Online Marketing For Doctors Podcast

Ep064: How to Sell Like a Doctor

Informações:

Sinopse

In the medical profession, a prescription without a diagnosis is malpractice. But in a sales environment, what I see far too often is prospects given sales pitches without getting a proper diagnosis.    Think about how this works in a doctor’s environment; you might go in and see a doctor and they typically start off with “So tell me what's brought you in here today?”, and they pull out their pen and paper and they start to take notes.   If you saw a doctor and before you even said anything to them, they just wrote you a prescription, like... “Yeah, you need antibiotics, here you go, take them!”, you are going to be like ...“Whoa, like what the hell is going on here?”.    But in a sales environment, we’ve noticed people don’t have the same approach to information gathering, or prospects expecting us to show them the solutions without knowing their problems or before understanding if they are even the right fit or not for your practice.   In this video, I’d like to show you how to sell your services or product