Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown: [0:00] Latest News and Announcements [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING [14:19] Transform your gemstones into timeless memories and unforgettable experien

Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice.  In this episode, we cover:  [00:00] Latest News & Announcements [01:50] Breaking Free: From the Corporate World to Painting [05:37] Nicole’s Creative Process [07:27] Painting with Metal [09:21] The Big Move: Changing cities to find a community [11:29] All or nothing: Upgrading to VIP [14:02] Almost backing out - seeing a Sign to continue [18:51] 1-1 mentorship: receiving clarity & focus [20:54] Finding & Charging Dream Clients [22:50] Developing the businesswoman mindset [23:59] Making a connection and finding a community [26:47] Nicole’s advice to new business owners about Laying the Fou

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:  [0:00] Jewelry Brand Makeover Bootcamp [1:35] Introducing Marion Gaude  [3:38] Escaping her “Golden Prison” to reconnecting with her childhood [11:01] Sourcing gemstones from India [12:52] From Inspiration to Completed Collection [16:09] Showcasing Jewelry on the Today’s Show during the Olympics [25:34] Partnering with Le Bon Marchet [27:21] Why did Marion take Laying the Foundation (LTF)? [31:11] What was Marion’s favorite part of LTF? [32:43] How did she justify the investment? [34:07] Marion’s advice to l

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything.  Her husband, her house, and her art studio.  But Laura didn’t let that stop her.   She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.   [0:00]   Latest News and Announcements [1:43]   Who is Laura? [4:55]   How Laura lost everything [12:07] Overcoming indecision and turning her life around [16:05] The case for selling wholesale: hourly rate [19:07] Investing in her business: 3x ROI in just one year [23:06] The biggest factor to growing her business: email marketing [27:58] What’s it like working with the coaches at Flourish & Thrive? [31:57] What are the biggest changes coaching made for your business? [34:02] Specific sales growth quarter-by-quarter [35:20] Laura’s advice to YOU   Here a

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover:  [0:00] Latest News and Announcements [5:32] Identifying your ideal client [14:10] Why most Jewelry lines repel your dream client - and which attract them [18:16] Aligning your brand’s story & messaging to your ideal customer [21:27] The social media strategies that discourage engagement - and what to do instead [26:04] Picking photography models that resonate with your dream customer [29:05] Email marketing strategies that nurture email leads to conversion   Here are the resources mentioned

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you’ll learn:  [0:00] Latest News & Announcements [6:10] Ashley’s Journey to Selling Permanent Jewelry [11:51] What are the obstacles? [16:08] Repeat customers & adding value [19:15] Getting started [20:03] Marketing permanent jewelry [20:50] Differentiating yourself [22:45] Justifying your pricing [24:10] Offering warranties [26:30] Getting Positive Online Reviews   Here are the resources mentioned in the show: The Babe Standard Sunstone Permanent Jewelry Welders Desired Brand Effect Mastermind Experience

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28] Clarity & Stillness [16:19]] Unfrazzling your business [17:44] Deciding to Transform [20:24] Seasons of Business [22:39] The 6 Pillars of Wealth [24:27] Don’t let the “no’s” keep you from knowing [28:08] The power of being with powerful people Here are the resources mentioned in the show: Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more

 Do you feel like you wear a mask as you go through life?  In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off.  She does this in a process she calls - appropriately enough - unmasking.  If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss! In this episode: [0:00] Latest News & Announcements [4:00] Introducing Paula [5:00] How Tracy & Paula met & Unblocking compliments [7:50] Tracy’s Masks [12:42] When Paula discovered her gift [21:14] Spiritual Shorthand [23:18] Childhood & Self-Forgiveness [27:05] Tracy’s Real-time Unmasking [31:21] How Unmaking Changes Photography [34:43] Unmask Yourself    Here are the resources mentioned in the show:  Follow Paula on Instagram! Book a Session with Paula 5-step Jewelry Sales Playbook Buy my book: The Desired Brand Effect D

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown: [0:00] Announcements and Introducing Jessica [5:25] Tracy & Jessica vibe together [7:28] How Jessica built and sold her business [14:06] Why Jessica wrote her new book [18:54] Spiritual Principles for Leadership [23:45] Your Invitation to unlock your Light [25:45] Feminine Leadership [32:34] Your most important takeaway   Here are the resources mentioned in the show: Pre-order the Light Work Book Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00]  F&TA: Latest News and Upcoming Events [2:54]  Your IG Bio - an often wasted space [5:14]  The 3 pinned posts your IG Bio needs [5:55]   Pinned post #1: Introducing yourself [10:19] Pinned post #2: Providing value and getting leads [12:22] Pinned post #3: Building Trust   Here are the resources mentioned in the show:  Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.  And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:   [0:56] Monica’s story: from 9-5 to successful business owner and later coach [3:41] Why Etsy is an excellent source of supplementary income [5:38] Getting started and standing out [8:22] Avoiding common mistakes [11:53] Getting found: Product naming [15:13] Building Trust: Reviews [17:25] Developing a Profitable Ad Strategy [24:00] Converting Etsy Shoppers into Loyal Customers   Here are the resources mentioned in the show: Monica Little's Website Follow Monica Little on Instagram! Follow Monica Little On Facebook! Free Masterclass: The Five-step Jewelry S

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.  In this episode, we go over:   [3:41] How 2008 prepared me for today [5:30] The economic reasons why precious metals price spike [11:40] Ways to adjust your prices to account for the rising cost of materials [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers [15:47] Diversifying your product line to reduce material costs while keeping value [17:34] Optimizing your supply chain to secure better deals [18:31] Elevating your value proposition so customers recognize other sources of

“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came through for me. They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you. In this episode, you’ll discover:  [00:48] Why playing not to lose is keeping you from winning  [1:28] How mindset is crucial to my success - and the success of every famous person I know [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me [4:20] How feeling my greatest fears brought peace and acceptance [5:20] The 3 stages of fear [6:34] The 4 steps for overcoming fear - and the first is clarity [11:54] How undealt with fear is actually running the show

I’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover: Why I quit my retail job at Nordstrom to start a Jewelry company What I did to go from achieving nothing each day to generating $50k in sales in just 6 months. What to do when you’re sitting down to get work done - but don’t have a deadline to work towards. Who I’d reach out to first to make sales if I were just starting again Ways to sell items that aren’t even listed on your website A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes! How often I think you should email your list and why frequent marketing actually brings in more sales. I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not. I talk about the law of attraction and how ene

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket” Why people are switching to TikTok from Google when searching for information Why Instagram and Facebook give you less reach for more money. How TikTok gives you more control over your own success than any other platform TikTok’s plan to serve as a better alternative to Amazon How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers. How TikTok made American small business owners 1

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is cohesive or not. Why being good at sales doesn’t mean good at branding How customers’ expectations change with where they are - and where you need to put your jewelry to sell. The importance of your Jewelry screaming “YOU”! Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it. The essential skill for any jewelry maker or designer - and how to develop it   Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable conte

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.  Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and what else you need to know How to sell to men looking to buy jewelry for their wives The right “vibe” your Instagram needs to attract your dream customers What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away How to take photos that match your brand without needing expensive equipment or expertise. How to get your Instagram to show up in Google Search How to increase engagement and simultaneously boost your posts in the algorithm What’s more important to your social media strategy than how many times you post a week How to generate ideas for reels that align with your customers’ needs and your business’s brand The goldmine of content that you are pro

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of a hummingbird - and how it predicted success in my business. The relationship sickness and disease have with a person’s goals. How letting my friend pay for dinner transformed my mindset. Why I no longer play-down compliments. I'll share actionable insights on: Alignment and Manifestation Receiving and taking action Betting on oneself: the power of personal growth and education Let’s get started! While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.   

Sabrina Nussbaumer is a woman with a hell of a backstory.    In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.   In this inspiring episode, you’ll hear about…   …How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…   …Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…   …How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…   Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.   Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addict

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.    Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.   In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it.    So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about: …The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)... …The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business… …Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a