Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover:  [0:00] Latest News and Announcements [5:32] Identifying your ideal client [14:10] Why most Jewelry lines repel your dream client - and which attract them [18:16] Aligning your brand’s story & messaging to your ideal customer [21:27] The social media strategies that discourage engagement - and what to do instead [26:04] Picking photography models that resonate with your dream customer [29:05] Email marketing strategies that nurture email leads to conversion   Here are the resources mentioned