Online Marketing For Doctors Podcast

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.      It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it happens again.   What we cover: - When to market [01:00] - When times are bad [01:50] - Advertise during a slowdown [02:20] - Losing share of mind [03:20] - Key marketing tools [03:45] - Content marketing [04:20] - Types of content marketing [05:30] - The power of your website [06:00] - How to know if your website is effective [06:20] - Other content categories [07:20] - Setting yourself apart [08:00] - Using webinars [08:40] - Having a distinct advantage [12:00] Show Notes:   #52: An Uphill Battle, it’s Coming, Are

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?     In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.   You can develop a plan and get your team to start in as little as one hour.   PS: Remember: “The future depends on what you do today.  Key topics discussed: - What are you key procedures? [00:40] - Learn from successful companies [01:15] - What is your One Thing? [01:30] - Creating lead magnets [02:40] - Getting prospects' details [03:25] - Being irresistible [04:00] - High cost surgeries [04:30] - Creating offers [05:00] - Landing pages [06:00] - Promoting key services [06:50] - Referral partners & affiliates [07:45]   ===============      Resources:   #9: 3 KEY MARKETING QUESTIONS YOU NEED TO ANSWER     https://onlinemarketingfordoctors.com/3-key-marketing-questions/      #14: HO

I’ve been questioning myself for a long time…    If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?   One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives?   This life-improvement masterpiece “One Thing” written by Gary Keller – the owner of the biggest real estate company in the world gave me the answer and inspired me to write the script for the next OMD TV video.    They go small.     “Going small” is ignoring all the things that you could do and doing what you should do.    It’s recognising that not all things matter equally and finding the things that matter most. It’s realising that extraordinary results are directly determined by how narrow you can make your focus.      Question yourself…“What’s the ONE Thing you can do today or this week such that by doing it everything else

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals?   Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success?  So, what is it that makes these people the way they are?   It comes down to this: MOMENTUM.   It’s much harder to stop or catch up to a moving object than it is to compete with somebody who starts at the same time that you do.  One thing you have to be careful of is becoming a victim of your own success. If you hit momentum, this is not the time to sit back and relax.   If you want to stay ahead of your competitors and learn the most effective ways to gain unstoppable momentum and leave your competition in the dust, check out our latest video: 6 Effective Ways to Leave Your Competition In The Dust  Key Topics: - [00:50] Know your competitors - [01:30] What to market and offer - [01:50] In a crowded

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings.    People in medical do not perceive themselves as sales people.   If you hire a receptionist who is doing everything administrative and has no sales background or any sales training, how is she supposed to deal with converting prospects to patients, especially for high value procedures?   In this video, I’ll show you the FAB selling method that has been used successfully in many practices to convert more enquiries to bookings.   Key topics discussed: - Common mistakes [00:35] - FAB selling method [01:50] - Follow up with questions [02:30] - Applying FAB [03:00] - 'Money' objection [03:40] - 'Insurance' objection [04:20] - 'I just have to think about it' objection [05:10] - Having well trained staff [05:40] ===============   Show Note    Sales Guide: 7 Fi

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.    In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”    This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times such as the Covid 19 Pandemic.    Key Topics: - Who is ModPod [01:40] - Their response to Covid initially [04:00] - Responding to lockdowns [05:40] - Working out numbers [06:00] - Government help [06:45] - Having a good team [08:15] - Strategic decisions [09:30] - Have a good balance with decision making [10:30] - Noticing changes in the market [11:30] - A lag in the market [12:40] - How to keep yourself nimble [13:50] - Don't overthink things [15:40] - A quick

New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures.  And more so, how to handle the various objections that prospects throw at them during their sales process.  I get asked quite often…”What is the hardest objection?”, and what I tell them, is that the deadliest objection of them all; is the silent objection.    It's the one that you don't even know about because the prospect hasn't verbalized it, and they are keeping it close to their chest.  What makes it so deadly, is that unless it is addressed, they will not be going ahead with you.     But how can you address it, without even knowing what it could be?! As an effective practice manager or patient coordinator, it's something that you need to get really good at unearthing.    In this episode, I’m going to show you how to handle this objection very cleverly. Handling this objection will help you to impr

Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics)    As you probably know, this year marks OMD 9th year anniversary.     We are thrilled to have been able to thrive over the last 9 years despite going through a lot of hurdles and changes in our industry.     And I do have some lessons to share with you the key success factors that keep us going strong until these days….    The question I’ve always asked myself is why some practices excel and thrive and some don’t.     I’ve done some research and also observed the most successful practices that we have worked with and here are the key 4 things that they have in common….   PS: Remember…“It’s not the strongest of the species that survives, nor the most intelligent. It’s the one that is most adaptable to change.”- Charles Darwin      Resources

My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.” Have you asked yourself this question… “How Can I Generate Thousands of Visits From My Referral Partners?”

Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.)   Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment.   Sound familiar?   If your big ambition often turns into big overwhelm, this OMDTV is a must watch. You’ll learn a simple 4-step process to help you eliminate burnout before it happens and get laser focused on what’s truly most important this year — and crushing whatever goals you set for yourself and your practice this year.  PS: Remember…“Sometimes, the best way to grow is to cut back.”     What we cover: - Key points in the process [01:17] - The first step [01:48] - The second step [02:14] - What to focus on [02:58] - The third step [03:17] - The fourth step [03:50] - The three filters [04:55] - Crossing things off your list [06:01] - The 5am club [06:25] Resources: Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS &a

I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.   And then this will take our ideal patients from “I’ve never heard of this clinic?” to “What is this clinic I keep hearing about?”. One time, Russell was at an event in Puerto Rico, and he had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face. He asked her the secrets of selling over a million copies of her books to quickly become one of the best-selling authors of all time, and she told him her secrets.

In this episode, we have as special guest Mr. James Nadin, the owner and managing director of Crown Clinic – Australia’s leading hair transplant clinic. We discussed with him how to build a brand that can stand up against the biggest competitors in your niche.   James and his wife Ilka founded Crown Clinic 20 years ago, but it’s still growing incredibly fast, with a 50% growth rate over the last 5 years. The growth of Crown Clinic has been so impressive, that they are now considering branching out into different cities.    An interesting fact about James is that he’s not a medical doctor or surgeon, instead, he came into the industry from a construction background. So, how did James find his way into building Australian’s leading brand for hair transplants? Watch the video and learn more about his incredibly successful story.    What we cover: - An introduction to James and the Crown Clinic  [01:53] - How James changed his career from construction  [03:55] - Building a successful brand  [04:35] - Th

In this special episode, we have a special guest on our OMD TV show Ms Christy Xuan -the young, successful female clinic owner and entrepreneur who founded Lumiere Beauty Clinic.Christy founded Lumière Beauty Clinic around 3 years ago and it’s been growing incredibly fast ever since, with over 20 staff members (including doctors, surgeons and beauty therapists), achieving an annual growth rate of 100%. The clinic is currently adding new locations and planning a franchising model as well. Christy has a really insightful story to share about the strategies and ways that she was able to rapidly build and grow her business.Therefore Christy has got a really exciting story to share with us. In this special video episode we’re going to talk about:How Lumière Beauty Clinic can generate 1000 patient visits a monthWhat is the $20K marketing mistake that you want to avoidHow she succeeds in managing a cosmetic surgery clinic in her 30s, without having a medical backgroundThe key elements that helped Christy to scale he

In the medical profession, a prescription without a diagnosis is malpractice. But in a sales environment, what I see far too often is prospects given sales pitches without getting a proper diagnosis.    Think about how this works in a doctor’s environment; you might go in and see a doctor and they typically start off with “So tell me what's brought you in here today?”, and they pull out their pen and paper and they start to take notes.   If you saw a doctor and before you even said anything to them, they just wrote you a prescription, like... “Yeah, you need antibiotics, here you go, take them!”, you are going to be like ...“Whoa, like what the hell is going on here?”.    But in a sales environment, we’ve noticed people don’t have the same approach to information gathering, or prospects expecting us to show them the solutions without knowing their problems or before understanding if they are even the right fit or not for your practice.   In this video, I’d like to show you how to sell your services or product

“Umm, can I speak to my partner and get back to you later?”How often do you or your practice manager hear this from a prospective patient?When it comes to high valued procedures, there is typically a third party involved. It could be a husband or wife - it doesn’t matter; it is whoever that 3rd party is that your prospect keeps referring to when they say something like; “I'm going to need to speak to my partner about this.”. And what I want to show you today in this new podcast below, is how to handle those “I need to talk to my partner about this.” objections. How to isolate them, and address them, so you can move onto the next steps in your new patient converting cycle.

The biggest problem facing clinic owners, or entrepreneurs, is getting their potential future patients or clients to discover that they even exist.Every year, tens of thousands of businesses start and fail because entrepreneurs don’t understand this essential skill: the art and science of getting prospective traffic. Simply waiting for people to come to you is not an effective strategy.   If you want to learn a simple but effective strategy to master marketing and generate more new patients for your clinic; in this short podcast below, I’ll demonstrate for you the 3 basic questions that you need to ask yourself in order to better position your marketing strategy for achieving great success. 

“Umm, I need to think about it and get back to you later.”How often do you or your practice manager hear that from a prospective patient?No matter what services you're selling, the “I need to think about it” objection is typically going to be one of the most dominant objections that will keep coming up, especially if you are dealing with self-referring patients or you are selling high-valued procedures.But, the “I need to think about it.” objection isn't a real objection. It's actually a fake objection masquerading as a real objection.  

How many times have your staff pitched a potential client or patient, only to get a “Thanks, I’ll think about it and get back to you” email or phone call? Of course, getting new work is important. But we’ve seen from time to time that getting the right kind of work from the right kind of client or patient is more important.Otherwise, you’ll wind up selling your soul, and that wonderful clinic you love becomes nothing more than a job you hate. There is a better way. The most successful clinics have a disciplined sales process they follow religiously. So, if you haven’t mastered the fine art of sales or don't have a clue about where to start when qualifying a prospect, there’s no time like the present to get started.In this podcast, we're going to show you how to qualify prospective patients, and get your staff to do most of the screening before any consultations, so we know already if a prospect is a right fit for your services. This will help save you a lot of time & convert more new patients.

How often do you or your practice manager hear this from a prospective patient?   No matter what services you're selling, the money objection is typically going to be the most dominant objection that will keep coming up, especially if you are dealing with self-referring patients or you are selling high-valued procedures.    But being able to handle this objection well, will help you to improve your new patient conversion rate dramatically.  In podcast episode #59, we’re going to show you how to handle this objection very cleverly, building confidence and a better sales process along the way.  

 What’s even crazier is that 99% of SMS marketing messages are opened within 20 minutes.  (According to a report from MobileSquared titled Conversational Advertising)  In this quick podcast episode #58, we're going to show you the 3 types of SMS messages that you need to send to your patients to generate more immediate bookings for your practices.  The type of SMS messages we're going to show you below, are all about reactivating the “low hanging fruits”. Those patients that just need that little reminder or attention to encourage a new booking.