She's On Her Toes: Getting Ahead In The Business Of Fitness

It seems counterintuitive. Wouldn’t you want to workout in the summer? But, alas. No. What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump. You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure. It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back! But what if you could evade the summer slump? Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is. We discuss our top 3 ways to beat the summer fitness slump. Check out www.shesonhertoes.com for the show notes including links to all the equipment we use for our outdoor Pop Up classes. --- Support this podcast: https://a