Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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EP283: Our Top 5 Marketing Strategies for 2021
05/01/2021 Duração: 25minThe top 5 must-have online marketing strategies for jewelry and creative product brands as we head into 2021. Marketing Makeover Challenge https://www.flourishthriveacademy.com/marketing-makeover-challenge-v2/ Laying the Foundation Program http://flourishthriveacademy.com/ltf How we can help you with your biz TODAY https://www.flourishthriveacademy.com/programs/
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EP282: How to Find Your North Star & Align with What Matters
28/12/2020 Duração: 37minJason Ayers reveals some of the guidance and strategies he uses to help business owners seek alignment in their business on a number of different levels. Get on the waitlist for the Marketing Makeover Challenge https://www.flourishthriveacademy.com/marketingmakeover Follow Jason on Instagram https://www.instagram.com/jason_ayers/
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EP281: 7 of My Fave Books for Holiday Downtime Reading Pleasure
22/12/2020 Duração: 22minI wanted to take a break from all the serious stuff we’ve been talking about lately and nerd out on some of my favorite books for creatives and entrepreneurs. Vivid Vision - Cameron Harold https://www.cameronherold.com/vivid-vision/ Master Your Money Mind - Amber Lillyestrom https://www.amberlilyestrom.com/master-your-money-mind Real Artists Don’t Starve - Jeff Goins https://dontstarve.com/ Slanted - Sharyl Attkisson https://sharylattkisson.com/slanted-preorder-here/ Marketing Made Simple - Donald Miller https://storybrand.com/marketing-made-simple-book/ Creative Calling - Chase Jarvis https://creativecalling.com/ Jewelry Marketing Joy - Laryssa Wirstiuk https://www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944
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EP280: 3 Tips to Set Boundaries Between Work and Personal Life
14/12/2020 Duração: 25minWhen your work is your passion, it’s so easy for the boundaries between your work life and your personal life to become blurred. Here are 3 important ways you can establish work-life boundaries ASAP... Marketing That Matters Bootcamp https://www.flourishthriveacademy.com/marketing Momentum Program https://www.flourishthriveacademy.com/results Laying the Foundation https://www.flourishthriveacademy.com/getltf
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EP279: 8 Ways to De-stress This Holiday Season
07/12/2020 Duração: 31minTake a break from constantly running through the mental to-do list in your head, and let’s talk about 8 simple ways you can reduce your stress and stay healthy, inside and out, this holiday season. Marketing That Matters Bootcamp https://www.flourishthriveacademy.com/marketing Momentum Program https://www.flourishthriveacademy.com/results Laying the Foundation https://www.flourishthriveacademy.com/getltf Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
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EP278: How to Use Text Message Marketing to Make More Sales
30/11/2020 Duração: 23minWith open rates as high as 98%, what’s keeping you from launching an SMS text message marketing campaign? Marketing That Matters FREE Masterclass https://www.flourishthriveacademy.com/marketing Lively https://www.wearlively.com/
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EP277: Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle
23/11/2020 Duração: 56minLaura Milne and Betsy Milne are a transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching brand, Luscious Hustle! Luscious Hustle https://www.luscioushustle.com/ Follow Betsy and Laura on Instagram https://www.instagram.com/luscious.hustle/ Follow Luscious Hustle on Facebook https://www.facebook.com/LusciousHustle/ Listen to the Luscious Hustle Podcast https://www.luscioushustle.com/blog Flourish & Thrive Academy BIPOC Scholarship https://www.flourishthriveacademy.com/bipocmentor
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EP276: The Evolution of a Creative + BIJULES Incubator with Jules Kim
16/11/2020 Duração: 50minFrom designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all. Follow BIJULES on Instagram! https://www.instagram.com/bijules/ Follow the BIJULES Incubator on Instagram! https://www.instagram.com/bijulesincubator/ Bijules https://www.bijules.me/ Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/ F&TA Bipoc Scholarship https://www.flourishthriveacademy.com/bipocmentor
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EP275: How to Improve Your Website Conversions with Reese Spykerman
10/11/2020 Duração: 32minDid you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is here to change that. Design By Reese http://www.designbyreese.com Follow Reese on Instagram! http://instagram.com/designbyreese/ Free Gift: Secrets to Turning Your Website into a Magical Selling Machine https://www.designbyreese.com/secrets/
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EP273: 3 Ways to Identify If Your Marketing is Working or a Waste of Time
12/10/2020 Duração: 27minWhen you identify which parts of your marketing are working and which parts aren’t, you’ll free up more time by eliminating the aspects of your workload that aren’t getting results. FREE Masterclass: How to End the Year Strong with Marketing That Matters http://www.flourishthriveacademy.com/strong Emails That Sell Bundle https://www.flourishthriveacademy.com/ets Stop Checking Your Likes by Susie Moore https://www.amazon.com/dp/1608686736/ref=cm_sw_em_r_mt_dp_U_lnD1Db011AGB4
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EP272: Leadership Marketing with Lacy Boggs
05/10/2020 Duração: 32minHow do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs has the answers. Follow Lacy on Facebook! https://www.facebook.com/ghostbloggergb Lacy Boggs Content Direction Agency https://lacyboggs.com/ FREE Editorial Calendar Template https://lacyboggs.com/flourish/ Apply for a FREE Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/tag/ultimate-holiday-sales-machine/
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EP271: The BIPOC Open Letter with Angely Martinez
29/09/2020 Duração: 39minHow one outspoken designer is uniting the jewelry industry and pushing for change. You won’t want to miss this inspiring interview with Angely Martinez. The BIPOC Open Letter https://bipocopenletter.com/open-letter Follow Angely on Instagram! https://www.instagram.com/angelymartinezjewelry/ Angely Martinez Jewelry https://angelymartinezjewelry.com/ Flourish & Thrive Academy BIPOC Scholarship and Mentorship https://www.flourishthriveacademy.com/scholarship-waitlist/ Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/ Bijules Incubator https://www.instagram.com/bijulesincubator/ Ethical Metalsmiths https://ethicalmetalsmiths.org/ Chicago Responsible Jewelry https://responsiblejewelryconference.com/ Episode #269: From the Streets of Soho to Scaling Online with Lorraine West https://www.flourishthriveacademy.com/from-the-streets-of-soho-to-scaling-online/ The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/salesmachine
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EP270: 3 Ways to Test Your Black Friday Offer Before Cyber Weekend
21/09/2020 Duração: 25minNow is the time for you to get ahead of your Cyber Weekend promotion to make sure it goes off without a hitch. The Ultimate Holiday Sales Machinehttps://www.flourishthriveacademy.com/salesmachine Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/mentorship The Momentum Program https://www.flourishthriveacademy.com/results Virtual Trunk Shows That Sell Done For You Bundle https://www.flourishthriveacademy.com/vts Episode 268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year https://www.flourishthriveacademy.com/heres-how-to-have-the-best-black-friday-cyber-monday-promotion-this-year/ Waitlist for the BIPOC scholarship https://www.flourishthriveacademy.com/bipocmentor BOLD Apps for Shopify http://affiliate.boldapps.net/apps/product-bundles?ref=flourish-thrive-academy
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EP269: From the Streets of Soho to Scaling Online with Lorraine West
14/09/2020 Duração: 54minWhat do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. Follow Lorraine on Instagram! https://www.instagram.com/lorrainewestjewelry/ Lorraine West Jewelry http://lorrainewestjewelry.com/ Here We Are Initiative http://nycjewelryweek.com/here-we-are/ Flourish & Thrive Academy BIPOC Scholarship https://www.flourishthriveacademy.com/bipocmentor
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EP268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year
08/09/2020 Duração: 29minToday’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend. BIPOC Mentorship Program https://www.flourishthriveacademy.com/bipocmentor Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/ultimate-holiday-sales/?utm_medium=social&utm_source=instagram&utm_campaign=sales+machine Episode #267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales https://www.flourishthriveacademy.com/7-epic-virtual-trunk-show-ideas-to-boost-your-holiday-sales/ Episode #178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days https://www.flourishthriveacademy.com/online-sales-strategy-brought-in-8200-in-4-days/ Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business https://www.flourishthriveacademy.com/how-to-build-an-email-list-for-your-jewelry-e-commerce-business/
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EP267: 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales
31/08/2020 Duração: 28minNeed new creative ways to engage your customers online this holiday season? Here are 7 ideas for virtual trunk shows to get you started. The BIPOC Open Letter https://www.flourishthriveacademy.com/strategy/ Follow Angely on Instagram! https://www.instagram.com/angelymartinezjewelry/ Angely Martinez Jewelry https://angelymartinezjewelry.com/ Flourish & Thrive Academy BIPOC Scholarship and Mentorship https://www.flourishthriveacademy.com/scholarship-waitlist/ Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/ Bijules Incubator https://www.instagram.com/bijulesincubator/ Ethical Metalsmiths https://ethicalmetalsmiths.org/ Chicago Responsible Jewelry https://responsiblejewelryconference.com/ Episode #269: From the Streets of Soho to Scaling Online with Lorraine West https://www.flourishthriveacademy.com/from-the-streets-of-soho-to-scaling-online/ The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/salesmachine
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EP266: The "No-Discount' Abandoned Cart Email Sequence with Chris Orzechowski
24/08/2020 Duração: 45minChris Orzechowski reveals three email marketing strategies that basically make you free money. Follow Chris on Instagram! https://www.instagram.com/chrisorzechowski/ The Email Copywriter:https://theemailcopywriter.com/ Make It Rain: The Secret to Generating Massive Paydays From Your Email List:https://themakeitrainbook.com/ Orzy Media: https://orzymedia.com/ FREE Business Audit https://www.flourishthriveacademy.com/strategy/
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EP265: Responsibility in Sourcing with Brandee Dallow
17/08/2020 Duração: 41minThe word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? After years of working with the Responsible Jewellery Council, Brandee Dallow has the answer. Follow Brandee on Twitter! https://twitter.com/bambee395 Responsible Jewellery Council:https://www.responsiblejewellery.com/ Ethical Metalsmiths: https://ethicalmetalsmiths.org/ Chicago Responsible Jewelry Conference:https://responsiblejewelryconference.com/ FREE Business Audit https://www.flourishthriveacademy.com/strategy/
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EP264: Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman
11/08/2020 Duração: 53minMeet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit, to working 6 hour days and building a 7-figure business. Her story will change the way you think. Follow Jessica on Instagram!https://www.instagram.com/jessicazimmerman Sleeping With A Stranger:https://jessicazimmerman.com/sleeping-with-a-stranger For more resources, check out Jessica’s website!: https://jessicazimmerman.com/ The Zimmerman Podcast: How to use failure to build a better business with Tracy Matthews:https://www.zimmermanpodcast.com/show-notes/how-to-use-failure-to-build-a-better-business-with-tracy-matthews?rq=tracy%20matthews FREE Business Audit https://www.flourishthriveacademy.com/strategy/