Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO
28/09/2023 Duração: 21minDiscover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram. Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth. In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket! Tune in to podcast episode 436 today to learn how to leve
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Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell
26/09/2023 Duração: 25minJoin us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments. Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt. Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time. Stephanie's journey to winning the Halstead Grant spanned three
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Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson
21/09/2023 Duração: 49minDo you want to create a legacy brand that magnetizes dream clients and touches lives all over the world? In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world. Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand. We talk about: How to make a cohesive brand that booms. How stopping trying to please everyone will work wonders. How she sold 90 pieces of jewelry in a few hours. More tips about how to quantum-leap your growth, like her! Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more! If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!
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Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey
19/09/2023 Duração: 57minIs burnout keeping you from success, joy, and fulfillment? In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. Her tips about getting back into a space of bliss and alignment are absolute gold. We talk about: How to find joy in your business again, because then the real magic happens. What you need to release in order to move forward with momentum. How she sparked the magic that led to her first 5-figure sale. More tips about how to not build your business the hard way! You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with. I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams a
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Episode 432: How to Step Up and Play a Bigger Game This Holiday Season
14/09/2023 Duração: 24minIn the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season. Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales. We’ll chat about: How to stop hiding behind your business. Becoming aware if your actions are taking you towards your goal (or away from). How “nos” are your superpower to become unstoppable. More transformative tips to play a bigger game (than ever before). I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe. What to learn more about my biggest takeaways that I’m implementing in my own business? Listen to Thrive by Design podcast episode 432 now! H
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Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands
07/09/2023 Duração: 30minWith the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience. So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable. These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible! We discussed: How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers. How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving. How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers. Four More Specific Strategies Get in front of more people and gain traction - right no
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EP 429: How Do I Market My High End Jewelry to My Target Audience?
31/08/2023 Duração: 14minWhat do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry? If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how. You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces. We discussed… Get in front of people with money and discover how to open new doors and create opportunities for yourself. Do market research on your competitors so you can hone in on exactly who is looking for what you offer. Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work. And so much more! Ready to seriously change the way you approach
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Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?
24/08/2023 Duração: 14minIn my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products. She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person? In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering. We’ll chat about how to: Know if you have only one dream client or need to market to many. Be cautious about overdoing it with your offerings. Avoid overcomplicating different avatars. More juicy tips on how to market multiple products to your dream client/clients! You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question abou
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Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?
17/08/2023 Duração: 14minEver wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website. You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups. We discussed… How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued. How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.
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EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables
10/08/2023 Duração: 36minIf you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode! Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project. Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead. Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere. As the world embraces AI, Blair reco
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EP425: How 4 Designers Hit BIG Goals in Just 90 Days
03/08/2023 Duração: 01h03minIn Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator. You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design. These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator. In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses. Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's u
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EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
01/08/2023 Duração: 34minIn this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence. Rediscovering Her Passion and Navigating Challenges Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities. An Unintentional Hiatus Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life th
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EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts
27/07/2023 Duração: 30minHave you ever found yourself stuck in a creative funk with your jewelry business? We've all been there! As creative entrepreneurs, rough patches of overwhelm and burnout can hit us unexpectedly, leaving us wondering how to keep the business going. In Episode 423 of the Thrive by Design podcast, get ready for an inspiring story that'll hit home for many of you. Join us as we dive into the journey of jewelry designer Donnette Roberts from Prickly Cactus Jewels. She faced burnout despite having a successful end-of-year show and considered giving up. But instead of throwing in the towel, she harnessed her analytics skills and joined us for our 12-week accelerator program: Train Your Customers to Shop Online (TYC) If you're feeling down about your business, like Donnette, her story might just be the inspiration you need to keep going! Discover how she transformed her creative funk into a thriving business with the help of TYC. Donnette's results were mind-blowing, with her online sales soaring
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EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll
25/07/2023 Duração: 33minHave you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments. In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year! Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form. But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew
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EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen
20/07/2023 Duração: 32minEver wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach! In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program. Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results. Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days! But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. W
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EP420: 5 Ways to Increase Instagram Engagement Without Running Ads
18/07/2023 Duração: 21minUnlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime. Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before. We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing. But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must! Don't miss out on this tailor-made episode to super
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EP419: New Social App Update: Instagram's Threads App
13/07/2023 Duração: 19minThreads is all the buzz lately! 100 million new users join in just the first week, which is crazy! You have to ask yourself (because who really needs yet another social media platform): Is it worth your time? Is it just another time suck? How can you leverage it for your business? The jury is still out, but for now, I’d say give it a try and just have fun experimenting. Will Threads replace Twitter? Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me. I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status. Why Join Threads Now? If you&apo
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EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani
11/07/2023 Duração: 44minIn the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome. Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life. How we learn to be self-critical From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this… You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’ This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique. In this scenario, the teacher takes your essay and highlights everyth
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EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani
11/07/2023 Duração: 44minIn the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome. Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life. How we learn to be self-critical From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this… You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’ This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique. In this scenario, the teacher takes your essay and highli
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EP417: Anniversary Episode: Become Your Best Salesperson
05/07/2023 Duração: 31minWhen you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience. Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry. Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips… Tip #1: Create Monthly Templates for Your Marketing Calendar To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates. Tip #2: Harness the Power of AI Tools While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing. Tip #3: Simplify Your Marketing with a Virtual Assistant If you’re struggling to keep up with your mar