Search With Candour

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024. Sponsored by Positional: Join the closed beta now before launch on 26 March 2024! Jack & Mark discuss: The new Google & Reddit agreement Google paying publishers to test new AI tools Helpful Content fallout and recoveries What is information gain? Watch Search With Candour on Youtube

Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths. Why are unusual career paths common in the SEO industry? What are the benefits of this kind of career path? What are some of the potential drawbacks? Common causes of job changes How much can mental health and neurodiversity contribute to your career path? Watch on YouTube: https://youtu.be/sr4bviTy65c Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Follow Hannah: Twitter: https://twitter.com/hanfbutcher LinkedIn: https://www.linkedin.com/in/hannahfb/ Website: https://agency-angel.com/

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024. Topics discussed include: How to stand out against AI-generated content How to find unique data sources Why you should include quotes from subject experts How to demonstrate first-hand experience Bring some personality and tone of voice to your writing Targeting long-tail keywords For full show notes and to watch on YouTube, go to search.withcandour.co.uk.

Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted. The duo discuss: URL structure Page templates Coding languages Status codes Watch on YouTube: https://www.youtube.com/@candouragency Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Links & show notes at https://search.withcandour.co.uk/

Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance. Topics discussed include: The decision to go freelance The early days so far The importance of all the paperwork and boring bits The pros & cons of moving from agency to freelance Planning and road mapping Sponsors: AlsoAsked - ⁠https://alsoasked.com Core Updates - https://coreupdates.com/⁠

Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including: Is Google search getting worse? The impact of SGE on organic results Sponsors: Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024  Core Updates: https://coreupdates.com/?utm_source=search-with-candour&utm_medium=podcast  Timestamps: 00:24 - Intro 03:48 - Topic 1 - Is Google search getting worse? 21:40 - Positional (sponsor) 25:24 - Topic 2 - What impact will SGE have? Links and resources: Mashable article about search quality: https://mashable.com/article/google-search-low-quality-research Lily Ray’s tweets: https://twitter.com/lilyraynyc/status/1749413842285666367 https://twitter.com/lilyraynyc/status/1747588212300669205   Weekend ranking mystery or Google bug? https://ziptie.dev/blog/google-weekend-ranking-mystery-or-a-google-bug/  A

Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses. What metrics should we be tracking? What tools to use for SEO reporting How to provide feedback to clients Long term strategy and KPIs Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Watch this podcast on YouTube: https://www.youtube.com/@candouragency

Chris Spann (Technical SEO Lead at Lumar) joins Jack Chambers-Ward to discuss how SEO and security can and, more importantly, should work together. Subscribe for new episodes every Monday morning! #seo #seopodcast #podcast Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Follow Chris: LinkedIn - https://www.linkedin.com/in/chrisspann/ Twitter - https://twitter.com/503blazeit Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/ Twitter - https://twitter.com/JLWChambers

In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO. What is enterprise SEO? How is enterprise SEO different? Are SEOs invited to help brain storm on content topics? What is content syndication? How can multiple business lines adversely affect SEO when they are targeting the same topics? How can enterprise businesses stumble with their implementation How can organic traffic conversion help enterprise businesses? Sponsors: AlsoAsked - https://alsoasked.com/  Core Updates - https://coreupdates.com/ Watch this episode on YouTube: https://www.youtube.com/@candouragency Follow Matt: LinkedIn - https://www.linkedin.com/in/matthepburnnj/ EMJ SEO Podcast - https://emjpodcast.com/ Offer Fuel - https://offerfuel.io/ Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/Twitter - https://twitter.com/JLWChambers

In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include: What is emotional intelligence? The types of emotional intelligence How can emotions hold us back? What can we do to improve our self reflection? What are the biggest challenges SEOs face? Subscribe to us on YouTube Check out our newsletter that will launch in January: https://coreupdates.com/

Mark and Jack are back together for the final episode of 2023! Watch this episode on YouTube The dynamic duo discuss: SISTRIX's major updates and improvements during 2023 How well did their predictions about 2023 go? How many Google updates were there in 2023? What do these updates tell us what to expect in 2024? For more episodes and show notes, go to search.withcandour.co.uk.

It's episode 100 of season so, to celebrate, we've got three amazing guests on this episode! Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024! Topics discussed include: The best uses of ChatGPT and AI Bing AI Search Generative Experience E-E-A-T Is UGC on SERPs here to stay? For the full show notes and links from this episode, go to search.withcandour.co.uk.

A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths. These SEO myths include: Page speed is everything Disavowing backlinks Anchor text ratios Google Sandbox Bounce rate as a ranking factor And much more! Check out the links and show notes at search.withcandour.co.uk. Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on ⁠Spotify⁠ and ⁠Apple Podcasts.

Watch this episode on YouTube Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including: SISTRIX's new newsletter by Jono Alderson Google's anti-trust trial so far by AJ Kohn Google tests Notes and Follow features on SERPs (with mixed results) New discussionforum and profilepage markup Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.

Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP). What is INP? How is it different to first input delay? What's a good INP score? How do we measure INP? What factors contribute to INP? How to get stakeholder buy-in Google's INP announcement For full show notes, go to search.withcandour.co.uk.

Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever. Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation. Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals. Choosing a North Star: The guiding metric that shapes your strategy. Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star. Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business. Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool). How to use these concepts to grow in your career.

SearchNorwich made its triumphant return last month so we thought we would bring you the fantastic talk from Daniel Foley Carter. Daniel takes his 20+ years of SEO experience and discusses what he believes Google's plan is with the recent helpful content updates and why the industry needs to move away from traditional SEO. Links: Sponsor: SISTRIX - SectorWatch headphones ⁠Watch this talk on the SearchNorwich Youtube channel Get your free tickets for SearchNorwich Christmas Social on 6th December 2023

Watch this episode on YouTube Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including: SISTRIX analysis of Google update fallout BERT vs ERNIE = Google vs Baidu Google Discover being tested on desktop devices Are LinkedIn's AI-generated articles actually helpful? Full show notes and links available on search.withcandour.co.uk.

It's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular! This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered. Bad FAQs: https://esta.cbp.dhs.gov/faq https://sandralmuller.com/why-faqs-provide-a-poor-user-experience/ Good FAQs and guides: https://mcphee.com/pages/faqs https://ricketyroo.com/blog/how-to-write-faqs/ Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/ For full links and show notes, go to search.withcandour.co.uk.

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams. Topics include: How to structure campaigns Data inputs and outputs Fallout from Google's anti-trust trial Auction manipulation How to use AI & machine learning in PPC Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.