Search With Candour

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Follow Nikki Follow Nikki on LinkedIn Follow Nikki on Twitter The Non-wanky SEO Course Time stamps 00:00:04 - Intro 00:01:05 - Majestic ad 00:06:12 - Interview with Nikki Pilkington 00:07:04 - Why is education important in SEO? 00:10:40 - Avoid using jargon, this won’t attract new clients 00:14:45 - Don’t be afraid to share tips and advice on social media 00:16:46 - Nikki’s experiences in the early days of SEO 00:18:35 - Don’t gatekeep information 00:20:15 - Testing and experimenting is a great way to learn  00:21:45 - Educate web designers to add Google Search Console from day one