Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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EP263: How to Work With Your Partner or Spouse in Your Company with Jess VanDen
04/08/2020 Duração: 44minIs running a business with your spouse a good idea? Who better to answer this question than Jess VanDen, a jewelry designer and business coach who runs not one, but TWO different businesses with the help of her husband. Follow Jess on Instagram! https://www.instagram.com/jessvanden/ Create and Thrive https://www.createandthrive.com/ Epheriell Jewelry https://www.etsy.com/shop/Epheriell FREE Business Audit https://www.flourishthriveacademy.com/strategy/
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EP262: From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner
27/07/2020 Duração: 44minCan you actually replace your full-time income with your creative side hustle? That’s exactly what Gitti Lindner did with Cinder Ceramics, and she’s here to tell us how! Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 262 show notes http://www.flourishthriveacademy.com/262 Cinder Ceramics https://www.cinderceramics.com/ Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
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EP261: Visionary Habits that Create Quick Momentum
20/07/2020 Duração: 33minYou’re a creative visionary. But are you acting like one? These are the 5 steps that will help you establish visionary habits to get your business exactly where you want it to be. Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 261 show notes http://www.flourishthriveacademy.com/261 Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
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EP260: 3 Key Metrics to Supercharge Your Online and E-Commerce Sales
13/07/2020 Duração: 33minWhat would it take to make at least one sale on your website every single day? These are the 3 key metrics you need to measure (and boost!) to supercharge your online and e-commerce sales. Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/ Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/emailbundle/ Try Shopify for Free http://flourishthriveacademy.com/shopify
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EP259: How to Crash Your Business to Reach Your Goals
06/07/2020 Duração: 35minDo you want to improve your metrics? Listen to the full episode above for a list of best practices that will help you boost those numbers! Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/ Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/emailbundle/ Try Shopify for Free http://flourishthriveacademy.com/shopify
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EP258: Birthday Episode - Change Your Story with Jason Ayers
29/06/2020 Duração: 59minI wanted to do things a little differently this week, something that aligns with our goals to continuously improve as a brand. I invited my man Jason Ayers back on to talk about how to shift your mindset to benefit your success. Part of our transformative plans for F&TA means Jason will be joining our Momentum Mastermind Program (formerly SOS) as a Success Mindset Coach. Because even if you’re doing everything else right in business, a negative headspace means you’ll always be getting in your own way.
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EP257: How To Makeover Your Home Office for More Productivity
22/06/2020 Duração: 52minWhether you’re working from home for the first time or trying to improve your established home office habits, this is the episode for you. Finding your groove while working from home has been a creative challenge facing jewelerypreneurs (especially if you have kiddos running around!) on a massive scale. But as a life coach and interior designer, Tobi Fairley has been helping creatives like you tackle this challenge long before stay-at-home orders were in place. She’s one of those gifted entrepreneurs who know that your creativity is your greatest strength in business. Tobi recognizes the connection between a well-designed space, a thriving business, and a fulfilling lifestyle that gives you space for all your dreams and passions. With so many people working from home, she sat down with me to talk about how to makeover your home office (and your time-management habits) to maximize your productivity at home.
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EP256: Core Values and How to Position Your Brand to Align with Values
15/06/2020 Duração: 43minI want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too. So I decided to reevaluate and get real about Flourish & Thrive Academy’s core values. It was a necessary exercise for me, and I hope it inspires you to do the same. Because we are built on the value of community over competition, and standing with your community means you’re always learning, always reflecting, and always innovating. As I talk about our core values and how we position our brand in alignment with them, I hope you can come to better understand how to identify and align with your own brand’s core values.
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EP255: From Burnout to Business Bliss wtih Jennifer Dawes
01/06/2020 Duração: 45minWhat happens when you’re doing the thing you're supposed to love but the stress of it is taking a toll on your personal life? Business burnout is no joke! Sometimes you may even want to give up. But Jennifer Dawes is here to prove that you can always overcome overwhelm and turn your biz around. Jennifer has been in business for nearly 20 years, and is known for her eclectic fine jewelry. However, like so many designers, she hit a bottleneck and felt overwhelmed when it came time to grow her business. I first met Jennifer when she joined the Flourish & Thrive community. To say she’s completely transformed in the time I’ve known her would be an understatement. Utilizing our resources and her creative brilliance, she’s been able to overcome her hurdles and find tremendous success in business
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EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma
25/05/2020 Duração: 39minHow do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job. She made her dream come true when she started her own business providing social media marketing services. Social media is integral, now more than ever, to running your business - but learning a new platform can be intimidating. Elise is here today to give us advice on how to help our businesses thrive in a whole new way.
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EP253: Mind Blowing Success Stories to Inspire You
18/05/2020 Duração: 54minWhat’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend and co-founder. As an expert on wholesale and client relationships, Robin has been overjoyed to see all the creative solutions you have been coming up within the #ThriveTribe! The best quality of any creative entrepreneur is resourcefulness, and our community seems to have an endless supply. Even better, these success stories seem to have a lot in common...
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EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau
11/05/2020 Duração: 33minSome designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise. She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. Yes, you read that right! So how did she do it? Let’s jump right in.
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EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain
04/05/2020 Duração: 56minAdaptation, creativity, and collaboration have been key to the success of our very own SOS coach, Ana Maria Andricain. She’s no stranger to pivoting. She started her dreamy brand, Jewel of Havana, in her dressing room during her time performing on Broadway. As life twisted and turned, it soon became her full-time gig. Her tendency for innovation led her to organize a virtual art fair with other artists and designers. It was such a huge success, she’s already planning the next one! During a time of hardship for many businesses, Ana Maria Andricain is using live events to grow her sales and inspire other artists. Here’s how she did it…
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EP250: How to Navigate Closures in Your Brick and Mortar Retail Store
27/04/2020 Duração: 43minIn times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships. Mallory Shelter, Joyia Jones, and Nichole Gariepy are all great examples of jewelry designers who’ve done just that. Each designer has had to close down their retail shops during this time of social distancing, but they’ve all come up with creative strategies for staying in business and keeping customers engaged.
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EP249: Overcoming Anxiety and Taking Calculated Risks During Covid with Sarah McAleer
20/04/2020 Duração: 44minNothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. Meet Dr. Sarah McAleer, a jeweler and long-time member of the F&TA community who designs jewelry for strong-minded women and their families. Sarah faced some pretty intense conflict during the transition into life under COVID-19 restrictions. I think you’ll be inspired by what she has to say, especially if you’re struggling with some very real fears right now.
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EP248: 6 Online Sales Strategies Working Now
13/04/2020 Duração: 28minI want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. We’re creatives - we excel at thinking outside the box and finding ways to keep designing and inspiring, no matter what. You’re in good company. Today, I want to highlight just a few examples of effective strategies designers are using to move their sales online and spread positivity at the same time.
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EP247: Stop Checking Your Likes with Susie Moore
06/04/2020 Duração: 39minIt’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came on the podcast to talk about CONFIDENCE. Susie’s been obsessed with mastering the confidence game since she was a kid. Now, she’s a confidence coach who helps people pursue success and live a life they love. She’s got tons of valuable insight on how to shake off your need for approval and manifest success in a way that’s true to your vision...
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EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society
01/04/2020 Duração: 37minBreaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! Last time, she shared her story about founding Metalsmith Society, a community for jewelers to come together and share tips and tricks for working on the bench and improving your jewelry-making process! This time, she’s sharing 7 of her favorite jeweler life hacks that she’s picked up over the years.
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EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying
30/03/2020 Duração: 34min“Shows are cancelled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you still have a family to feed and a business to run. So what do you do? Here’s what I think, m’dear...
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EP244: Financial Aid and Business Resources for Designers, Makers and Artists
24/03/2020 Duração: 14minThe Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news is we’re all in this together - and Flourish & Thrive Academy is here to help! There are plenty of resources available for entrepreneurs, jewelry designers, artists, and creative business owners that may be able to help you protect your business during the COVID-19 pandemic.