Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

There’s a lot that goes into growing your jewelry sales – online.One thing is for sure,  Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.   I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.    So they throw their hands up, give up, and think: selling online is not for me!   It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.    Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.   Carla is the founder of Lita

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion. There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow! Today, I recorded a short and sweet episode to get you planning and promoting your next launch like a boss and training your customers to buy from you online.    Here’s what I discuss… The Biggest Organizational Tool You’re Probably Missing Out On Why Email Marketing (and SMS) the Right Way Will Change Your Results How to Get Sales Long After Your Event is Over And more…   These tips are great for all sorts of jewelry companies who are selling online. Good Luck!

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why? Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing. The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).  That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right. If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode. Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.  He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Go

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them. The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! You know why? If you want to hire a marketing assistant for your jewelry business, you need to give them proper training for the role.  On today’s short episode of  the Thrive by Design Podcast, I share some simple tips to get your marketing assistant trained up the right way.  Here are the resources mentioned in the show: We’re Hiring An Operations Manager Join us for Supercharge Your Jewelry Online Sales Challenge   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratin

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients.  The reason WHY I love it so much is because you can make so much more money per piece when you’re delivering an experience for someone.  It took me some time to get it going but when I did amazing things happened - the referrals from google, my previous customers, and social media started flooding in.  To this day,  I barely need to market my jewelry business anymore to make multi-six figures a year working no more than 5 hours a week on the business.  If you've been considering upleveling your design game and launching or improving your current custom + fine jewelry offer, you’ll love today’s podcast I’m breaking down some of the key things I set in motion to show you how to grow your custom jewelry business this year. During This Episode I Chat About… How I get consistent referrals from Google (with content I posted years ago) The one “ASSET” on my

If you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you.  Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get.  Here are the resources mentioned in the show: Apply for The Custom Jewelry Growth Accelerator   Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive o

Do you design custom fine jewelry?  Are you a private jewelry designer who works only with private commissioned clients?  Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today. I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool. Listen to episode #390 of Thrive by Design to get your all-access pass to 5 Ways to Increase Your Website Sales Conversions for Fine + Custom Jewelry   Here are the resources mentioned in the show: Custom Jewelry Accelerator Momentum Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review t

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?    If that’s a HECK Yes, well you’re going to love this episode.    While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.   Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Media?   Listen in on today’s episode…   Here are the resources mentioned in the show: Jewelry Business Owner’s Growth Guide Laying the Foundation Book a Discovery Call Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Rat

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU?    On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including…   My vision to help 1000 jewelry business owners grow or add an additional 100K to their sales or a number that’s meaningful to them. Key bootcamp metrics and takeaways from the group The cliff’s notes of the key takeaways from the 60 to 90 minute teaching sessions every day Plus, aha moments and our favorite parts of bootcamp.   Listen to episode #388 of Thrive by Design to get your all-access pass to Jewelry Brand Makeover Bootcamp Recap   Here are the resources mentioned in the show: Jewelry Business Owner’s Growth Guide Laying the Foundation Book a Discovery Call Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to

At the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business.   Here are the resources mentioned in the show: Laying the Foundation Program Thrive by Design Podcast   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.    Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.   xo, Tracy Matthews   Follow on Instagram: @tracymatthewsny @Flourish_Thrive   Clubhouse: @tracymatthews YouTube: y

We just wrapped up the Jewelry Brand Makeover Bootcamp and it was AMAZING! We welcomed 172 (and counting) jewelry business owners into our Laying the Foundation Program. During the bootcamp, I got this question several times: How much should I pay myself as a jewelry designer? The mindset and psychology behind your pricing is really powerful and an important factor to paying yourself. That’s why today, I’m sharing a snippet from our Ask Me Anything Q&A. The answer to this one question is not an easy one because most jewelry business owners approach paying themselves in the completely WRONG way.  What you pay yourself is directly related to your pricing but more than likely, not in the way you think. During the episode, I break down… Why most makers think about paying themselves in the wrong way (and it’s keeping them broke) How to price and incorporate the right labor fees into your jewelry The ONE metric you need to know in your jewelry business to pay yourself WELL The “hourly” conundrum and min

When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.   Here are the resources mentioned in the show: Laying The Foundation

Everyone looks at the cost of a book, coach, or program. Nobody considers the cost of being in the same place 1 year from now. If you’ve been considering coaching for your jewelry business, you may be wondering things like..  When is the right time to hire a coach or take a coaching program? Is my business too new for coaching? Am I too experienced to hire a coach?  Can I actually afford to hire a coach?  What kind of coaching is right for me now? Let’s chat… I get DMs all of the time about jewelry business coaching and today I answer all of these questions on today’s podcast.  Here are the resources mentioned in the show: Join Laying the Foundation Book a Concierge Call for LTF Book a Discovery Call to Explore Coaching Options Explore Our Jewelry Business Coaching Programs Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue delivering valuable conten

If you're still working a full time job and you're trying to grow your jewelry business. If you're someone who is a full time mom, trying to make time to get your business off the ground or you're someone who just wants to transition from your career and do it all. I'm interviewing a designer named Candice Eve Padro of Abstracted Reverie. And she joined our Laying The Foundation program about 10 months ago or so. And I just love hearing her story because she is talking about what it actually has taken her to navigate. Building her business on the side while working a full-time job while launching her first website right before COVID hit and all the things and how she's really navigated that as a creative, I think you'll find this really inspiring if you're someone who gets frazzled by your business a lot if you're someone who is working a full-time job and you just think that there's no way that you could get your business off the ground or whatever it might b

It takes a lot of courage to walk away from an abusive relationship. So, when your jewelry business is part of the reason that you’re able to get out, heal and move forward… Well, that’s a true WHY for going all in on it! On the podcast today, I interviewed a very courageous woman, Claire Steckel of Skoll and Jewelry.   She took a bet on herself to go all in on her jewelry business to quit her job, leave an abusive relationship, and lean into her strengths as a maker.    During the episode, we chat about…   Her design influences + pulling from multiple genres to create a signature style that’s her own How her business helped her leave her abusive relationship and her 9-5 How she grew her business despite not being good at marketing Insights into her 500% growth last year   Here are the resources mentioned in the show:Skolland Jewelry Website FollowClaire on Instagram Take my FREE Masterclass How to Stand Out in a Saturated Market With a Timeless Jewelry Brand Join the Laying the Foundation Program Buy My B

One of the biggest reasons that creative businesses fail is because they aren't structured and they don't have a systematic way to grow their company. And so even though they might have gotten some success and sales and traction, you know, just doing all the things and putting themselves out there. What ends up happening is eventually they end up backtracking because they don't have the structure internally in their business to actually set themselves up for success. So if you are struggling as a creative to get more traction in your business with your jewelry or your product business, you are going to love today's interview. So make sure that you listen in for the reason why…   Here are the resources mentioned in the show:   Laying The Foundation - https://www.flourishthriveacademy.com/ltf/ Desired Brand Effect - https://desiredbrandeffect.com/ Momentum - https://www.flourishthriveacademy.com/momentum/   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review!

Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out, and an increase in overall sales by 30%?If you’re a maker who’s starting your business in retirement,, I think you’d feel pretty good, right? That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraham Hicks)... …so that when the teacher showed up, she was ready to learn and change. On today’s episode of Thrive by Design, Rina shares her journey from retiring from her job as a physical therapist to building a lifestyle jewelry business in her next chapter. She shares… How she motivated herself in the early stages of her jewelry business The *transition* that helped her get random strangers buying from her website The internal shifts that happened to be ready to invest in her business acumen How these shifts resulted in a 20-30% increase in sales in just 6 months Here are the resources mentioned in the show: Take t

Inspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast.   Jewelry Brand Makeover Bootcamp - https://www.flourishthriveacademy.com/bootcamp2023/ Laying the foundation - https://www.flourishthriveacademy.com/ltf/   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.  Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.   xo,

If you have one of those “soul-sucking” day jobs with no opportunity for growth…. Or you just want to be inspired by another jewelry maker doing big things… You’ll love this story! Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year. Pretty mind-blowing and exciting at the same time! Meet Rosie Harris of Joie Designs. I interviewed her on the Thrive by Design Podcast about her phenomenal growth over this last year. During this inspiring episode, we chat about… Her journey into doing her jewelry business full time to leave her soul-sucking job How she overcame her fears to cold email stores (and land lots of accounts). What she did to double her website sales last year (before and after photos included) Why following a roadmap grew her business faster this year than any year previously Suggestions for jewelry makers who want to turn a side hustle into a

I wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now. Here are the resources mentioned in the show: Laying the Foundation Program Jewelry Brand Makeover Bootcamp Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.  Click here to review the show Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.   xo, Tracy Matthews   Follow on Instagram: @tracymatthewsny @Flour