Search With Candour

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.Follow Seb:Website: https://atkinsonsmithdigital.com/LinkedIn: https://www.linkedin.com/in/sebatkinson/Bluesky: https://bsky.app/profile/sebatkinson.bsky.socialResources:https://atkinsonsmithdigital.com/keyword-clustering/First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinsonLast appearance in 2023: https://withcandour.co.uk/podcast/why-you-shoul