Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket” Why people are switching to TikTok from Google when searching for information Why Instagram and Facebook give you less reach for more money. How TikTok gives you more control over your own success than any other platform TikTok’s plan to serve as a better alternative to Amazon How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers. How TikTok made American small business owners 1