She's On Her Toes: Getting Ahead In The Business Of Fitness

We’ve all heard about gigs and side hustles. But what does the Gig Economy mean for your business. If most of your employees are part-time, or have multiple jobs, how does that change the way you manage them and find success in your business? The Gig Economy goes beyond driving for Uber and Lyft. With opportunities for your employees to sell multi-level marketing products via Facebook, influencer blogging, and a plethora of part-time openings in brick-and-mortar stores, it’s likely that many of your employees won’t just be working for you. The Bureau of Labor Statistics estimates that “gig” workers represent approximately 34% of today’s workforce and by 2020, that number will increase substantially to 43%. In this episode, we’ll discuss the opportunities and challenges that “gig” workers bring to your business and how you can effectively manage this workforce. Check us out at www.shesonhertoes.com or on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

What if you could find out what your boss is really thinking? Yikes! Too scary?! This week, the tables are turned and Emily and Christina will be asking me all the questions ... including what I did before opening my Pure Barre studios, what I'm most proud of accomplishing in my business, and which one of them is my favorite manager. Just kidding! But I did share something that I really didn't want to reveal. What is it? You'll have to listen to find out! This week's episode is sponsored by my online courses. If you are ready to hire a team and create a hiring process tailored for your business, then check out How To Hire A Rockstar Team, which walks you step-by-step through the exact same hiring process that I use. So, I know it works! And ... I just created a course, 5 Days to Time Freedom. If you find yourself saying "I never have enough time" or "Where is all my time going", then this course is for you! Find out more here: https://coursecraft.net/u/shesonhertoes --- Support this podcast

So, how’s it going? How are you? I’m so busy! I’ve been so busy, it’s just insane. And so starts the beginning of just about every conversation in today’s modern age. And … it’s so f-ing boring, sometimes I can’t even stand it. Why are we sooo busy? Are we actually doing more … or are we overscheduled and overworked with the wrong things, we don’t have any time to get anything important done? I’m going to go out on a limb and say most of this “business” is more about doing the wrong things than prioritizing what’s most important. And frankly, that’s sad. When was the last time you said “No” to someone? Why is saying “No” so hard? The big problem with refusing to say “No” to things you don’t have time for, or don’t want to do, is that they take a huge toll on the remaining time you have for the things you need … and like to do. The lesson here is the more you say “No,” the more you can say “Yes.” Check out the website www.shesonhertoes.com --- Support this podcast: https://anchor.fm/shes-on

It seems counterintuitive. Wouldn’t you want to workout in the summer? But, alas. No. What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump. You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure. It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back! But what if you could evade the summer slump? Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is. We discuss our top 3 ways to beat the summer fitness slump. Check out www.shesonhertoes.com for the show notes including links to all the equipment we use for our outdoor Pop Up classes. --- Support this podcast: https://a

Millennials, or the generation born between 1981 and 1996, will make up about 75% of the workforce in 2025. That’s just 7 years away. And we’ve all heard some pretty negative criticism about this group—they’re unfocused; entitled; demanding; and addicted to technology. Are these stereotypes? Maybe. Maybe not. It doesn’t really matter because these are the people who will be moving businesses forward. The single thing that separates Millennials from previous generations is technology. So, while my generation was outside playing with sticks, millennials had these crazy things called smart phones that gave them unfettered access to the Internet. When you’re old AF, how are you supposed to lead this group of so-called Millennial workplace misfits? How can you manage Millennials to successfully run your business and ultimately find their own success? --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

It turns out that what you do every day really does matter. The most successful individuals on this planet have daily rituals to keep them at the top of their game. And, overwhelmingly, the most successful and wealthy, read books. Like, actual books. Every single day. Ok, ok. Some of them listen to books AND podcasts. But reading the written word directly correlates to higher education and thus higher income. Studies have shown that reading 7 or more books per year makes you 122% more likely to be a millionaire. Why is that? Maybe it’s because reading expands the mind and encourages creativity. Maybe it’s because so many of us don’t read, that this type of continuous learning gives regular readers a huge advantage in business and in life. Today, we’ll talk about all that AND share our favorite books and podcasts to help you develop a strong habit of reading. Check out the list of our must-reads in the show notes at www.shesonhertoes.com --- Support this podcast: https://anchor.fm/shes-on-her-t

What if there was a way to actually spend your advertising budget to bring guaranteed new leads into your business each and every day? Sound too good to be true. It’s not. Paid social advertising is the most effective way that I’ve found to advertise my studios and bring in new clients. But, we aren’t just placing ads. We’re generating leads. There’s a difference. And that’s what we’ll be talking about today. How to use ads to generate new leads for your fitness studios every month. And once you have the contact information of these people, you can keep reaching out to them—until they tell you not to. When you think about paid social ads for your studio, think bigger—you want to generate leads and build your contact list. David Philips, CEO of One Marketing joins us to talk about how to turn your advertising into a lead generation machine. David is the brains behind all of my studio’s Facebook and Instagram ads. And he'll share how we consistently get leads. --- Support this podcast: https://anc

We talked so long last week, that we split the discussion into two parts ... join us for the second half of our discussion on how to hire the right team ... If you've already read the book, She’s On Her Toes, you'll remember the definition of a fitness business, but let’s just refresh: "A fitness business is a commercial, profitable enterprise that can be run without you so you can be a role model in the health and fitness community you are creating." To get your business to run without you, you'll have to be a true leader and create the vision, mission and culture for your employees to follow. Taking the time to write your business Vision, Mission and Culture statements is the most valuable process you can complete when it comes to building a team because it establishes clear parameters for who you want to hire. If a candidate you interview doesn’t agree with any part of your Vision, Mission and Culture statements, then they aren’t a good fit for your business. --- Support this podcast: https://anch

I take full responsibility for my business successes and failures. I made all the decisions to shape my business. But it wasn’t until I looked at running my business differently that great things really started to happen for me. See, the definition of a business is: A commercial, PROFITABLE, enterprise that works…WITHOUT YOU. This means that you are free to work ON your business not IN it. The business is fully functioning without you. Does that describe your business? Can you stay home or go on vacation and everything will happen without you? Will the doors be unlocked and clients served? Will you see money deposited into your bank account? If the answer is no, then you own a job, not a business. Once I realized how important it is to hire the right team and give them the responsibility of running my business, then things started falling into place. Hiring the right team is the difference between owning a job and owning a business. --- Support this podcast: https://anchor.fm/shes-on-her-

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on. But seriously, can someone please let me retire from IT Specialist?! Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Does it seem like you’re working just to pay American Express? Are you on the verge of massive burnout? #beenthere Then, the Build A Better Business 5-Day Challenge couldn’t have come at a better time for you! The Challenge starts Monday, May 14th. Sign up at www.shesonhertoes.com to receive access to the special Challenge Google Drive with each day's quick mini lesson. You'll only spend about 15 minutes each day building your better business. Follow me on Instagram @shesonhertoes as I walk you through each day at 6:00 AM EDT. Night owls can watch later--no big deal. Can't wait to work together to build you a better business! --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

When are you done in business? There seems to be an unsubstantiated rumor that there is some finish point when you’re building and working on your business. In a lot of things, there is a beginning and an obvious finish. But, business is a little different. When you’re building your business, you’re always tweaking things, making adjustments. You don’t just start, open the instruction manual, follow the directions, and get to the finish line. There’s always something new to be done. There’s always a change to be made. Today, we’re going to be talking about when you’re done in business ... when you need to pivot or adapt. How do you know when something isn’t working and move onto something that does work? How do we accept change in business? Join the conversation, join the community! --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

The concept of one’s own success resulting due to the failure of others is very real. In a time when there have never been more opportunities for women, and small business owners, people in general, why do we continue to have a scarcity mindset? Why is living with abundance so hard? In Episode 5, we talk about living with abundance and why that can be challenging in our ultra-competitive world. Living with abundance means that opportunities are unlimited. If someone gets more, that doesn’t necessarily mean someone else gets less. When you live with an abundance mentality, you have a strong personal worth. You feel secure. You are open to all possibilities. You’re creative and fulfilled. Sounds awesome, right? So, why is it easier for us to root for others to fail, rather than champion their success? Have we really reached a point where our world is so cut-throat that we only recognize our own success when others fail? --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

Is traditional client service or customer service dead? I’m talking about—a client walks into your business, you sell them something, they pay, and then you keep in touch to earn the next sale. In today’s Social world, things are different. Clients have access to all kinds of information about your business including how you communicate through your Facebook and Instagram accounts. In fact, they probably already have formed expectations about how they’ll be treated before they even step foot into your business. Or don’t even give you a second look after they do their research! But while technology has changed the way we approach client service, there are some things that apps and the Internet can’t replace—things like greeting clients by name, smiling, and writing thank you notes. Join the conversation about how to excel at client service in our fast-paced inter-connected business world. --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

We put a lot of time and effort towards our careers and advancement in our jobs. But what if you put the same amount of effort into your health and personal time with friends and family?! One of the unique things about working in boutique fitness is that you really have to prioritize health and wellness. We’re literally working ourselves to exhaustion, so eating healthy and getting rest and recovery is essential. We'll talk about how to achieve work/health balance including our favorite ways to eat healthy and save time preparing food. We'll also discuss some more controversial time-savers including not getting coffee from Starbucks and not watching TV. The horror! But the overall message of this podcast is ... spend your time away from work with intent. --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

It takes quite a few skills to run these 2 fitness studios--overall management, organization, systems, teaching, marketing, sales ... the list goes on. Since there are only 24 hours in the day and frankly, we're not aspiring to work all 24 of them, we've each developed some great hacks or tips to fit what's most important into our busy days. For those of you who've always wondered, "How do we get it all done?" you'll want to keep listening. And we've got a great freebie download for you--don't worry about trying to remember all these hacks and writing them down. We've complied the complete list of what we talk about on the podcast that you can download for free by going to www.shesonhertoes.com. --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

Do We Take Enough Risks? Are We Turning Our Backs on Bravery? Risk … it’s kind of a dirty word. Risk is bad. When we look up the definition of risk, we find “a situation involving exposure to danger.” But is taking a risk really that dangerous? As business owners, we take risks every day. It was a risk to dream of working for ourselves. It was a risk to quit our corporate jobs. It was a risk to open our businesses. Expanding is risky. Hiring employees is risky. Offering a new promotion is risky. In business, life, fitness, just about everything is a risk! In our inaugural episode of She’s On Her Toes podcast, we’re going to talk about risk, whether women actively seek to avoid taking risks, and how that might have a negative impact on reaching our goals in business and in fitness. --- Support this podcast: https://anchor.fm/shes-on-her-toes/support