Search With Candour

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024. Topics discussed include: How to stand out against AI-generated content How to find unique data sources Why you should include quotes from subject experts How to demonstrate first-hand experience Bring some personality and tone of voice to your writing Targeting long-tail keywords For full show notes and to watch on YouTube, go to search.withcandour.co.uk.