It's All About The Questions

What is the first step in creating compelling content? How do you write that hook that gets your client or prospect to open your email and buy, register, click or forward your email? How do you get them to READ and take action? Content marketing has become very big very fast yet most of us don't have a clue how to leverage it properly to be effective. I knwo myself I have sent many emails and gotten no response. Yet I have also sent emails that convert. My guest today is an expert at writing content that converts. How do I know? Because people keep hiring him tow write their content over and over and over again. They would not do that if they did not see a return on their investment hiring him. Howard M. Cohen will share how you can begin to write copy that converts using three simple tips. My favorite is the one about writing with your ear. Intrigued? Take a listen and share your new copy with us! Senior Resultant Howard M. Cohen is a 30+ year executive veteran of the Information Technology industry who cont