Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too! Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today. So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered.  We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank! The Power of Email for Growing your Jewelry Business Email can be a game-changer for growing your jewelry busi

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat.  In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business.  In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship. Leaving Your 9-5 Job Takes Courage More Than Confidence Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take t

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.  Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him…  “I don’t know what you’re doing here, man; you don’t belong here,” Brian said. This sparked a tiny seed of self-worth and eventually led Dan to a rehab center called Portage, where he rebuilt relationships, overcame addiction, and built and sold several multi-million dollar software companies. Be The Best Version of Yourself and Share Your Stories With the World Dan’s own story includes failures and setbacks but also mentors who provided guidance and support. It hasn’t been all success every step of the way. Dan started several businesses, faced several failures, and licked his wounds before achieving success.  In Podcast Episode 414, Dan shares… His approach to time mana

Can you feel that?    It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.    High-fives if that’s you!   Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around.   In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you.    You’ll learn what’s inside these amazing books and why I recommend (and love) them for you this summer…   Tough Titties by Laura Belgray - Laura’s hilarious memoir is a coming-of-age story that explores the idea of living your best life even when you feel like the effing worst.  Buy Back Your Time by Dan Martell - Dan dives deep into the importance of focusing on high-leveraged tasks and efficiently delegating the rest to avoid burnout.  Two Weeks Notice by Amy Porterfield - Amy’s step-

Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray If you don’t already know Laura (ummm…hello?), then you should! She's an amazing copywriter, writer, and master storyteller, and she’s flippin’ hilarious.  Laura has been a dear friend of mine for six or seven years and has been on the Thrive by Design podcast before, but today is extra special because she’s treating us to an inside look at her new book, Tough Titties, which releases on June 13th! Tough Titties Author Laura Belgray is a Gifted Storyteller  Laura has an innate ability to share real-life stories in a way that makes us feel connected and tucked inside her world, not just an outside observer. She finds humor in everyday moments, which she skillfully crafts into easy-to-consume stories that are engaging and entertaining. This is her true gift. In EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray, Laura dished about… Searching for book themes like the late-bloomer theme and the not-doing-life-the-way

One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses.  In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business... Catch up on learning: Revisit courses, join a new program like Momentum or Laying the Foundation, binge your favorite podcasts, and catch up on business books.  Work on those big projects: Develop systems, create your production manual, hire a marketing VA or automate processes to streamline your operations. Work on your marketing: Optimize your email sequences, switch to a new email service provider or CRM if needed, and design a new lead magnet pdf or quiz Prepare for the holiday season: Design a new collection, create inventory for the holidays, and map out your plans for in-person shows and special promotions  Take a well-des

Creating a Clear Vision for the Future of Your Jewelry Business Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning. A clear vision improves communication with your audience, motivates your team, and fuels your business's growth.  The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success. In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business… What are your Business Goals? Consider company culture, support systems, impact on the world, customer base, revenue, and profitability. What are your Personal Goals? Think about health, relationships, social life, vacations, and lifestyle.  Is Spirituality a Priority? Incorporate mindfulness practices like jour

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.    Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.   Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision.    In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…  

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward. They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of. This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue.  In Podcast EP#408, we go in-depth about hiring the right team for growth… Making sure that you know your strengths so that you can hire people who complement you  Hiring a second in command who is the polar opposite of the creative visionary Keeping an open mind about what you want and how you like to communicate to find the right person for each role  Training

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets.  That didn’t bode well for me as I eventually declared bankruptcy for my first business. While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers. That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business. In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also… How our money stories are emotionally charged Why the fear of money is deeply rooted but also irrational How to run your business profitably by understanding your financia

In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself.  But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire?  You’ll experience a profit or growth plateau.  Your business might start backsliding.  You start to suffer from the side effects of burnout.  I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business. But they’re overwhelmed and stressed. Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…  How to define that role and what needs to be delegated Determining the low-leverage tasks outside of your zone of

How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM What got you here is not going to get you there.  Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team. Step into the role of leader and break through that glass ceiling. When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen.  It’s more than a mindset shift too…  Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale. In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about… What it actually takes to grow from $100,000 to $500,000 and beyond When it’s time to

There’s one thing I know for sure… …just when you’ve streamlined your business processes or nailed some new piece of tech, things change!  And probably more than once if you’re in business for more than a minute. As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival...  Being resourceful. If you can relate, you’ll love today’s episode! EP#404 is packed with loads of juicy nuggets: What we learned about pivoting and resourcefulness from the Great Recession in 2008 How one of my favorite brands Eliza Page, is rocking it online, utilizing multiple sales channels to keep her customers coming back for more Why having a resourceful success mindset is key to recession-proofing your business And more… So if you’re committed to doing whatever it takes to grow your online strategy… Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriv

Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.  My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time. Instead, it’s time to diversify how you market your jewelry business.  During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…   What you need to know about the Instagram Algorithm in 2023 The modus operandi of Instagram’s holding company, Meta Why being an IG hater is just a waste of time and ener

Q: How do I grow my jewelry sales on my website? A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.  One of my favorite things to do is to answer your burning questions! That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.  Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition During this episode, I answer questions like… How to handle instagram Shopping vs. website shopping? Which advertising platforms should I run ads on? How do you scale a jewelry business? What’s a reasonable return policy? How should a “handmade” jewelry maker explain that there’s a team making your jewelry? And so much more. I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you nee

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured  have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more.  So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today. During today’s panel episode, you’ll hear how… Joel increased her sales by 30% over last year and maps out her year far in advance Morgan gained confidence and increase her customer base by 20% and website traffic by 11% in just 6 months Kari took a leap of faith that forever changed her business during her re-launch Ulka doubled her 5-figure January sales by leveraging a social strategy (and made more than most people make in a year) Kim leveraged her in person shows

Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program. Listen to episode #400 of Thrive by Design for her game-changing tips! During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is    Here are the resources mentioned in the show:   Apply to the Train Your Customers To Buy Online Program Follow Skinny Dip Jewelry on Instagram!   Skinny Dip Jewelry Website   Flourish & Thrive Instagram Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insi

Have you ever felt stuck in the same place for a LONG time?  Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself. I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU.  If things aren’t growing for you, listen to today’s short and sweet episode… If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with. We can see what you can’t see clearly!   Here are the resources mentioned in the show: Join Train Your Customers to Buy From You Online Buy My Book: The Desired Brand Effect Flourish & Thrive Tik Tok   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple pod

Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?  When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).  Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment. On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others.  It’s a unique business model and lots to learn from! Here’s what we chat about during today’s episode… Ulka’s journey from corporate to retiring into her second career as a full time jewelry business owner How she’s translated a love of shopping into a dream jewelry business model Her process for navigating multiple customers on a buying and

Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales? Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency. If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them! Listen to this short episode where I dive into common mistakes that stunt online sales growth.  In EP397: Why Many Online Sales Strategies Fail, I cover… Why discernment is just as important as a digital marketing strategy  The BIG mistakes a lot of jewelry biz owners make that hinder their online sales growth How to increase your website traffic without fancy marketing funnels  How previous success in a different sales channel ca