Search With Candour

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb Time stamps 00:00:04 - Intro 00:00:56 - Sponsor: SEO Testing 00:03:47 - Sponsor: Search ‘n’ Stuff 00:06:16 - Welcome to the show, Vince Nero 00:08:15 - The shift towards digital PR in link building 00:11:47 - The benefits of digital PR 00:12:50 - How digital PR relates to AI Overviews 00:13:33 - What we can learn from the Google API leak 00:16:45 - Why digital PR is called ‘earned media’ 00:20:38 - Using Ahrefs to find your competitors’ best links 00:22:54 - The price of a quality links i