Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame

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Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why? Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing. The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).  That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right. If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode. Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.  He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Go