understanding Customer Language33:03 Understanding Your Audience34:16 The Power of Branding36:25 The

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:

Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space. Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.Links to follow Irina Papuc

Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents.Discover how AI agents can optimise your workflow and solve problems using multiple tools.Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation.Plus, get insights into the latest trends and the future evolution of search and technology.Follow Tom Winter⭐SEO Wind: https://seowind.io/ ⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Recommendations⭐Make.com: https://www.make.com/⭐Hunch Tools: https://hunch.tools/ ⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis Resources⭐https://deepmind.google/technologies/project-mariner/ ⭐https://ai.google.dev/competition/projects/jarvis-ai-2Chapters00:00 Introduction to AI Agents and SEO00:59 Meet Your Host and Guest01:38 Understanding AI Agents04:10 Defining AI Agents an