Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

What happens when a successful entrepreneur hits a wall after 20 years in business? My dear friend Dana Obleman knows this feeling intimately. She's the genius behind Sleep Sense, training sleep consultants in 45 countries and literally saving parents' sanity worldwide. But after two decades, she hit a wall that knocked the wind right out of her.Dana's getting raw and real about what burnout recovery for entrepreneurs actually looks like when you're already "successful" on paper. We're talking about that soul-deep exhaustion that comes from doing the same thing over and over, even when it's working. She shares the exact moment everything shifted for her when she remembered that your natural gifts aren't accidents.If you're wondering where your spark went or feeling like you're just going through the motions, this episode is going to hit different. Dana doesn't sugarcoat the struggle, but she also shows you exactly how to find your way back to what li

Feeling successful on paper but completely uninspired? You're not broken – you've just shifted from creator energy to competition energy, and it's killing your creative fire.In this powerful solo episode, I reveal why so many high-achievers are burning out despite their success and share three incredible transformation stories of clients who got back into alignment with their creative gifts. From Dana hitting rock bottom to reaching her sales goals, to Stacey selling her agency to 100 buyers – these stories prove that when you operate from creator energy (love) instead of competition energy (fear), money flows naturally.Ready to stop competing and start creating? I'm sharing practical daily shifts to reclaim your creative life force and design a business you actually love.In this episode, you’ll learn:[05:59] The misalignment trap: When success doesn't light you up[08:30] Dana's transformation story: From rock bottom to sales goals[11:45] Stacey's exit strategy: 100 buyers a

When jewelry designer Shirley Larkan realized she was unconsciously sabotaging her own success, everything changed. At 53, she decided to stop hiding and joined the Art of Reinvention program – what happened next transformed not just her business, but her entire life.In this episode, you'll discover how Shirley broke free from 53 years of limiting patterns, doubled her prices without client pushback, and created a thriving custom talisman jewelry business that attracts safari lodges and transforms lives.In this episode, you'll learn:[5:21] The internal shift that started Shirley's transformation journey[9:19] How she was unconsciously creating situations to avoid success[12:06] The moment safari lodges started approaching her for custom work[13:10] Why she decided to outsource manufacturing and focus on client relationships[16:41] How transforming her pricing mindset attracted better clients[25:48] Her powerful talisman design process that marks life transitions[26:56] The meaningful symbolism

What happens when you've built something successful, but your soul is calling for something bigger? This week, I'm sitting down with Stacey Owen, founder of Hey Silly Rebel and Sacred Money Archetype coach, who made the most courageous decision of her entrepreneurial journey: selling her thriving marketing agency to step into the unknown.Stacey shares how my Art of Reinvention program helped her navigate this transition with clarity and courage. She talks about being "in the process of being in process," separating your identity from your business success, and why sometimes the scariest question isn't "Can I do this?" but "Is this possible for me?"Whether you're a seasoned entrepreneur feeling called to your next evolution or someone who knows there's something bigger waiting for you, Stacey's story will remind you that reinvention isn't about starting from scratch. It's about honoring who you're becoming.In this episode, you’ll learn:

Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying.In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey shares her jaw-dropping story of spending $8,000 on a Cartier bracelet (spoiler: it had nothing to do with needing jewelry) and reveals exactly why your customers aren't buying what you think they're buying.From the neuroscience of why brains resist change to her powerful Four Pillars of Value framework, this episode will revolutionize how you think about messaging, sales conversations, and what your customers actually want. Whether you're selling jewelry, coaching, or any other product or service, St

What happens when an operations consultant who's been hiding behind other brands finally decides she's ready to be seen? In this deeply honest conversation, Heather Noska shares her journey from working in the shadows to stepping fully into her power as a business owner and leader. After years of successful consulting work, she realized she was being "tucked away in the back of a closet" – and that awakening changed everything.This episode is packed with tactical insights about scaling startups, empowering your team, and navigating the uncomfortable but necessary growth that comes with visibility. Whether you're stuck in the daily grind or ready to step out from behind your brand, Heather's transformation story offers both inspiration and practical wisdom for breaking free from small business invisibility.In this episode, you’ll learn:03:31 - Why startups hire Heather (the sweet spot moment)08:20 - How to get leaders out of the daily grind15:09 - Shifting toxic company culture fr

There's a version of you who already has everything you desire, and she's not that far away. In this deeply transformational episode, I get raw about my own reinvention journey and walk you through the exact framework that helped my clients step into their next level. From my 7-figure jewelry business collapse in 2008 to building a multi-million dollar education company, I'm living proof that your biggest breakdowns can become your greatest breakthroughs.I break down my four-pillar framework: Activating Your Edge (embodying your future self), Claiming Your Worth (stopping scarcity negotiations), Amplifying Your Voice (sharing the truth you're afraid to speak), and Moving Like Her (taking action from your expanded self). This isn't just another mindset episode. It's my call to you to stop waiting for permission and start embodying the woman who already has what you want.In this episode, you'll learn:[11:49] My jewelry business story and the power of embodiment visualization[1

Tired of being the bottleneck in your own business? Leadership expert Elizabeth Hartke is here with some tough love about why you're stuck in busy work instead of stepping into your power as a visionary CEO.After 12+ years of advising ambitious entrepreneurs (including John C. Maxwell!), Liz has cracked the code on scaling yourself before scaling your business. Spoiler alert: You're probably spending 95% of your time on things that aren't CEO-level work, and it's keeping you stuck in maintenance mode instead of true prosperity.Liz breaks down exactly how to shift from surviving your business to becoming the leader it actually needs. Think game-changing schedule blocks, the one question that separates dreamers from doers, and why your calling might require more disruption than you're ready for.This conversation will change how you show up in your business and your life.In this episode, you’ll learn:[5:38] Why 95% of entrepreneurs aren't actually doing CEO work (and what to do inst

Catherine Licari is proof that creatives can absolutely master money. From working at W Magazine to getting her MBA at Columbia, she's now helping thousands of creative entrepreneurs through Cash Flow for Creatives and her bestselling Small Business Planner. In this conversation, we tackle why creatives are conditioned to fear finances, the real truth about business funding, and how to make financial planning beautiful and accessible.In this episode, you’ll learn;[03:45] How Catherine went from fashion magazines to finance mastery[12:30] Why retail businesses are tougher than most people realize[18:20] The inventory mistake that can kill your business overnight[25:15] Why creative people were conditioned to fear money[31:40] The three types of business funding (and which one you actually need)[39:25] How to build relationships with small business bankers[45:50] The psychology behind pricing your products right[52:20] Why beautiful financial tools actually work betterHere are the resources mentioned in th

What if the most traumatic moment of your childhood became the foundation for your entrepreneurial success? That's exactly what happened to business mentor and my dear friend, Danielle McKinley, who turned a devastating conversation with her mother into a million-dollar mindset.In this raw and transformative episode, Danielle shares the exact moment at age 8 when she promised herself that money would never dictate her choices again. From building and selling a software company to helping entrepreneurs rewrite their limiting money stories, Danielle's journey proves that our biggest wounds can become our greatest wisdom.Tracy gets vulnerable about her own money story around the 2008 bankruptcy that still triggers her today, and Danielle introduces her provocative "Thank Assholes" philosophy that will completely shift how you view difficult people in your life.In this episode, you'll learn:[05:35] The childhood conversation that sparked Danielle's entrepreneurial drive and how traum

Ready to stop hiding behind your bench and start building a personal brand that drives sales? In this transformative episode, Tracy sits down with Taylor Smith, founder of The Power Table and self-proclaimed "pivot queen," to uncover why personal branding isn't just nice-to-have; it's essential for standing out in today's saturated market.Taylor shares her journey from college professor to multi-six-figure entrepreneur across physical products, digital courses, and coaching, revealing how embracing her pivot story became her greatest business asset. If you've ever felt like your varied experience makes you "flaky" or wondered how to separate yourself from your business, this episode will completely shift your perspective.Discover the five personal branding secrets that help creative entrepreneurs attract their ideal customers, build authentic connections, and increase profitability—all while staying true to who you are.In this episode, you’ll learn:[8:00] Why hiding beh

What happens when you face your deepest fears, make radical changes, and emerge stronger than ever? In this deeply personal episode, I'm pulling back the curtain on one of the most challenging seasons of my entrepreneurial journey and the incredible transformation that followed.Join me alongside my head coaches Dawn DiGesare and Chelsea Farmer as we reveal the complete evolution of Flourish & Thrive Academy. From consolidating four separate communities into one powerhouse collective to launching the game changing Desire AI tool, this episode is packed with vulnerable storytelling, strategic insights, and a bold vision for the future of creative entrepreneurship.Whether you're a jewelry designer feeling stuck in your marketing, a creative entrepreneur ready to scale, or someone navigating your own season of reinvention, this episode will inspire you to embrace change, leverage AI strategically, and remember that community and human connection remain irreplaceable in our digital age.In this episod

Ever feel like you're swimming against the current in your business? In this episode, Tracy interviews Erin Claire Jones, one of the world's leading Human Design experts, about how understanding your unique design can transform your decision-making and business approach. Erin shares her journey from a chance NYC encounter to pioneering accessible Human Design education for hundreds of thousands worldwide.Discover the five Human Design types, decision-making authorities, and how your profile numbers reveal your life phases. Whether you're a Generator who responds to opportunities or a Projector who guides through invitation, this conversation provides practical insights for working with your natural energy instead of against it.In This Episode, You'll Learn:[5:54] The five Human Design types and how each one is wired to thrive[20:48] Decision-making strategies: Why some people should sleep on decisions while others trust their gut instantly[28:44] The seven authorities and how to know which

What started as a personal writing challenge became a movement that's transformed thousands of women's lives. Lindsey Marie Zastro, founder of Powerhouse Women, didn't set out to build one of the most engaged communities in the entrepreneurial space, but her authentic approach to connection has created something truly magical.In this episode, Lindsey reveals the counterintuitive strategy that built her sold-out 800-person events and die-hard community: making it NOT about her. We dive deep into the difference between building an audience and building a community, how to create aspirational identity around your brand, and why the shedding of relationships is actually necessary for transformation.Plus, Lindsey gets vulnerable about her journey from "vanilla sister" to fashion icon, the inner child work that healed her performance addiction, and why she's entering a season of pure creative surrender. If you've ever felt like you're performing for love or struggling to buil

What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion.Dr. Dean reveals the five rest resistance types, explores what's really driving your ambition, and shows how detaching your worth from your work is the key to sustainable wealth creation. If you're a creative entrepreneur feeling burnt out, overworked, or like your business has become your identity, this episode will completely shift how you approach success.In This Episode, You'll Learn:[8:30] Why burnout is an identity issue, not a business problem—and how your worth being tied to your work keeps you tra

If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that moves people from casual browsers to loyal customers, plus give you an inside look at the AI tool I built specifically for luxury and product brands.In this episode, you'll learn:[5:01] Why generic AI content gets low engagement and how to spot when someone's using basic ChatGPT prompts[9:48] The difference between surface-level messaging and identity-shifting content that actually converts[15:50] How to identify your dream client's real emotional drivers (it goes way deeper

Welcome to Creatives Rule the World. Hosted by, Tracy Matthews — multi-7-figure entrepreneur,  visionary, and mentor to thousands of creative founders who’ve turned their ideas into profitable, purpose-driven companies.She's helped thousands of creatives generate millions of dollars _ all by doing it my way… with creativity first. This show is for creators who are done playing small — the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship.Forget cookie-cutter blueprints and burnout culture — I’m here to help you grow a business that feels good, pays well, and  the kind of personal freedom that only comes when you’re brave enough to do things your own way.Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.You’ll learn how to build wealth on your terms, show up with conf

What if I told you that the most successful entrepreneurs aren't the ones who hustle hardest, but the ones who master their energetic frequency? My guest Anna Lozano proved this when she scaled Love Powered Co from a kitchen table idea to a successful exit—but here's the plot twist: her biggest transformation happened AFTER she sold. Anna shares the raw truth about identity loss post-exit, why sitting in "the void" is actually where all possibility lives, and how she's now calling in million-dollar months through nervous system regulation and feminine magnetism rather than masculine force. If you're ready to build a business that feels as good as it looks, this episode will completely shift your approach to success.In this episode, you'll learn:[1:49] How Anna scaled Love Powered Co from startup to exit and why alignment mattered more than just the numbers[17:41] Why your emotional well-being is directly tied to your financial success and how to regulate your nervous system

Ready for real talk on friendship, love, and all the FEELS? In this juicy episode with my friends, Felicia Romero and Annette Oran, we rip off the Band-Aid on relationship triggers that keep us stuck! We're spilling ALL the tea about outgrowing friendships, healing those deep sister wounds, and what to do when your partner just won't level up with you.We get vulnerable AF about abandonment issues (spoiler: we ALL have them), and share the exact communication tools that saved our relationships! This conversation is the girlfriend therapy session you didn't know you needed!In this episode, you’ll learn:[5:20] Why your ride-or-die friendships feel totally different in your 30s & 40s![15:45] The friendship breakup no one talks about - when your values just don't match anymore[24:30] "I triggered them?!" - turning relationship friction into your greatest transformation[31:50] The clearing session: the 10-minute communication hack that could save your relationship[41:10] When you&a