It's All About The Questions

Are you asking questions that challenge your assumptions to evolve? When a question opens a path, are you willing to explore where it leads? How do you know your assumptions are true, or false, if you don't know they are assumptions? Our brains are wired for quick decisions but where does the brain kick in versus the mind? My guest says that "when the function of the brain and the function of the soul overlap" that is the mind. Want to understand why and how that concept plays into your life and your business? Then listen to this episode with the completely original firestarter that is Dixie Gillaspie. From the first moment I met her I knew that life when Dixie is part of it would not be dull and that assumptions and perceptions would be challenged. Whether you get to know her personally or via this episode and her books, keynotes, courses and social media, I promise you will be asking better questions. If you are willing to challenge your own assumptions! Dixie Gillaspie is a coach, consultant, firestarter,

As an author I have been following my guest since before my book was published.  Here is what I have learned. There are a lot of people telling you how to market your book but there are few who really know their stuff and can help you increase sales and get your book into the hands of those who need to read it. John Kremer is one of those select few. John shares some simple strategies and tactics you can immediately implement to market your book anywhere and virtually everywhere. We talk book covers, titles, t-shirts, yup t-shirts, interviews in supermarkets AND how your friends can really help you sell your book. He shares how to create your word-of-mouth army and tells how you can get free resources to help you put it all together  John also shares a couple of questions you need to be asking before your book comes out to get the most valuable information for your launch. Hint, don't ask, "do you like this cover?" We did not get a chance to talk about his upcoming book marketing event, Billion Book Initiativ

Can you have it all? Can you have the money you need and want and not work 80+ hours/week? Is it OK to want money? Which comes first: the life you want to live or the business? My guest started out helping severely disabled children at a rehab hospital, taught physical education at an inner city school and created one of the first fitness membership sites. He then went on to have a supplement company with a big office, lots of staff a 7+ figure income an health crisis and almost a divorce. Now he has a beautiful home, great marriage, four kids and a business that gives him family time and a multi-million dollar income. His goal is to be done working by 3pm so the rest of the day is with his family. What is amazing about Ryan Lee is he is continually morphing how he does business. He is clear about his clients and clear about himself. Known as a master of continuity revenue and membership sites, he recently turned his Freedym University into an all-continuity all-the time membership site. Think Netflix meets b

What happens when a cellist and a sniper get together to write a few books? Magic. Perception shifting magic. At least that is what happens for me everyone time I read one of the books they have collaborated on based on Brandon Webb's experiences as a Navy Seal Sniper, Sniper Training School re-creator and CEO of a media company valued at $100mm. How does someone write a book with another, especially when they come from such diverse backgrounds and perspectives? It may surprise you to learn that they are actually closer in perspective than the title of this episode may lead you to believe. As a trained cellist and composer, from a family of renowned conductors and musicians, John shares how he connects with the authors he writes with, how his latest effort with Brand Webb, Total Focus: How to Make Better Decisions Under Pressure, is a culmination of years of working together and what drives him to work with others to spread their messages to the world. For John, "writing is music". For me, reading his words a

Well there are a few more steps in-between the title of this episode. I had to bring back my guest Brandon Webb because his latest book, two in just a few months, is to important to not be talked about. Reading my advance copy of Total Focus: How to Make Better Decisions Under Pressure shifted me out of lethargy faster than anything I have read in a long time. Maybe it was timing. This show, and my guests are the best kind of therapy. Each week my perspective gets shifted, last week's show with Wayne Pernell prepared me for the impact of this one. Hopefully you have had a chance to listen to it and many of the others. They build, they shift and most of all, according to you, my listeners make thinking happen.  Seven principles laid out, each more powerful than the last. Why powerful? Their simplicity. Not that they are always simple to implement but simplicity in the Why? And you know I love the Why? question! Integrity, authenticity and most of all a driving need to share his experience to help others learn

"Your best self is not static. You are in a relationship with yourself and you change." Wise words from my guest Dr. Wayne Pernell. His first book, Choosing Your Power, my copy is quite dog-eared, sets the tone for his latest book, The Significance Factor. What am I here for? Why did I wake up today?How do I define success? How do significance and failure relate? These are only a few questions Wayne poses on the show. Yes we answer how you can find your own personal answers to those questions. Beyond those questions though we talk about how to discover your own true values, why they are important to write down and how to then live them, authentically in all aspects of your life. One of my favorite parts of this interview was the Threshold Trigger exercise Wayne walks us through on the show. It is a brilliant piece of work that can immediately snap you out of whatever role, limiting belief or mood you are in. Wayne shares how being Dr. Pernell was not allowing him to be who he really is. We look at how he shif

What does HIPAA mean? Why does it seem to be implemented differently at each medical office you go to? Can they refuse to give you your medical information in a timely manner? What MUST they give you and when? Can you be charged to get it? What can a medical provider never do with your medical information? I caregive for my mom and am in doctor's offices and hospitals frequently. I am appalled by the documents I am required to sign and how they vary from one office to another. It is also a problem of staff training. I recently was asked to sign a form that would give permission for the office to give out my contact info and other information to essentially anyone they wanted (3rd party affiliates, doctors, billing companies and others was the phrasing). They grouped the doctor under there and said if we do not sign the doctor cannot call me even about results and the staff cannot call me about appointments. Is that allowed? My guest helped draft the law that became HIPAA here in the United States and is the l

Hera is the Queen of the Greek Gods and is oft-portrayed as a vengeful woman when thwarted. On the other hand, she is the Goddess of Women and stands equal to all the male Gods around her. So what does she have to do with reinventing co-working space and helping women launch their businesses? Everything. Felena Hanson launched Hera Hub and has licensed locations around the world to help women and a select few men, get the support they need to launch their businesses and brands into the world. All in a unique spa-like environment designed to elevate creativity and built camaraderie. Two other parts of her company help incubate and finance women-created businesses. How did she do it? Why does her latest book, The Flight Club Rebel, Reinvent, and Thrive: How to Launch Your Dream Business, hit my radar as a book to return to for fledgling entrepreneurs? Listen in and learn how to transition from an employee to an entreprenurial mindset and why you might need a co-working space in your neighborhood. P.S. Her book

Be a goal digger. Not a gold digger. That was the thought that came to mind while I was prepping for this interview. Most business people want to create  that viral thing that creates interest, gets your name out, in a good way, and hopefully increases revenue. But how do you do it? What are they key things to look out for? How do you do it with Ethical Influence? How do you achieve your goals and earn income? Ethical influence is something we all need to be thinking about. Every time you post something or say something you are influencing events. That influence can be a positive one or not so positive. When you are building a brand you have choices to make as to what your brand is all about, what changes your brand will drive and how you and your company will be remembered. Every action you and your employees take and make affects your influence. Impact and influence are two sides of a coin that are tightly woven together and can create or destroy your business and brand. So how do you Focus on Impact AND in

I have not taken a vacation since 2010. That is not something I am proud of. It is just how things have gone. I have been on business trips to speaking gigs and conferences but no vacation time where you unplug and recharge. Am I feeling that lack of recharge, away from my routine? Yes. Do I want to go away? Yes. Do I see how I can do that easily while caring for my mom? No. Vacations have been proven to increase productivity, lower stress and improve health yet so many of us don't take trips and when we do they just don't live up to our expectations or the hype we have heard about that particular trip. My guest today is a long-time friend who I met when I started my first company and he still is one of my mentors in life. He left the geek world and now helps people take vacations. What I love is he asks lots of questions of his clients BEFORE he ever books them on a trip. Why? So he can make sure that he can provide them the best vacation they can possibly have. You see, vacations are not so simple for most

Picture the audience naked. Wondering what I am talking about? Next to death it is rated as the top fear for people. Still not certain? Public Speaking is what I am talking about and picturing the audience naked is a strategy often suggested to minimize the fear reaction. Does it work though? Is there a better way? How do you put together a speech, presentation or workshop that captivates the audience and most of all moves them to take action of some sort? Is there a better way to setup a room? What is a Speaking Sandwich and can you get it in a NYC deli? One of the things I do that makes me money is deliver keynote speeches, workshops and webinar-style keynotes. People say I make it look easy. It is not. Yes, I speak from the heart yet my perfectly scripted plans are rarely delivered as planned but there is a lot of prep that enables me to do that. My mom says I was born with a mic in my hand. For the average person, that is not their truth. My guest has written a compendium, I do love that word, for speakin

Your past does not have to control your future. We have heard that yet it is not always so easy to implement. How can you make sure your emotional reaction to a current situation is the appropriate response level for the situation? What is the Strategic Happiness Intervention Tactic and why is it important to shift you quickly?  If you want to let go the past or at least have your current reactions be about what is happening now, then listen to this episode and learn some quick and easy methods to claim your happiness. Cynthia Mazzaferro is a Motivational Speaker, international award winner and Amazon #1 Best-Selling Author, Energy and Intuitive healer, Reiki Master, and Powerful Beyond Measure Life Coach. She is a retired Physical therapist of over 30 plus years and previous owner of an Ergonomic company where she performed work site analysis and spent thousands of hours training and teaching individuals on injury and stress reduction. Cindy's passion is to assist people in their personal growth, health, and

Failure is not the end. You have probably heard that before and on some level you believe it. On another, you are embarrassed, ashamed or maybe even feel a bit humiliated by a recent failure or a string of failures that played out on a public or semi-public stage. I know I have bounced back from some failures quickly and been paralyzed by some of them for a long time. What enables some people to bounce right back from a failure? Why does failure not seem to get them down at all? Or at least on the surface not get them down? Is it resiliency? Is it determination? Is it genetic? After my divorce a few years ago I lost my nerve to be in public and speak and write new books. I was ashamed. Rather than be spurred forward to seek others I went inward. And not in a good way. So how could I have realized what was happening sooner and broken free and out and up? My guest today has written and complied stories on failure and how it launched the writers to whole other levels of success. On this episode she shares what s

Bet you did not realize Harry Potter is a sniper? If you read my guest's latest book with John David Mann, The Killing School: Inside The World's Deadliest Sniper Program, you will understand why Harry Potter and James Bond are really snipers.   Hint, listen to this episode of my show and I answer the question for you. You still should read the book though!   How does a Navy Seal Sniper do what they do? What kind of training has to happen so that in one moment they can have total focus yet have total situational awareness?   Brandon Webb is a former Navy Seal Sniper from Seal Team 3. He also was tasked with revamping the Sniper School training program for the Navy Seals. His shift in perspective as to how and what needed to be taught changed the program so completely it is considered one of the best in the world. Glad they are on our side.   Part of that revamp was figuring out how to train observation and Total Focus into the training. You think it is hard to focus when you are at your desk. Picture

Human Resources, commonly known as HR gets frequently ridiculed on TV shows . Think Big Bang Theory when Sheldon and the gang get called on the carpet for their behavior. Yet, HR is critical to your business' success. Why? Because it sets the policies for what is allowed and what is not allowed at your business. Properly executed HR takes the "grey" out of your policies and provides clarity to employees. Vacations, medical leave, dress codes, technology policies even how to answer the telephone and interactions with clients can be misinterpreted by employees. For years Disney had a policy of no facial hair for men. There were several others as well. This was clearly explained BEFORE someone was hired and they signed and attested they knew it on hiring. This PREVENTED issues from occurring. But how do you know what is required by law, not allowed by law and how to handle employee issues when you don't have the funds for a full-time HR department? Enter Carmen Torres, founder of My HR Specialist. Carmen shares

What is the first step in creating compelling content? How do you write that hook that gets your client or prospect to open your email and buy, register, click or forward your email? How do you get them to READ and take action? Content marketing has become very big very fast yet most of us don't have a clue how to leverage it properly to be effective. I knwo myself I have sent many emails and gotten no response. Yet I have also sent emails that convert. My guest today is an expert at writing content that converts. How do I know? Because people keep hiring him tow write their content over and over and over again. They would not do that if they did not see a return on their investment hiring him. Howard M. Cohen will share how you can begin to write copy that converts using three simple tips. My favorite is the one about writing with your ear. Intrigued? Take a listen and share your new copy with us! Senior Resultant Howard M. Cohen is a 30+ year executive veteran of the Information Technology industry who cont

What happens when you suddenly have no guest for your live broadcast radio show? You let the show unfold in real-time and let your thoughts flow where your gut tells you to go. The result, a fun show and a no-holds barred conversation, with myself about the questions I receive from listeners. friends and social media friends about perfection, getting stuck in the past, where those microphones are hidden at Riverside Theater in Vero Beach and my favorite question to ask yourself! Laura Steward is a sought after business strategist, keynote speaker, radio host and author. After building and selling her highly successful multi-state technology services company she started Wisdom Learned, LLC, a company dedicated to educating leaders based on experience and wisdom learned in the trenches. Ms. Steward is the author of the Nautilus award-winning, #1 international bestselling book "What Would a Wise Woman Do? Questions to Ask Along the Way" which was on the Amazon Woman In Business bestseller list for over 90 straig

Do you have a big idea? Would you know a big idea if it fell in your lap? Do you watch TV and see amazing new products out there that you say, I could have done that? Well if you have ever wanted to launch your creative spark and find your OWN big idea my guest today makes it easy. Well not quite easy but definitely easier! For most of us the hardest part of an idea is getting started. Especially when you are alone. How do you know if your idea even makes sense? According to Bryan Mattimore, the crazier and more insane the idea the better. The worst ideas often create the biggest new idea. Think pet rock, the character of the Soup Nazi on Seinfeld, smart water (truly one of my favorites and one I drink regularly). Knowing how to turn that worst idea into something great just takes some creative thinking. With the launch of his latest book, 21 Days to a Big Idea, Bryan guides you through how you can develop 21 big ideas in 21 days. Each exercise in the book has been carefully crafted and tested to help you tri

How many times have you filled out a survey? How many times have you deleted them from your inbox without opening them? What makes a survey appealing to you? How can you be certain that the data you get is useful? Do you even know what to ask and who to ask it of? Surveys are just one aspect of this episode. We also talk using forms versus webpages, how you can used LinkedIn for "look-a-like or next door neighbor prospecting and how to ask questions to get anayltics that actually help you grow your business. Today's guest is Harry Brelsford, founder and CEO of SMBNation, geek and analytics junkie. He shares answers to the above questions and tells us how he pivots and how you can too. Harry Brelsford is a well-known channel partner executive in the SMB channel. He recently exited a Big Data predictive analytics startup that is the basis for this presentation. He is best known as the founder and CEO of SMB Nation, a community if MSPs, IT Pros, consultants and resellers. He has written 20-books, several hundred

Did I shock you with the title of this episode? I meant to. Most of us have been so focused on getting our SEO to rank us at the top of the search engines. But why? Is it really what drives the RIGHT traffic to our products? Is there a better way? Are Google and Facebook the only games in town when it comes to advertising? My guest, Tom Antion, is a master at paid traffic. He has used himself and his businesses as guinea pigs to find the right way to succeed with paid traffic. Learn tools, tips and techniques that work and what doesn't work and why. Listen carefully as Tom explains how spending more with Google and Facebook while starting out will work against you.   Tom Antion is an Internet MultiMillionaire. He's been selling on the commercial Internet since the commercial Internet started around 1994. Tom is the founder of the only, licensed, dedicated Internet marketing school in the country and the Great Internet Marketing Retreat Center where people come in from all over the world to study with Tom in t