Online Marketing For Doctors Podcast

I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.   And then this will take our ideal patients from “I’ve never heard of this clinic?” to “What is this clinic I keep hearing about?”. One time, Russell was at an event in Puerto Rico, and he had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face. He asked her the secrets of selling over a million copies of her books to quickly become one of the best-selling authors of all time, and she told him her secrets.