Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.  My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time. Instead, it’s time to diversify how you market your jewelry business.  During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…   What you need to know about the Instagram Algorithm in 2023 The modus operandi of Instagram’s holding company, Meta Why being an IG hater is just a waste of time and ener