Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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EP322: Behind the Scenes of the Desired Brand Effect
26/10/2021 Duração: 38minThe Desired Brand Effect launches on November 9th! Here’s an inside look at what it takes to publish a book online and how The Desired Brand Effect came to be. Here are the resources mentioned in the show: Pre-Order
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EP321: REELs (and Tik Tok) for Beginners with Shelby Clement
19/10/2021 Duração: 48minMarketing expert Shelby Clement talks simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. Here are the resources mentioned in the show: Shelby Clement Marketing
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EP320: The Mindset Shift That 4x'd One Designer's Sales with Alisha Merrick
14/10/2021 Duração: 52minHow one jewelry designer shifted her mindset, transformed her business, and doubled her sales two years in a row. Here are the resources mentioned in the show: Alisha Merrick
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EP319: How Your Energy Attracts Your Reality
12/10/2021 Duração: 37minIt’s true that you’ll never have complete control over your situation. When the going gets tough, it’s easy to get wrapped up in all the things you can’t control. Instead, I urge you to focus on what you can control: you. Here are the resources mentioned in the show: The Desired Brand Effect Book
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EP318: Cyber Weekend Promotion Ideas
06/10/2021 Duração: 27minTried and true promotion ideas you can use to make the most of your Cyber Weekend sales this year. Here are the resources mentioned in the show: Virtual Trunk Shows Bundle
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EP317: How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker
28/09/2021 Duração: 43minMaisha Walker of the award-winning digital marketing agency Message Medium talks about what Apple’s new privacy updates mean for small business owners, and actionable steps you can take to adapt to these changes and optimize your marketing this holiday season. Here are the resources mentioned in the show: Message Medium
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EP316: 7 Irresistible Holiday Sales Strategies (No Discount Required)
23/09/2021 Duração: 34minSeven irresistible holiday sales strategies you can implement in the coming months, without compromising your bottom line. Here are the resources mentioned in the show: FREE Strategy Audit
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EP315: Hypnotherapy and Overcoming Mental Roadblocks That Hold You Back with Elliot Roe
16/09/2021 Duração: 36minHypnotherapist and founder of Primed Mind, Elliot Roe, talks about what it means to operate at peak performance and how changing your mindset can change your life. Here are the resources mentioned in the show: Primed Mind App
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EP314: From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine
07/09/2021 Duração: 40minPR advice for jewelry designers from the CEO and Editor-in-Chief of Bella Magazine, Vanessa Coppes. Here are the resources mentioned in the show: Holiday Sales Masterclass
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EP313: The 5-Step Holiday Sales Prep Plan
02/09/2021 Duração: 30minThe 5-Step Holiday Sales Prep Plan to help you get on top of your annual sales goals and beat the hectic holiday burnout. Here are the resources mentioned in the show: Holiday Sales Masterclass
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EP312: How to Use Instagram REELS to Grow Your Business
26/08/2021 Duração: 26minIt’s no secret that video content crushes on social media, and Instagram Reels are at the top of the algorithm right now. Here are 10 ways you can use it to grow your jewelry business. Here are the resources mentioned in the show: 31 Instagram Reels “Hooks”
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EP311: The 3 Pillars of Online Sales with Megan Auman
19/08/2021 Duração: 32minEducator, artist, and speaker Megan Auman breaks down the 3 pillars of a successful online sales strategy for any creative business owner. Here are the resources mentioned in the show: Megan Auman
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EP310: What to Do When Someone Blatantly Copies You
12/08/2021 Duração: 48minThree creative entrepreneurs share their experiences fighting plagiarism online and offer some practical tips on how to protect your business and your brand. Here are the resources mentioned in the show: Bat in Your Belfry
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EP309: How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li
10/08/2021 Duração: 46minAndrea Li on how Pinterest is changing, and how jewelry designers can use it to create evergreen content and make more sales online. Here are the resources mentioned in the show: Andrea Li on Pinterest
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EP308: Key Takeaways from the Expand Your Audience Event
28/06/2021 Duração: 35minThe seven key takeaways from our wildly successful Expand Your Audience - Grow Your Sales event. Here are the resources mentioned in the show: Momentum Coaching Program
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EP307: From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich
22/06/2021 Duração: 33minHere are the resources mentioned in the show: Momentum Coaching Program
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EP306: From All Her Eggs In One Basket to Thriving Online with Meghan Boehm
15/06/2021 Duração: 28minHow jewelry designer Meghan Boehm was able to quit her corporate job and turn her brand, Meghan Bo Designs, into a full-time, omnichannel business. Here are the resources mentioned in the show: Meghan Bo Designs
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EP305: Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller
08/06/2021 Duração: 55minMetal Marvels founder, Katie Seller, creates products for women who don’t fit the mold. Her journey will inspire you to stop worrying about what others think and bring your authentic self to the forefront of your brand. Here are the resources mentioned in the show: Expand Your Audience & Grow Your Sales Workshop
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EP304: 3 Reasons Your Audience Growth Has Stalled
01/06/2021 Duração: 23minIf your audience growth online has stalled, it’s likely because you’re marketing to the same people over and over again and not reaching new audiences. Let’s talk about how to get unstuck. Here are the resources mentioned in the show: Expand Your Audience & Grow Your Sales Workshop
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EP303: The 5 Most Important Pages on Your Website with Coach Erin Alexander
25/05/2021 Duração: 43minOur resident Shopify expert, Erin Alexander, sat down with me to talk about the five most important pages on your website, and how to improve them. Here are the resources mentioned in the show: Product Powerhouse