Online Marketing For Doctors Podcast

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway.    That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year and we know what’s likely to gain prominence in 2023 and onwards.   In this podcast, I’m discussing about 6 Most Popular Marketing Trends That Successful Practices Use. If what you’re doing to grow your practice is not working anymore or working as well as it used to, this list of popular marketing trends guide is for you.  Thank you for checking it out!

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.   I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share.   Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn’t look so promising back then.   But I had this dream on the first day I stepped foot in Australia of creating a leading digital marketing agency for medical practices, and that dream has kept me going until today.   Shortly after I have arrived and when I was still was working on my web design and development degree, in early 2012 I started OMD.  Today, OMD has turned 10 years old and I can’t be happier to see how many practices we have helped grow over the last 10 years.   I can remember the first time I heard that

re you unhappy with the small number of doctors referring to your practice?  Or,  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?  • Are you unhappy about the quality of referrals doctors are sending you?  • Are these referrals inconsistent, sometimes slow and often non-existent?    In this episode, I’m going to talk about how to build a consistent and effective nurturing campaign to bring more referrals from general practices to your practice using a strategy called the Dream 100 Referrals.    So check out our latest podcast about “How To Get As Many Doctor Referrals As You Can Possibly Handle ”    Thank you for checking it out!  =============    Links mentioned in this episode:  Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/     7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/    We’ve talked a lot about similar topics in our pre

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.  Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.  That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you're selling the invisible to them.  The truth is that patients choose you for so much more than just your medical degrees.  So, what are they basing their decisions on?   In this podcast, I’m discussing the 4 Key Ps To Promote Your Medical Services, on how to sell the invisible, non-tangible services that you offer.   Thank you for checking it out!

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism.    Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, there are some changes that might impact your marketing return in a big way.    In this podcast, I’m discussing the 5 Medical Marketing Changes That You Can’t Ignore. How well your practice capitalizes on marketing trends can make or break it, so keeping an eye on the upcoming changes is essential to get ahead of the competition.   Thank you for checking it out!       Links mentioned in this episode:   Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/     7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/    We’ve talked a lot about similar topics in our previous ep

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How To Generate More Predictable Revenues. Thank you for checking it out!

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.    In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice”      If you’re thinking about scaling up your practice to more than 1 location and you want to know how to increase your practice’s value and make your practice more sellable, then this episode is for you!    In this podcast interview, we examined…     

Would you like to charge twice as much as your competitors with the same amount of patients?  In order to do that you need to attract Affluent Patients.   This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues.  And what does it mean to you in terms of time, money, and energy spent focusing on the requirements of only 100 patients versus the 200 "generic" patients that everyone else is striving to attract?  Focusing on the 100 affluent patients rather than the 200 "anybody's" makes perfect financial sense, so let's take a look at how you can make it happen.  In this podcast, I’m showing you how to attract affluent patients, and about the 3 main strategies on how to charge twice as much as your competitors.    Thank you for checking it out.!

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.   Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.   It’s easy to miss what’s not working when you have your hands full and are focused on your patients’ needs, as well as managing staff and performing surgery.   See if you are making any of these common mistakes that doctors and surgeons make and then address them so your practice and profits flow better.   In this podcast, I’m showing you the 3 common overlooked mistakes doctors & surgeons make and how to fix them.   Thank you for checking it out!

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.     As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is:    “It’s not a bag, it’s a Birkin.”    Now a Hermes Birkin bag’s price can range from $US40,000 to $US500,000.    The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?     I think they've mastered the art of increasing their customers’ perceived value on their products.    In this podcast, I’m showing you the 4 Essential Ways to Increase Patient’s Perceived Value of Your Practice.      Why do your patients buy your products/services? Is it better to decrease price or i

Have you ever questioned yourself?    How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?       If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   How to Become the Starbucks of Your Sector.     PS: Remember…“If you do what most people do, you’ll have what most people have. Which is not a lot!” 

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.      How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.      In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them.     Thank you for checking it out!

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs.     If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better.      McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this?     I was reading one of the best-selling books in sales called the Ultimate Sales Machine written by Chet Holmes and he had this saying…     “When you sell, you break rapport. When you educate, you build it. Sales is all about building rapport with your prospects.”      You can now see the importance of educating patients and in this podcast, I’m going to show you 5 things dos and don’t when it comes to organising a patient seminar or dinner with doc event.    Thank you for checking it out!

This morning, I read an article on Forbes magazine and saw these interesting stats…    “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%.   The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.”    So don't spend 5 times more attracting new patients, nurture the existing ones!    In this podcast, I’m going to show you 3 creative ways to nurture them and improve the patient’s referral.   Thank you for checking it out.!

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING.    In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY.     If you want to know more about how to grow your practice, be sure to check out our other podcast and videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’: https://onlinemarketingfordoctors.com/automate-marketing/      Show Notes:  Links mentioned in this episode:   Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/     Podcast #1: The Importance of Patient Reviews and 5 Steps to getting More Patient Reviews    https://onlinemarketingfordoctors.com/podcast/getting-more-patient

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.      While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice.   Now we all know how important patient reviews are, I’d like to show you some interesting stats here...   84 % of people trust online reviews as much as a personal recommendation.   Customers are more likely to spend 31% more on a business with “excellent” reviews.   Displaying at least 5 reviews can improve the conversion rates by as much as 270%.   In this podcast, I’m showing you the 8 simple & effective ways to generate at least 20 more 5-star reviews a month for your clinic.   Links mentioned in this episode:   Discovery call booking link  https://onlinemarketingfordoctors.com/discovery-call-booking/    Podcast #1: The I

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.    In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide”     This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.   All of the details and much more are available in the full video interview.   Hope you’d enjoy and learn a lot from this episode. Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg  Watch more OMD TV on our website https://onlinemarketingfordoctors.com/  Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts  OMD Social Media Channe

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed  “Three Ways to Grow Your Medical Practice in a Scalable Way ”     This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.   All of the details and much more are available in the full video interview.   Hope you’d enjoy and learn a lot from this episode. Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg  Watch more OMD TV on our website https://onlinemarketingfordoctors.com/  Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts  OMD Social Media Channels  LinkedIn: https://www.linkedin.co

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”    – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.    This is what I have been finding... many business owners find themselves trapped in an unsellable business.    Customers or patients ask to deal with the owner or the main doctor, the owner becomes personally involve in serving the customer, reinforcing the customer’s reliance on the owner, and the cycle continues.    A business reliant on its owner is unsellable, so the owner becomes trapped in the business.   I think the goal of building a practice is to make it sellable even though you don’t want to sell or even think about the exit plan in the future but if you want to build a great business that’s attractive to an acquirer you need to think about makin

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these?  Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever!  In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle.  Watch more OMD TV on our website https://onlinemarketingfordoctors.com/   Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts     Check our our OMD Social Media Channels   LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/   Instagram: https://www.instagram.com/onlinemarketingfordoctors/   Facebook: https://www.facebook.com/OnlineMarketingForDoctors/