She's On Her Toes: Getting Ahead In The Business Of Fitness

This year is coming to a close and it’s time to start planning what you want from your business in 2019.  But where to start?  For the next 4 episodes, we’ll discuss how we plan for our next year of business including, how to create a marketing calendar, budget, mine our existing list, and set goals.  No matter what happened in 2018, the best thing you can do for your business is create a plan that drives sales and improves systems for the next year. Today, we’ll talk about planning a whole year’s worth of amazing events and how we create our marketing calendar. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills here: https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

There's something happening in the retail world and it's becoming more noticeable ... "the drop."  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time.  And we're seeing more and more of this type of strategy and marketing because ... it works.  In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing m

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck. It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business. Wish you had an amazing manager? Stop wishing and start acting! Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager. Check out more including the show notes and the How to Hire An Amazing Manager Cheat Sheet at www.shesonhertoes.com Want to create a hiring process tailored for you business? Want to attract top candidates and find only the right people to work in your business? Check out my course, How to Hire A Rock Star Team. Simply use this link: https://coursecraft.net/c/howtohirearockstarteam --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide. Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone. Success and abundance will never run out or become scarce. What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet … 1. Be proactive- achieve extraordinary results by consistently executing with resourcefulness and initiative to break through barriers 2. Begin with the end in mind- develop an outcome-oriented mindset in every activity you engage in 3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning 4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability

I’m sorry, but when I hear the term “life hack” it makes me want to hit my head against the wall. Has life become so difficult that we need to “hack” it to make it through the day? Whatever happened to making smart choices or educated decisions as we navigate our lives? When did we start ignoring wisdom and think that we can “hack” our way through problem-solving like we’re computers or robots? But the thing that really bugs me about these so-called “life hacks” is that they offer a false sense of security. Use this hack and … you’ve got it. No worries. You’ve hacked it! Sorry, that’s not how life or business work. There isn’t a prescribed way to go about anything. Every problem requires a unique solution. And making mistakes often leads to big success. Today we’ll be talking about how life hacks will rob both you and your business of actually making good decisions. Check out the website www.shesonhertoes.com And follow me on Instagram @shesonhertoes Did you know I wrote a book? It's called S

We’re starting a new series and each month, we’ll have an in-depth conversation about a particular word that resonates with the business of fitness and a new ad campaign that our studios are participating in. This month we’ll talk about the word “power” and “feeling powerful.” What does that mean to you? How do you get to a point of being so on your game that you can’t be stopped? Can't get enough She's On Her Toes, visit our website www.shesonhertoes.com Check me out on Instagram @shesonhertoes Learn more about my course, How to Hire A Rock Star Team: coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

In the business of fitness, there is a segment of the population that loves to take classes across studios and across workouts. They love a little bit of everything. In the industry, we say they “snack.” Some people will never want to commit to a full-blown membership to your studio. They’ll always be sampling what’s available to them and keep taking classes across the boutique fitness spectrum. And that’s ok. Sometimes in business you have to adapt to your environment as trends evolve and the needs of your clients change. Today, we’ll be talking about these so-called “snackers” who are an important part of your studio’s community. Check out more at www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

In today’s busy world, it’s difficult to distinguish between a woman’s work bag, going out bag, and gym bag. Gym bags are becoming increasingly more functional and chic because frankly, we’re leaving the house and needing them to take us throughout the whole day. Some gym bags have spots for computers and tablets in addition to wet bags, and water bottle holders. Today’s active woman needs one bag for everything and we’ll be talking about what we put in our gym bags to take us from dawn until dusk. Follow me on Instagram @shesonhertoes Check out the website www.shesonhertoes.com --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

When you own or manage a business, it’s easy to get emotionally involved. I mean, it’s your baby. And we all know that it’s important to be passionate about running and promoting your business. But … making decisions based on emotions can really be a business killer. Financial and marketing decisions should be based on the cold hard facts. Like actual numbers. That you track on a continual basis. Say what?! I have to do math. Oh yeah. Today we’ll talk about the importance of tracking your business’ performance. We’ll share what we track and why. And how we use that information to make important decisions on where our business will go. To make it simple, I’ll share the exact spread sheet that I use for my tracking data in the studios as well as how I’ve set up my Quickbooks expenses to track our spending at-a-glance. Click here to download and use in your own business: www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/su

It’s important to celebrate your milestones in business. And today marks our first six months of podcasting. We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard. Haha! But seriously, we’ve learned quite a bit from talking each week. Hopefully you have too! Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting. Check out the show notes on www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

This is not your father’s success. In today’s business world, and especially in the business of fitness, success is not defined as climbing a corporate ladder and getting a gold watch at the end of your career. Today, it’s more about fulfillment of a mission, achieving at work and at home, and continuous learning or personal growth. So, how do you know if it’s a successful day? Can you even track progress with these more conceptual daily goals? We’ll talk about how we define success running two fitness studios and how we keep at it even if things don’t seem to be going the way we want. Check out the show notes at www.shesonhertoes.com Follow me on Instagram @shesonhertoes Check out my courses, 5 Days to Time Freedom, and How to Hire A Rockstar Team here: https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

We all know that Social Media platforms are a great way to get your business’ message out into the world. I mean, if you really think about it, it’s a f-ing amazing way to get your message out because you’re in complete control of the conversation. Your message won’t get misstated, deleted, or watered down. If you’re like us, there’s never enough time in the day to post—not to mention the rabbit hole of clicking and liking that can eat away at your valuable time. Sometimes you have the perfect picture, but writer’s block takes over the instant you have time to post. Ugh, the struggle is real. But … it doesn’t have to be. Today we’re going super-practical and talking about some tools we’ve been using to batch our posts thus saving HOURS on Instagram and Facebook. Find links to all the apps and tools we talked about here: www.shesonhertoes.com Check out my courses here: https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

If you've been following the podcast, you'll remember in Episode 21: How Will My Team Manage Without Me?, that I recently went on a trip to Australia for almost 3 weeks. We promised a follow-up of what really happened--and there was a lot to talk about, so we recorded the conversation in today's podcast. While I was gone, my managers, Emily and Christina, had to manage the studios, create our August sales goals, keep the team motivated, and ... hire a new employee. They did all this without me! How did they do it? Since we already had a hiring process in place, it wasn't difficult for them to follow it and find success hiring someone. Creating systems for your business is really important and this scenario clearly demonstrates why. If you went out of town on an epic vacation and needed to hire someone while you were one, could your team do it? Do you have a hiring process in place? Check out my course, How to Hire a Rock Star Team here: https://coursecraft.net/u/shesonhertoes --- Support this podcas

When you’re in a very public profession—teaching class to over one hundred clients each day—you have to have a little confidence. And it’s much easier to be confident when your skin looks great. We get asked all the time … What is your skincare routine? What do you use on your face? What makeup do you use? What mascara? Today we tell all. But let’s be crystal clear. The reason we all have amazing skin is because we eat really well. This is a nutrition discussion disguised as a skincare tell-all. So, if you’re not interested in listening to why eating clean is the way to amazing skin, we’re totally cool with you not listening. But then you’d miss my recommendation for what is literally the best mascara on the planet. Check out all our recommendations and favorite products at www.shesonhertoes.com Follow me on Instagram @shesonhertoes Get to your ideal day by checking out my courses: https://coursecraft.net/u/shesonhertoes.com --- Support this podcast: https://anchor.fm/shes-on-her-toes/sup

When you own a business, it can seem really difficult, to take vacation. The only way you can take that much-needed time off, is to hire a great team to run your business for you. That’s our message on this podcast. Hiring a team of trusted, capable employees is a big deal. Not because it’s difficult to find good people, but because it’s the difference between being happy and fulfilled in your business and wanting to give it all up and go back to working in corporate America. But as entrepreneurs, working for yourself and being your own boss, should be a source of pride and joy, not anger and bitterness. Your business should be the gateway to incredible life experiences including, really cool trips. At the time of this recording, I’m getting ready to travel to Australia. Am I worried about things falling apart in my business while I’m gone? Nope. Want to learn how? How to Hire A Rock Star Team: https://coursecraft.net/u/shesonhertoes www.shesonhertoes.com --- Support this podcast: https://an

Let’s face it. Business has evolved A LOT since career women wore suits with shoulder pads, carried bulky briefcases, and sported white sneakers with nylons rushing to the office. The Internet, smart casual, and side hustles have changed the way we do business. What is smart casual or snappy casual, anyway? Talk about confusing. Glad we just wear leggings to the studio. But I digress … In what we’re calling the New Workplace, there are some fundamental truths that apply to all businesses big and small. 1. Consumers shop where there’s community, rather than cash registers 2. Traditional marketing is DEAD 3. Those who influence and manage teams will find workplace success Today’s conversation will discuss these three things and why businesses that focus on these truths will thrive. More on the website www.shesonhertoes.com And click here for my courses 5 Days to Time Freedom and How to Hire A Rock Star Team: https://coursecraft.net/u/shesonhertoes --- Support this podcast: https://anchor.fm/she

I’m really struggling. My life is pretty much weathering one crisis into the next. There is always a problem in my business. Always something that needs to be fixed. Sometimes I let dishes pile up in my sink. Sometimes I vacuum up enough hair in my house to make another dog. I wish I could eat salad for lunch, but I just can’t. I like sandwiches. With bread. I will never live up to my inner critic about teaching Pure Barre classes. And I’m ok with that. Why? Because I’d rather be brave than perfect. I’d rather be doing something rather than nothing because I’m paralyzed with fear. Moving forward is better than standing still—in business and in life. Women today seem to value the appearance of perfection above being real. Making mistakes is taboo. Admitting that you make mistakes and don’t have all the answers is self-destruction in many social circles. Other women will look down on you. You’ll be judged. Well, f*ck that! Here’s a newsflash … nobody’s perfect. --- Support this podcast:

Everyone in the Pure Barre world has their “first class” story. It usually includes the following: You walked into the studio. Didn’t know anyone. Thought class couldn’t be “that” hard. Was in shell-shock during what the teacher claimed was the “warmup.” Felt like a complete idiot with arms and legs flailing while everyone else seemed to anticipate the next move. Finished class, red-faced, wrecked, and hardly able to hobble out to your car. Meanwhile, everyone else smiled, glistened, and looked fabulous as they effortlessly moved onto the next part of their day. But … you still came back to your second class because deep down you couldn’t let Pure Barre defeat you. You knew you’d be better at it the next class … and the next class … and the class after that. Today, we tell all about when we took our first Pure Barre classes ... and you might be surprised at what we thought. Check out more on the website www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https

Last week, we talked about how doing lots of things, doesn't necessarily mean your business is benefiting. In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others. This week, we finish the conversation--we talked so much that we split the episode into two parts--by talking more about how to delegate effectively. We even share some of our delegating fails, what we learned, and why we'll never repeat those mistakes again. And finally, we share how we create our ideal day--the ultimate goal of the 5 Days to Time Freedom course. What would your ideal day look like? Get to your ideal day by checking out the course: https://coursecraft.net/u/shesonhertoes.com Check out the website: www.shesonhertoes.com Follow me on Instagram @shesonhertoes --- Support this podcast: https://anchor.fm/shes-on-her-toes/support

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Are you on the verge of massive burnout? #beenthere Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward. What do I mean by that? Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting. In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others. Yep. It’s time to take a cold, hard look at how you can find time freedom. I’ve created a new course called 5 Days to Time Freedom. In as little as 5 days and you’ll determine where your time is being spent to help you take your business to the next level. Check out the course: https://coursecraft.net/u/shesonhertoes.com Check out the website: www.shesonhertoes.com --- Support this podcast: h